September 17, 2020

Idea Ranch Promotes Thomas to CFO

TULSA, Okla. — Idea Ranch, a full service advertising, marketing and insights firm with offices in Tulsa and Wichita, announced today the promotion of Dave Thomas to Chief Financial Officer. “Dave and I have literally grown up together in this business,” said Paul Brothers, Chief Executive Officer. “It is such...

September 16, 2020

Snowsports Industries America Releases New, Insightful Report on the Impacts of COVID-19 on Winter Consumers

Park City, Utah (September 16, 2020) – Snowsports Industries America (SIA) releases their first of two consumer insights report this season “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.” The second report is planned for February 2021. Aimed at delivering actionable consumer information to the winter outdoor community, SIA surveyed...

September 16, 2020

Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition

BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and suppliers united in improving bicycling across the U.S. Santa Cruz CEO Joe Graney will join the...

September 16, 2020

Dogfish Head Brews “Re-Gen-Ale”: The First Traceably Sourced Beer to Address Climate Change Through Agriculture using Indigo Carbon

Rehoboth, Del., Wednesday, September 16, 2020 – Dogfish Head Craft Brewery joins forces with Indigo Agriculture to brew Re-Gen-Ale, the first traceably sourced beer to address climate change through agriculture using Indigo Carbon, a program that provides growers with a financial incentive to store carbon in their soils. Releasing on...

September 16, 2020

North St. Bags Announces Implementation of New Recycled Sailcloth Fabric

PORTLAND, Ore. -- North St. Bags is proud to announce the partnership with it’s newest supplier — EcoPak. EcoPak is the first and only 100% recycled waterproof sailcloth on the market, and it’s going into almost everything the Portland bag producer makes. It's also a VOC free, recycled product with...

September 16, 2020

OluKai Launches Premium, Ready-To-Wear Leather Sneakers

Irvine, CA – Sept. 16, 2020 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its sneaker offerings with the addition of two new, full-grain leather styles. The men’s Laeʻahi Lī Ili and women’s Pehuea Lī Iliare versatile styles designed for year-round wear. These new additions pair uncomplicated, island-inspired...

September 16, 2020

Salomon and REI Partner to Deliver Athlete Book Club Series

OGDEN, Utah (Sept. 16, 2020)– Today, Salomon and REI announce a new series of virtual book club events with Salomon athletes and authors Jessie Diggins, Rickey Gates, Emelie Forsberg and Meredith Erickson. Once a month, consumers will be invited to read the monthly book and participate in an open, interactive...

September 16, 2020

SylvanSport Expands Sales Channels with Backcountry Partnership

Brevard, NC – September 16, 2020 –SylvanSport, the Brevard, NC-based maker of innovative and award-winning camping gear and trailers, including the GO™ camping trailer, is proud to announce its partnership with Backcountry. Working with the online specialty retailer of premium outdoor gear is part of SylvanSport’s ongoing effort to enhance...

September 16, 2020

Balega Debuts 2020 Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners

DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its Fall 2020 limited edition Grit and Grace collection. One dollar from every pair of Grit and Grace socks...

September 15, 2020

Verde Brand Communications Launches Second Cohort of the Multi-Channel Marketing Academy

DURANGO, Colo. (September 15, 2020) - Verde Brand Communications, a full-service communications agency serving the specialty active lifestyle markets, opens registration today for the second cohort of its online marketing training, the Multi-Channel Marketing Academy. Specialty brand and business leaders, retailers and entrepreneurs are invited to enroll today through September...