November 13, 2020

Hillsound Equipment Partners with Mountain Mic to Promote Wellness Through Hiking

Vancouver, BC (November 13, 2020)- Hillsound Equipment- the leading producer of winter traction equipment, the award-winning BTR stool, and gaiters for outdoor enthusiasts is thrilled to announce the addition of Mountain Mic to the Ambassador Team. Mountain Mic is just the first of many ambassadors to come as Hillsound grows...

November 12, 2020

Bode Miller Joins Crosson Ski as Chief Innovation Officer

TUKWILA, Wash. (Nov. 12, 2020) — One of the most demanding and creative minds in U.S. skiing history is turning his attention to one of the most elusive materials challenges in ski development. Five-time Olympic medalist Bode Miller has teamed with aerospace engineer, Chase Englehart to serve as chief innovation...

November 12, 2020

Astral’s Latest Boot Is One Bad Motha Chukka

Asheville, NC – November 12, 2020 –  Astral, manufacturer of award-winning PFDs and footwear, is excited to announce the latest addition to their sustainable Hemp footwear collection: the Hemp Chukker. Astral’s take on the classic chukka boot, the all-new Hemp Chukker combines style and performance to deliver a boot with...

November 12, 2020

Inflaters Gonna Inflate; SylvanSport Upgrades Air Mattress

Brevard, NC – November 12, 2020 – SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is excited to announce their updated and improved Cloud Layer Mattress: a self-inflating camping mattress designed for standalone use, or to nest with their popular Cloud Layer sleeping bags. A totally redesigned...

November 12, 2020

The Dragon x 686 Collaborative Jacket and Goggle – A cross-inspired dual camo colorway

SAN CLEMENTE, CA, (November 12, 2020) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, and 686, an apparel company known for uniquely crafted designs and collaborations, has introduced a new capsule collection for the Winter 2020 season. Inclusive of the 686...

November 12, 2020

Outerbike Announces New Online Bike Finder Connecting Riders with Exhibiting Bike Brands & Releases 2021 In-Person Event Dates and Locations

MOAB, Utah (November 12, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, today launches an exciting new website feature that will help riders determine which bikes best meet their needs, during a time when it’s difficult to do so in...

November 12, 2020

Big City Mountaineers Announces Summit for Someone 2021 Fundraising Adventures

GOLDEN, Colo. (November 12, 2020) – Big City Mountaineers (BCM), a leading provider of outdoor experiences for youth from unfairly marginalized communities announces Summit for Someone 2021 fundraising campaign. The BCM Summit for Someone program gives everyone the opportunity to challenge themselves while helping to support the youth that BCM serves every year. Each...

November 12, 2020

Amari Launches First Water-Soluble Adaptogen-CBD Blends for Outdoor Industry

Boulder, CO (November 12, 2020) — Amari, Inc, a wellness company focused on providing plant-based solutions to support a healthy lifestyle, announces its official launch, of Amari Mountain Sports - Recovery. Designed with the vision to help outdoor enthusiasts get outside and adventure as hard as they want, as long...

November 11, 2020

Snowsports Industries America Releases New 2019-2020 Participation Study

Park City, Utah (November 11, 2020) – Snowsports Industries America (SIA), in participation with the Physical Activity Council (PAC), releases their annual participation study report. The SIA Participation Study 2019-2020 is a comprehensive look at participant demographics in skiing, snowboarding, cross-country skiing, snowshoeing, sledding, touring and cumulatively across all winter sports. The...

November 11, 2020

Altra Selects Groundswell PR as Public Relations Agency of Record

Charleston, S.C. (November 11, 2020) – Groundswell PR, an outdoor, active lifestyle and sustainable products public relations agency, announced today that it has been named the public relations agency of record for Altra, an innovator in the performance footwear category. Altra selected Groundswell PR as its strategic partner to help...