PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 16, 2020
Outdoor Research Expands Face Mask Program, Adds New Protective Essentials Collection
SEATTLE, Wash. (Nov. 16, 2020) – Outdoor Research, a longtime leader in outdoor and tactical apparel, has expanded its Protective Essentials Collection this fall, adding two new performance masks with a built-in replaceable filter, along with a range of other protective gear for face and hands, as the spread of...
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November 16, 2020
Tread Labs Donates 2% of Profits to Black Voters Matter
Woburn, Mass. — On June 16, 2020, Massachusetts-based insole manufacturer Tread Labs committed to donating 2% of their profits from that day through Election Day to the organization Black Voters Matter. Black Voters Matter is an organization that strives to “increase power in marginalized, predominantly Black communities” through voting encouragement....
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November 16, 2020
The American Camp Association Begins Important Work to Achieve Access and Inclusion at Camp through Counselor-in-Training Programs
Martinsville, IN (November, 16 2020) — The American Camp Association (ACA) announces an exciting new project that includes a three-year grant program designed to foster evidence-informed planning, testing, and improving initiatives to increase access to and engagement in counselor-in-training (CIT) programs and other qualified leadership programs among young people with diverse backgrounds, abilities,...
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November 16, 2020
Kilian Jornet sets his sights on 24-Hour Running Challenge
OGDEN, Utah (November 16, 2020)– Today, Kilian Jornet, the most decorated athlete in the history of the trail running, embarks on a new challenge: completing as many laps as possible around a 400-meter track in Måndalen, Norway for 24 consecutive hours. The Phantasm 24 running challenge, named after the new...
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November 16, 2020
Finnish Brand Blends Style and Function in Limited Edition Suunto 7, Suunto 3 Launch
HELSINKI, Finland (November 16, 2020) – Suunto, the global leader in sports watches, dive computers and precision instruments, blends style and function in time for the holidays with the release of limited edition Suunto 7 and Suunto 3, featuring the first-of-its-kind, fully microfiber textile watch strap. The new strap delivers increased...
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November 16, 2020
New President Named at OutsidePR
Sausalito, CA, November 2020– OutsidePR, which last month celebrated its 25th Anniversary, is proud to announce that Jess Smith has assumed the title of President of the agency. Founder and current President, Gordon Wright, will remain in a leadership role while assuming the title of Partner. Associated with the leadership...
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November 16, 2020
Project Outside Exceeds Fundraising Goal
ROANOKE, VA (Nov. 16, 2020) -- The Roanoke Outside Foundation has exceed its $100,000 goal for Project Outside raising $107,000. The campaign, launched in August, is the first of its kind and will fund the maintenance and development of outdoor assets and support outdoor-related businesses in the greater Roanoke Region...
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November 16, 2020
Buddy Adventure Insurance Expands to Oregon, Montana
RICHMOND, Va. Nov. 16, 2020 —Buddy (https://buddyinsurance.com/), the on-demand accident insurance company for everyone from adventure racers and mountain bikers to regular vacation travelers, announced today it has been approved by insurance regulators for sale in both Oregon and Montana. This brings its total state approvals to 37, with more...
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November 13, 2020
Hillsound Equipment Partners with Mountain Mic to Promote Wellness Through Hiking
Vancouver, BC (November 13, 2020)- Hillsound Equipment- the leading producer of winter traction equipment, the award-winning BTR stool, and gaiters for outdoor enthusiasts is thrilled to announce the addition of Mountain Mic to the Ambassador Team. Mountain Mic is just the first of many ambassadors to come as Hillsound grows...
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November 12, 2020
Bode Miller Joins Crosson Ski as Chief Innovation Officer
TUKWILA, Wash. (Nov. 12, 2020) — One of the most demanding and creative minds in U.S. skiing history is turning his attention to one of the most elusive materials challenges in ski development. Five-time Olympic medalist Bode Miller has teamed with aerospace engineer, Chase Englehart to serve as chief innovation...