PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 22, 2020
Dakine Celebrates 25 Years of Heli Series with Relaunch of Original Heli Pack from 1996
LOS ANGELES (September 22, 2020) — Today, Dakine celebrates 25 years of rider-driven design and trusted backcountry performance with the brand’s launch of an updated Heli Series collection, featuring a recalibrated fit, increased durability and recycled materials. The new collection pays homage to Dakine’s first-to-market backcountry backpack with a new...
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September 22, 2020
A Bright Future for Knog and Darby Communications
September 22, 2020 – Melbourne, Australia – Knog, the award-winning manufacturer of unconventional bike accessories and outdoor lighting products, is proud to announce its partnership with PR and Digital Marketing agency Darby Communications. Connected by a strong mutual relationship with Vancouver-based Eartheasy Distribution, Darby Communications will assist Knog with bolstering...
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September 22, 2020
US Trail Running Conference announces sponsor partnership with Race Directors HQ
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced a sponsor partnership with Race Directors HQ. Race Directors HQ is an online resource and community network for race directors, providing tools, how-to guides, document templates, product reviews and expert advice on all aspects...
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September 22, 2020
TINCUP® Mountain Whiskey and American Alpine Club Team Up to Fund Adventure-Craving Duos
DENVER (Sept. 22, 2020) – TINCUP® Mountain Whiskey and the American Alpine Club (AAC) are pleased to announce a new program with the launch of the Partner In Adventure Grant. The grant, which is open to duos 21+ of all experience levels, seeks to fund outdoor educational experiences and support...
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September 22, 2020
Robust Success: VSSL JAVA Surpasses Kickstarter Goal by 1,500 Percent
ABBOTSFORD, British Columbia – September 22, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, last week ended a successful Kickstarter campaign for the JAVA – surpassing the brand’s $25,000 CAD goal by 1,500 percent. The JAVA - a premium, ultra-durable, portable hand coffee grinder – was the...
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September 21, 2020
Filson and Backcountry Hunters and Anglers Collaborate to Support Public Lands
SEATTLE, Wash. (Sept. 21, 2020) – Filson and Backcountry Hunters & Anglers (BHA) today announced a limited-edition collection of co-branded products in celebration of National Public Lands Day, the nation’s largest, single-day volunteer event for public lands taking place Sept. 26, 2020. The collaboration supports BHA’s mission to ensure North...
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September 21, 2020
California-Based Hudski Enters the Bike Market with Innovative and Versatile Sport-Utility Shredder
Sausalito, CA – September 21, 2020– Hudski, a new bike brand based in Northern California, is thrilled to announce the official launch of its lightweight and rigid frame and fork design with three unique build options. The Hudski Doggler is designed to maximize the versatility and stoke of a rigid...
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September 21, 2020
Dynafit Snags Awards For Beast 108 Skis, Women’s TLT Light Insulator Jacket
BOULDER, CO (September 2020) - Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2020-21 winter season celebrating a pair of awards from Backcountry Magazine for the company’s acclaimed Beast 108 ski line and it’s Women’s TLT Light Insulator Jacket. Backcountry Magazine bestowed an Editor’s...
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September 18, 2020
Endura Launches Improved MT500 Waterproof Range: A Force For Good
Endura introduces the fourth generation of The MT500– Undisputed King of Mountain Jackets, along with the rest of the committed, feature-packed and majorly breathable MT500 line. This much-loved bombproof kit has been redesigned in conjunction with MTB royalty– Rachel, Gee, and Dan Atherton. Also setting this latest MT500 iteration apart...
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September 18, 2020
Hydro Flask Sponsors USA Surfing
Bend, OR (September 18, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce a multi-year sponsorship with USA Surfing. The brand has signed on as the official reusable water bottle, drinkware and cooler...
