PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 5, 2020
ICON Health & Fitness Announces $200 Million Growth Investment Led By L Catterton
LOGAN, Utah--(October 5, 2020) - ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest and most global consumer-focused private equity firm, and is joined by existing investor Pamplona Capital...
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October 5, 2020
NOCCO BCAA Beverage Brand Announces Partnership With Classic Distributing and Beverage Group Inc.
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has partnered with Classic Distributing and Beverage Group Inc. to expand their Southern California footprint due to swelling consumer demand. With Classic Distributing, NOCCO’s flavors will become more widely available to regional consumers...
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October 5, 2020
GoSun Launches Flatware: Utensils That Fit In Your Wallet, Not The Ocean
October 5, 2020 (Cincinnati, OH) - Green Energy Company GoSun - known for their ingenious solar ovens and appliances - introduce their latest innovation: Flatware. The size and shape of a credit card, Flatware - a pop out travel utensil set - aims to target single-use plastic head on by...
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October 5, 2020
SPOT Introduces the New SPOT Gen4 Jeep® Special Edition Satellite Messenger
Covington, LA (October 5, 2020) – SPOT LLC, a wholly-owned subsidiary of Globalstar, Inc. (NYSE American: GSAT) and leader in satellite messaging and emergency notification technologies, today announced the launch of the SPOT Gen4 Jeep Special Edition Satellite GPS Messenger™. This product launch is the latest addition to the SPOT...
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October 5, 2020
James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised
Fayston, Vt. (Oct. 5, 2020)— Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and raising a total of $121,327, surpassing their initial goal...
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October 5, 2020
Stio Partners with GORE-TEX® and Launches Largest Ski Program to Date with Fall 2020 Collection
JACKSON, Wyo. (October 5, 2020) – Inspired by life in the Tetons, Jackson Hole mountain brand Stio makes premium technical and lifestyle apparel to cover the full range of mountain pursuits. Drawing inspiration from its roots in world-class mountains and legendary ski culture, Stio has released its most dynamic ski...
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October 5, 2020
REVEAL Global Media Conference Announces Fall/Winter Brand Lineup
BOULDER, Colo. - October 5, 2020 - REVEAL Global Media Conference, a growing series of events designed exclusively to connect brands and the media, will host the third event in the series on October 6 and 7, 2020. At REVEAL Fall/Winter 2020, 39 influential brands spanning outdoor, active lifestyle, and...
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October 5, 2020
Evolv + Mesa Rim Launch Test Center Pilot Program
Orange County, Calif. (October 2020)- Evolv, the southern California modern climbing company rooted in progression and creative self-expression, today announced that it has partnered with Mesa Rim to launch a pilot Test Center at Mesa Rim’s gym location in Reno, Nev. The Test Center will give climbers the chance to...
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October 5, 2020
Ruffwear Launches Fall/Winter 2020 Product Line
BEND, OR (October 5, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch their new fall/winter line. This season’s gear equips dogs to get outside with their humans in the colder months ahead...
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October 5, 2020
USABA Named Winner of 2020 Robert Wood Johnson Sports Award
COLORADO SPRINGS – The United States Association of Blind Athletes has been selected as one of five 2020 winners of the Robert Wood Johnson Foundation (RWJF) Sports Award, from a pool of 270 applicants. The winners receive a $25,000 cash award and were honored at a virtual ceremony on October 4...