October 20, 2020

La Sportiva Goes WIDE for Spring 2021

October 20, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces that for the first time in the brand’s history, it will offer wide sizing. Available in the Nucleo High II GTX and the Ultra Raptor Mid II GTX hiking boots initially, the new...

October 19, 2020

Mammut And The Lady Alliance Announce Second Adventure Safety Tour

(Denver, CO.) Oct. 19, 2020 - Mammut and The Lady Alliance are teaming up again to host a second virtual Adventure Safety Tour, in response to an overwhelming positive and successful first event in June of this year. Mountain safety and outdoor gear brand Mammut and The Lady Alliance, a...

October 19, 2020

Evans Group Named Outdoor Sales Representatives for Thorogood

MERRILL, WI –Weinbrenner Shoe Company, employee-owned manufacturer of Thorogood brand footwear announces The Evans Group as new sales representatives for the Outdoor sales division. Beginning November 1st, 2020, The Evans Group will be overseeing all sales operations for the Outdoor sales division in all states except Michigan, Ohio, West Virginia,...

October 19, 2020

Klarna announces Partnership with Backcountry.com

New York, NY (Oct. 19, 2020) – Klarna, the leading global payments provider and shopping service, today announced that it has partnered with Backcountry.com, the premier online specialty retailer of outdoor gear, to offer customers flexible buy now, pay later solutions. Backcountry.com’s community of athletes and outdoor fans, including its many...

October 19, 2020

mountainFLOW Announces Athlete Partnership with Aleksander Aamodt Kilde

(BOULDER, CO - October 2020)- mountainFLOW, the innovative and award-winning Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that it has signed Aleksander Aamodt Kilde to an athlete partnership deal, and that the veteran Norwegian World Cup alpine ski racer...

October 19, 2020

prAna Introduces Its First Eco-Friendly Insulated Outerwear Collection for Fall 2020

Carlsbad, CA – October 19, 2020– prAna, creator of the Clothing for Positive Change and leader in sustainable, outdoor apparel, is pleased to introduce the brand’s first eco-friendly insulated outerwear collection. With close to twenty styles, the Fall 2020 outerwear collection is sustainable and offers elevated city and outdoor style for...

October 16, 2020

Merrell To Be Represented by Mountain Source

ROCKFORD, Mich. and DENVER, Colo. (October 16, 2020) — Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Mountain Source as the premiere sales agency to represent the brand in The Rockies. “We are thrilled to be joining forces with Mountain Source,” said Alex Brown, Vice President...

October 16, 2020

GSI Outdoors Joins Prana’s Responsible Packaging Movement

SPOKANE, WA —GSI Outdoors, the family-owned maker of innovative outdoor cooking and dining gear, has joined Prana’s Responsible Packaging Movement. GSI Outdoors was early to adopt sustainability measures, and continues to investigate ways to make the business’s environmental footprint as light as possible. “Here at GSI we are committed to...

October 16, 2020

US Trail Running Conference announces US Launch of Kilian Jornet’s charter for outdoor sports

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that the 2020 event will feature the US launch of a charter for outdoor sports from top mountain and trail runner, Kilian Jornet. The Spanish mountain and trail runner will present information on his ground breaking charter...

October 15, 2020

Application Process Opens for Waypoint Accelerator, An Opportunity for Early-Stage, Outdoor-Focused Companies

ASHEVILLE, NC—October 15, 2020 — Mountain BizWorks, a U.S. Treasury certified non-profit community development financial institution (CDFI), announced today that applications are now open for its Waypoint Accelerator program for early-stage outdoor-focused companies. The outdoor entrepreneurship and innovation accelerator, open to eight ventures per year, is set to take place...