September 18, 2020

State Bicycle Co Introduces Sustainable Clothing Built From Post-Consumer Recycled Fabric

As riders, we must ensure that we are taking care of our outside playground and preserving it for future generations. That is why State Bicycle Co. uses recycled/recyclable materials in this product and packaging. Each jersey and bib set is constructed with REPREVE® recycled polyester - made from 100% post-consumer...

September 18, 2020

USA Cycling Names 2020 UCI Mountain Bike World Championship Teams

COLORADO SPRINGS, Colo. – USA Cycling announced on Thursday the athletes who will represent the United States in the Cross-Country and Downhill Mountain Bike races at the 2020 UCI Mountain Bike World Championships that will take place in Leogang, Austria on October 7-11, 2020. With the postponement of both Mountain...

September 18, 2020

WNDR Alpine Picks Up Awards For Vital 100 and Intention 110 Ski Lines

Salt Lake City, Utah (September 2020) -  WNDR®️Alpine, the celebrated brand that introduced biotechnology into the winter sports industry last year, has picked up a trio of prestigious awards for its two revolutionary ski lines, the Vital 100 and the Intention 110. Freeskier Magazine has honored WNDR Alpine’s Vital 100 with...

September 18, 2020

Can’d Aid and Employees from Medtronics Boulder Campus Partner for Socially Distanced Employee Skateboard Build, Giving Back to Local Students & Kids in Foster Care

(Longmont, CO September 18th) — Can’d Aid, a Colorado-based nonprofit focused on people powered do-goodery, and employees from Medtronic’s Boulder campus, have partnered to thoughtfully host a skateboard build for local students and foster care children, while continuing safety measures and social distancing during COVID-19. Skateboard builds will take place...

September 17, 2020

Virtual Outdoor Economy Conference to Tackle ‘The Future of the Outdoors’

Asheville, NC – The Outdoor Economy Conference, the nation’s premier event for those looking to grow the outdoor industry in their own regions, is thrilled to return for its third year, this time with an all-new virtual format. Split into five creatively crafted half- virtual workshops, the 2020 Outdoor Economy...

September 17, 2020

New Salomon TV Film Tells Rich Story of American Culture Through Rickey Gates’s Cross-Country Run

OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online and at select live events in September, TransAmericana documents Gates on his 3,700-mile journey from South...

September 17, 2020

Colorado’s First Backcountry Ski Area, Bluebird Backcountry to offer Covid Safe Experience

(KREMMLING, CO - Sept. 17, 2020) - Coming off a test season that proved the world is ready for a ski area without chairlifts, Bluebird Backcountry announced today that it will open for a full ski season this year with more terrain, more classes, more services, and more snow. To...

September 17, 2020

Rab Khroma Kinetic Jacket Grabs Award From Backcountry Magazine

Louisville, CO (September 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, added another accolade today as Backcountry Magazine honored the company’s Khroma Kinetic Jacket with an Editor’s Choice award ahead of the 2020-21 winter season. With its 'soft'...

September 17, 2020

Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration

ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration from Honey Stinger’s extensive lineup of delicious nutrition products featuring honey, the cobranded Merrell Agility...

September 17, 2020

Shock Doctor to Donate 100% of Profits From Black Lives Matter Lip Guards to United Negro College Fund

FOUNTAIN VALLEY, Calif., September 17, 2020 — Shock Doctor, the #1 Mouthguard in the World, has released three new football lip guard designs that feature “Black Lives Matter” — 100% of profits from sales will be donated to the United Negro College Fund (UNCF). The UNCF has an illustrious history...