December 17, 2020

SCARPA continues work towards diversity, equity and inclusion in the outdoor industry through launch of athlete mentorship initiative

BOULDER, Colo. (December 17, 2020) – SCARPA, a trusted leader in the outdoor space, is excited to announce the launch of its first-ever “SCARPA Stands for Guiding Growth” Athlete Mentorship Initiative. This initiative will live at the core of SCARPA’s mission to create more diversity, equity and inclusion in the...

December 17, 2020

Astral Names New Rep for Texas Region

Asheville, NC – December 17, 2020 –  Astral, manufacturer of award-winning PFDs and footwear, is excited to announce the addition of Stephen Seaton to its sales team. Seaton will represent the brand across Texas, Arkansas, Louisiana, and Oklahoma. An independent rep for nine years, Seaton brings a well-honed skillset and invaluable...

December 17, 2020

Bluebird Backcountry Opens Reservations for the 2020 / 21 Season

(KREMMLING, CO) — Starting today, skiers and snowboarders are able to reserve day passes, backcountry lessons, and backcountry rental equipment at Colorado’s newest ski area, Bluebird Backcountry. The no-chairlifts, ski-patrolled area announced plans in September for its first full season at Bear Mountain, on the Continental Divide between Kremmling and...

December 17, 2020

ARCHER Components adds an exciting new Gravel system with New Drop Bar Remote

Scotts Valley, California (December 17, 2020) —ARCHER Components’ proven wireless electronic system is shifting the paradigm of electronic componentsin the bike industry, and they’ve widened their reach with the launch of their eagerly awaited Drop Bar Remote (DBR). The new remote follows on the heels of the highly successful mountain bike...

December 17, 2020

BioLite Achieves Company Milestone, Reaching 1M Lives With Clean Energy

Brooklyn, NY (December 17, 2020)— BioLite, an innovator and leader of off-grid energy solutions, is proud to announce that through the company’s tenacious efforts to reach rural off-grid communities, BioLite’s clean energy solutions have impacted over a million people in emerging markets. The milestone, achieved in Q4 2020, is the...

December 17, 2020

Ignik and HitchFire Partner up to Reduce Waste

December 17, 2021 (Santa Cruz, CA) - HitchFire, the creator of purpose-built hitch-mounted grills has teamed up with Ignik, the makers of environmentally thoughtful outdoor heating products, as their official partner for refillable propane tanks. The partnership was formed in recognition of HitchFire’s commitment to reducing the use of single...

December 17, 2020

AKU Outdoor Launches Hunting Footwear Collection in North America in 2021

Montreal, Canada (December 17, 2020) –--AKU, an Italian footwear brand known for designing and producing some of the world’s most comfortable hand-crafted hiking boots,is launching a complete line of hunting footwear to its North American collection in 2021. The AKU Hunting Collection will be available starting June 1, 2021 online...

December 16, 2020

Dometic North America Expands Team, Welcomes Tom Montague as Director of RVOE

Elkhart, Ind. — Dometic North America - part of Dometic Group AB - the global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and Other Applications announced today the hiring of their new Director of RVOE, Tom Montague. Montague...

December 16, 2020

ReadyWise Selects Groundswell PR as Public Relations Agency of Record

Salt Lake City, UT (December 16, 2020)- ReadyWise, the leader in nutritious, affordable, emergency, adventure and natural foods, is excited to announce its partnership with Groundswell PR, an outdoor, active lifestyle, and sustainable products marketing agency. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around ReadyWise’s...

December 16, 2020

PeopleForBikes Coalition Board Meets to Discuss Plans for 2021, Welcome New Board Members and Giant’s An Le as Vice Chair

BOULDER, COLO. (Dec.16, 2020) — The PeopleForBikes Coalition Board of Directors, composed of 18 of the bike industry’s top leaders, met virtually for their semi-annual gathering on December 15. The board discussed the effects of the COVID-19 pandemic on bicycle participation, access and the industry; the organization’s workplan for the...