January 8, 2021

Verde Brand Communications Names Rachel Gardner as Chief Innovation Officer

Durango, Colo. (January 8, 2021) - Verde Brand Communications, a full-service brand communications agency focused on the outdoor and active lifestyle markets, announces Rachel Gardner as Chief Innovation Officer (CIO). Gardner is a digital-marketing executive with lengthy experience pioneering ecommerce and multi-channel marketing campaigns for retailers and brands including evo,...

January 8, 2021

SWIX Athletes Make History at 2021 Tour de Ski

HAVERHILL, Mass. -- SWIX athletes Jessie Diggins and Rosie Brennan have made history, finishing first and second in two FIS World Cup Cross-Country races during the third and fourth stages of the 2021 Tour de Ski. Diggins and Brennan are the first women to take gold and silver in the...

January 8, 2021

BCA releases Send and Return education videos focused on snowmobile-accessed skiing

Boulder, Colo. (JANUARY 7, 2021) — Backcountry Access (BCA) is releasing two avalanche education videos focusing on snowmobile-accessed backcountry skiing. These videos, targeted at new users, are well-timed with the explosion in popularity of snowmobiling and backcountry skiing prompted by Covid-19. The first video, “Getting the Goods Without Getting Buried”...

January 7, 2021

Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons

Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race...

January 7, 2021

Osprey Announces Sponsorship of Mountaineering Legend Nimsdai Purja in his Bid for a K2 Winter 2020/21 Ascent

Cortez, CO – January 7, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is proud to announce its sponsorship of record-breaking mountaineer Nimsdai Purja MBE as he attempts to climb K2, one of the last remaining grand prizes in mountaineering. Even in the most favorable summer...

January 7, 2021

Buddy Adventure Insurance Available in Utah for First Time Ever!

RICHMOND, Va. Jan. 7, 2021 — Buddy (https://buddyinsurance.com/) — an e-commerce startup offering instant accident insurance for anyone who is active outdoors, from neighborhood cyclists to international adventurers — today announced that it has been approved by state insurance regulators for sale in Utah. This makes for the 38th state...

January 7, 2021

2021 Altitude OCR World Championships Announced

Lausanne, Switzerland: World Obstacle, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the launch of the 2021 Altitude OCR World Championships, the World's Highest OCR, produced by E.P. Global Events and scheduled from September 12th to 21st, 2021 on Mount Kilimanjaro, Tanzania. This ultimate OCR challenge brings together the...

January 7, 2021

Liv Cycling Debuts as Exclusive Title Sponsor for New Liv Racing Women’s WorldTeam and Unveils Kit for 2021

OOSTERHOUT (the Netherlands) – Jan. 7, 2021 – The Liv Racing Women’s WorldTeam, formerly CCC-Liv, will unveil its new team kit to the public for the first time on Sunday, January 10 when new team member Lotte Kopecky competes in the Belgian Cyclocross Championship. The UCI Women's WorldTeam, with Liv...

January 6, 2021

ATRA celebrates 25 years with a new and refreshed look

Colorado Springs - To celebrate the 25th Anniversary of the American Trail Running Association (ATRA), the non-profit is evolving its brand identity. Today ATRA unveils a new logo, colors and font on its website and social media accounts. Founded in Colorado, ATRA has always been a user-driven and grassroots organization...

January 6, 2021

77 Businesses and The Conservation Alliance Urge President-Elect Biden To Take Immediate Action To Protect the Arctic Refuge

Bend, Ore., January 6, 2021– The Conservation Alliance and 77 business members spanning the outdoor, craft beverage, financial, and renewable energy industries penned a letter to President-Elect Biden urging him to take immediate action to protect the Arctic National Wildlife Refuge from oil development. “Protecting the Arctic Refuge has been...