PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 15, 2020
Application Process Opens for Waypoint Accelerator, An Opportunity for Early-Stage, Outdoor-Focused Companies
ASHEVILLE, NC—October 15, 2020 — Mountain BizWorks, a U.S. Treasury certified non-profit community development financial institution (CDFI), announced today that applications are now open for its Waypoint Accelerator program for early-stage outdoor-focused companies. The outdoor entrepreneurship and innovation accelerator, open to eight ventures per year, is set to take place...
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October 15, 2020
State Bicycle Co Launches 6061 Black Label All-Road Bike
The 6061 Black Label All-Road can be summed up in two words: Speed and Versatility. The 6061 Black Label All-Road blends all of State’s abilities to make one of the most capable and quickest bikes on the market for gravel, commuting, touring, and beyond. With options for speedy 700c or...
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October 15, 2020
Tracksmith Introduces the Off Roads Collection
BOSTON (Oct. 15, 2020) – Tracksmith, an independent running brand, today launches its Off Roads Collection, designed for exploration and featuring pieces crafted for the challenges of running outside the lines. Runners of all levels can unlock rewards from hitting the trail, whether it’s the single track in their local...
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October 15, 2020
Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative
Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits...
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October 15, 2020
San Juan Mountains Association Brings Buzzword of Shared Stewardship to Life
Durango, CO - October 15, 2020 - As Americans head outside in droves to recreate safely during the COVID-19 pandemic, public lands have never been more popular–or more vulnerable to the impact of human visitors. But the San Juan Mountains Association (SJMA) has a plan for those human visitors, from age 6...
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October 15, 2020
Iconic Style Meets New-School Tech: PMI’s Stanley Brand Launches the Legacy Series
SEATTLE, WA (October 15, 2020) -Stanley, a PMI Worldwide brand, announces the launch of the Legacy Series with QuadVac™ technology. Built for a lifetime of adventures, the new series offers an upgrade to its Classic legendary mugs, thermal bottles and food jars with best-in-class technology, built-for-life construction and thoughtful design. The...
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October 15, 2020
Honey Stinger Ups its Recovery Game with New Cracker Bar
STEAMBOAT SPRINGS, Colo. (Oct. 15, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today debuts its new and improved Cracker Bar, a flavorful, protein-packed, on-the-go recovery solution primed to satisfy hunger and tastebuds alike. The revamped bars feature the same unique format and beloved taste of the brand’s original Organic Cracker...
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October 15, 2020
ORTOVOX’s Beacon Retirement Program Removes Over 700 Outdated Beacons From the Backcountry
LONGMONT, Colo. (Oct. 15, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces the final season of its Beacon Retirement Program. This program is designed to remove dated beacons from the backcountry and to provide the means and education to replace them with safer equipment via...
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October 15, 2020
The “Rembrandt of Snow” James Niehues Releases a Collection of Seldom Seen Black and White Mountain Sketches
Parker, Co., (Thursday, Oct. 15)– Famed landscape artist James Niehues (jamesniehues.com) and the Open Road Ski Company, which published the Man Behind the Maps book, are releasing a collection of sketches depicting 10 iconic mountains across the United States. These black and white sketches are an important step in the...
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October 15, 2020
MBT Unveils Its Most Ambitious Performance Running Shoe Yet
Saint Louis, Missouri — Blending their renowned health properties with decidedly modern running-shoe design and materials, global footwear brand MBT – who invented the now-ubiquitous deeply cushioned, rocker-midsole shoes – is thrilled to announce its most daring and advanced performance running shoe to date: the Huracan 3000. The premium $199...