PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 23, 2020
Dahu appoints globally renowned ski boot specialist Dano Bruno to lead the industry’s first online fit experience
Puidoux, Switzerland, - Eagle, Colorado. November 23, 2020 — Dahu - The Swiss Ski Boot, today announced the appointment of ski industry veteran Dano Bruno to the organization who among many things will lead the brands latest initiative, the Corsair Fit Experience (CFE). Complimenting Dahu’s revolutionary and patented ski boots,...
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November 23, 2020
Filson Launches New Denim Collection
SEATTLE, Wash. (Nov. 23, 2020) – Filson, the rugged outdoor outfitter, announced today a new line of denim jeans, the latest chapter in a legacy that spans over a century of outfitting customers for the most demanding conditions. Sewn in the U.S. using American and Italian materials, Filson Denim brings...
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November 23, 2020
Outdoor Research announces Roger Barton as New President
SEATTLE, Wash. (November 23, 2020) – Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, this week announced a new leadership structure with industry veteran Roger Barton taking the helm of the company. Since 2018, Barton has led all aspects of finance and operations at Outdoor...
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November 23, 2020
Pacific Teaze, CMCBrands Announce Alliance
St. Louis , Mo. — November, 2020. Today CMCBrands and Pacific Teaze announce a new strategic brand partnership that includes shared logistics, distribution and merchandising. This cooperation focuses on leveraging strategic operational efficiencies to spur further growth of both organizations. Pacific Teaze will continue to run as a separate division...
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November 23, 2020
Fjällräven Continues to Use Innovative Technology to Give the Gift of Nature This Holiday Season
LOUISVILLE, Colo. (Nov. 23, 2020) – Since 1960, Fjällräven has produced sustainable top-quality outdoor equipment known for its craftsmanship, timeless styling and durability allowing more people to comfortably spend time in nature. Inspiring people to walk with nature has always been an important pillar of the brand’s core values and...
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November 23, 2020
ECCO Outdoor Adds Sales Force to Four More Key Regions
Londonderry, NH (November 23, 2020) – ECCO, the leading family-owned global footwear brand, has added sales rep groups in four key territories to further expand its business in the outdoor and athletic specialty category. Having recently appointed Erik Walcott to Global Head of Specialty sales, the brand continues moving toward furthering its...
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November 20, 2020
Powder Magazine Unveils Cover Design For Final Edition
Jackson, Wyo. (November 20, 2020) - Legendary skiing publication Powder Magazine has unveiled its final issue after 49 years in circulation, and a photograph taken in the Wyoming backcountry from Teton Gravity Research lead photographer Nic Alegre graces the cover in a subtle nod to the magazine’s debut issue back...
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November 20, 2020
Teton Gravity Research (TGR) Unveils New Sun Optics Program
Jackson, Wyo. (November 20, 2020) - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle, today unveiled the new TGR Sun Optics, a collection of the world’s finest sunglasses handmade in Italy with polarized lenses by Carl Zeiss. The new TGR Sun Optics are now available online and...
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November 19, 2020
Grassroots Outdoor Alliance welcomes Oboz Footwear, Mystery Ranch and HydraPak to national vendor partner network
Nov. 19, 2020 ) ASHEVILLE, NORTH CAROLINA – Grassroots Outdoor Alliance (www.grassrootoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of Oboz Footwear, Mystery Ranch and HydraPak to their national vendor partner network. Debuting as new members during the November buyer’s...
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November 19, 2020
GOAT BOXCO Disrupts Cooler Industry with Launch of High-Performance Food and Gear Storage Solution Engineered for People Who Live Ready
Austin, TX (Nov 19, 2020) – GOAT BOXCO is launching their all-new GOAT Cooler System, a high-performance food and gear storage solution built by, and for, people who GO AT life. Engineered to flip the switch on the cooler industry, the first-of-its-kind GOAT Cooler System delivers customizable storage and organization...