January 12, 2021

COROS Launches Seasonal COROS VERTIX Color – Desert Sol

Tustin, CA, January 12, 2021 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the introduction of the new seasonal color variant for its award winning COROS VERTIX Premium GPS Adventure Watch – Desert Sol. Desert Sol is inspired by the sun-soaked desert towers of Southern Utah...

January 12, 2021

New Outdoor Brand ARTILECT Hires Sonia Lunardon as Director of Technical Design and Development

BOULDER, Colo. - January 12, 2021 - ARTILECT®, a new action/outdoor brand, today announces that Sonia Lunardon has joined its team in the role of Director of Technical Design and Development. Lunardon joins Design Director Erica Cahn and co-founder and co-CEO Trent Bush on the growing ARTILECT design team. Lunardon,...

January 12, 2021

Can’d Aid, Sleeping Giant Brewing and Boulder Beer Company Team Up to Increase Can’d Aid’s Clean Drinking Water Distribution Capabilities

Longmont, Colorado (January 12, 2021) — In support of its mission of people powered do-goodery, Can’d Aid has partnered with Sleeping Giant Brewing and Boulder Beer Company to can clean drinking water for distribution to communities and organizations in need nationwide through Can’d Aid’s Towns program. During their partnership with...

January 12, 2021

National Park Trust Announces 2021 Kids To Parks Day School Grants for Title I Schools

Washington, D.C. (January 12, 2021) – As part of its continued effort to support Title I schools and student access to park experiences, National Park Trust today announced its Kids to Parks Day School Grants Program in support of the 11th annual Kids to Parks Day celebration on Saturday, May...

January 11, 2021

GCI Outdoor Announces “The Mad Fisherman” Charlie Moore as Newest Brand Ambassador

HIGGANUM, Conn. (January 11, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as a new brand ambassador. Moore is the host and Executive Producer of “Charlie Moore Outdoors”, as well as,...

January 11, 2021

Capranea secures strategic investment to drive global expansion

Baar, Switzerland., Eagle, Colorado —  Capranea, Switzerland’s leading alpine inspired luxury brand, announced today that it has secured a strategic private investment to drive global expansion.  As part of the agreement, Progression Brands Group (PBG) has been named the global operating partner. Capranea has established itself as the definitive Swiss...

January 11, 2021

Merrell and Unlikely Hikers Launch Hiking Boot Collaboration Fit for Everyone

ROCKFORD, Mich. (January 11, 2021)— Merrell is proud to partner with Jenny Bruso and @UnlikelyHikers for the launch of their new hiking boot collaboration. Seeing a need to have more diversity represented in the outdoors, Jenny set out to build a community of hikers and adventurers of all shapes, sizes, genders,...

January 11, 2021

Progression Brands Group (PBG) launches Strategic Advisory vertical Appoints fashion industry disruptor Liz Fodera to drive growth

Minneapolis — Progression Brands Group (PBG), an operating company committed to partnering with emerging brands, today announced the expansion of their business to include Strategic Advisory services. Having built a reputation as the go-to operating group for emerging brands, the current market conditions highlighted the opportunity for PBG to offer brands...

January 11, 2021

Giro Hires Josh Reid as Giro Snow Brand Manager

(January 11, 2021 - Park City, UT) - Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting...

January 11, 2021

New Camp Share feature from Sēkr unlocks private land access for campers

SAN DIEGO (Jan. 11, 2021) – In its ongoing quest to open up the world of camping to anyone and everyone interested in adventure and exploring, Sēkr, creator of The Vanlife App, the only app to provide community connections and outdoor travel resources all-in-one, is excited to announce the introduction...