September 2, 2020

Article One Unveils GTGlass Collection with Ciele Athletics™ in a Performance Driven Collaboration

FLINT, Mich (Sept. 2, 2020)– Article One, the independent eyewear brand based in Flint, Mich., today announces the Sept. 3 launch of the GTGlass collection in collaboration with running brand Ciele Athletics™. In homage from one style-driven brand to another, the AO X Ciele GTGlass is inspired by retro sport aesthetics and...

September 2, 2020

Outdoor Economy Conference Taps Asheville-Based Darby Communications

Asheville, NC – Sept. 1, 2020 – The Outdoor Economy Conference, the nation’s premier event for those looking to grow the outdoor industry in their own regions, is thrilled to announce its partnership with Asheville-based Darby Communications. Conference organizers have tapped Darby Communications as their PR agency of record to...

September 1, 2020

Verde Brand Communications and the Multi-Channel Marketing Academy Announce New Webinar Series

DURANGO, Colo. (September 1, 2020) - The Multi-Channel Marketing Academy, an eight-week immersive online marketing course presented by Verde Brand Communications, announces a new webinar series throughout the month of September. The series kicks off on September 9, 2020, with a Holiday Summit - How consumer behavior trends are reshaping...

September 1, 2020

Kahtoola Launches EXOspikes™ Footwear Traction Designed to Keep you Active Outside on Winter Trails, Roads, and Everything in Between

Flagstaff, Ariz. (September 1, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce the launch of its new cross-terrain traction product, EXOspikes™. Now available at outdoor retailers and Kahtoola.com, EXOspikes are the first footwear traction product to truly serve the versatile needs of trail...

September 1, 2020

Primus Makes the World’s Best Camp Stoves Even Better for Spring 2021

LOUISVILLE, Colo. (Sept. 1, 2020) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, unveils a 2021 collection that delivers on user experience and environmental stewardship, incorporating bio-plastics, improved ergonomics and heightened performance across its collections designed for a broad range of outdoor enthusiasts....

September 1, 2020

Snow Peak USA Opens the Doors to its New US Headquarters and Retail Flagship in Portland, Oregon

Portland, OR – September 1, 2020 – Built around the concept of “Dwelling Outdoors Together,” Snow Peak is pleased to welcome its community inside to a new US Headquarters and retail flagship; hosting its Grand Opening on the weekend of September 11th at 404 NW 23d Ave in Portland, Oregon....

September 1, 2020

Outdoor Industry Association (OIA) and PeopleForBikes Enter Into a Powerful Partnership to Extend the Reach and Impact of the Climate Action Corps

DENVER, Colo. — September 1, 2020 — Outdoor Industry Association (OIA) and PeopleForBikes (PFB) have announced a unique partnership through which PFB members — bicycle manufacturers and retailers — will be able to join the OIA Climate Action Corps, an unprecedented, collaborative model for alignment, action and accountability to achieve industry-wide greenhouse...

September 1, 2020

57Hours and SNEWS Collaborate on Survey to Highlight the Prevalence of Discriminatory Route Names in the Climbing World

New York, NY — 57Hours and SNEWS recently collaborated on a survey addressing climbing route names, particularly those that have been flagged as discriminatory or offensive. The goal of the survey was to understand the opinions of those in the outdoor industry—both adventurers and mountain guides—and bring attention to the...

September 1, 2020

Wedge Brands hires Northeast Sales Group to represent Briko, Level and Eisbär in New England

ASPEN, Colo. (September 1, 2020) Wedge Brands (formally ZG Holdings), a business focused on North American distribution of premier outdoor, snow-sports cycling and active lifestyle brands, hires a new rep agency in New England. Northeast Sales Group will now represent Wedge Brands: Briko, Level and Eisbär. Briko, an Italian company, is renowned for its snow and...

September 1, 2020

Filson Launches Collaboration with Buck Knives

SEATTLE, Wash. (Sept. 1, 2020)– Filson and Buck Knives, two iconic American heritage brands, announced today a limited-edition collection of branded knives designed for a life lived outdoors. “We’re thrilled to partner with a likeminded brand that shares a deep and rich history outfitting the outdoorsman,” said Doug Thielen, Director...