December 30, 2020

Spartan Plans Return to Competitive Racing with Schedule Release for 2021 US National Series Presented By USANA

BOSTON, Mass. –  Spartan, the world’s leading endurance sports and wellness brand, has announced the return of its US National Series (USNS) Presented by USANA for the 2021 race season. The competitive five-event obstacle course racing (OCR) series will see some of the sport’s best female and male athletes vie...

December 29, 2020

Crosson Ski, rygr Carve Out Relationship

TUKWILA, Wash. (Dec. 29, 2020)— Crosson Ski announces its partnership with active lifestyle marketing agency, rygr, which will provide public relations and marketing services to the Washington-based craft ski maker. Crosson Ski founder, Chase Englehart recently announced the arrival of Olympian Bode Miller as chief innovation officer, who joins former...

December 29, 2020

AdventureCORPS announces Badwater 267 VR

Death Valley, CA - In 2021, AdventureCORPS® - organizers of the world-famous Badwater® ultramarathon running races in Death Valley, across the USA, and beyond – will host a new event called Badwater® 267 VR on January 1 through 31, 2021. Unlike other Badwater races held in remote locations and generally limited to a...

December 29, 2020

The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group

Colorado Springs, Colorado—Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge...

December 28, 2020

Salomon Expands Partnership with Locally to Launch ‘site2snow’ Program

OGDEN, Utah (Dec. 28, 2020) – Salomon and Locally are evolving their long-term partnership in order to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers...

December 23, 2020

Kane Footwear Names Purple Orange Brand Communications as Public Relations Agency of Record

Westport, CT — Kane Footwear, a new name in active recovery footwear, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Kane’s flagship slip-on shoe, the Revive, will launch on February 2, 2020 and is the company’s first...

December 21, 2020

The Conservation Alliance Announces Fourteen New Members

Bend, Ore. (December 21, 2020) – The Conservation Alliance is excited to welcome 14 new member organizations as we close out the 2020 year, adding to its growing list of more than 250 companies committed to conservation and the protection of North America’s wild places. These member organizations pool their...

December 21, 2020

Grassroots Outdoor Alliance wraps up ‘year of resilience’ with 10 new retail members and strong 3Q and 4Q sales

ASHEVILLE, NC – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, is announcing the addition of 10 new retail members as well as strong 3Q and 4Q results, as the group puts the final touches on a challenging and wildly unpredictable year....

December 21, 2020

PeopleForBikes Extends Partnership with International Mountain Bicycling Association

BOULDER, COLO. (December 21, 2020) — PeopleForBikes, the nation’s leading bicycle advocacy organization, is proud to announce a renewed partnership with the International Mountain Bicycling Association (IMBA), the world leader in mountain bike advocacy since 1988. “Our mission is to make biking better for everyone. Partnering with IMBA is a...

December 21, 2020

Orvis Names Reenie Benziger Chief Product Officer

MANCHESTER, Vt. (Dec. 21, 2020) —Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, dog products and active lifestyle apparel, announces today that Reenie Benziger has been named chief product officer, effective January 11, 2021. In this new position, Benziger will provide executive oversight for all...