PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 9, 2020
Ascent Protein Launches Veterans Day Partnership with NFL’s Christian McCaffery
DENVER, COLORADO - November 9, 2020 - This week, Ascent Protein announced a joint Veterans Day Partnership with Christian McCaffrey’s charity arm, 22 and 54 Together, to support U.S. Veterans. From October 30th – Veterans Day (November 11, 2020), Ascent will be donating 20% of all profits toward Patriot PAWS,...
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November 6, 2020
XTERRA unveils 2021 World Tour Schedule on Aloha Friday LIVE
November 6, 2020 (Honolulu, HI) - XTERRA will announce its 2021 XTERRA World Tour schedule and celebrate Maui on what would have been the XTERRA World Championship weekend with an "Aloha Friday" LIVE show on November 6 at 8am Hawaii time (10a PT, 1p ET, 7p CEST) on Facebook.com/XTERRAPlanet. Hosted...
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November 5, 2020
Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid
United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the joy of climbing. This long-term cooperation will focus on the implementation of humanitarian projects in...
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November 5, 2020
Selk’bag Introduces the First 100% Recycled, Wearable Sleeping Bag
Encinitas, Calif. (Nov. 5, 2020) – Selk’bag, the original wearable sleeping bag brand, is thrilled to announce the launch of its newest design, the first fully recycled, wearable sleeping bag on the market, the Nomad. Now available exclusively at Selkbagusa.com and starting mid-November at select REI stores and REI.com, the...
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November 5, 2020
Hobie Announces Key Upgrades to Popular Products for 2021
OCEANSIDE, Calif. (Nov. 2, 2020) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces several cutting-edge upgrades to further elevate performance across a range of its most popular kayak models for the 2021 model year. Most notably, Hobie will now incorporate enhanced versions of its signature...
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November 5, 2020
Matador Maximizes Everyday Organization with SEG30
BOULDER, Colo. (Nov. 5, 2020) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the SEG30 Segmented Backpack, a 30-liter backpack featuring a patented architecture for optimal organization. A downsized version of Matador’s SEG42, the SEG30 offers maximum organizational options with a minimalist aesthetic. The innovative...
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November 4, 2020
Balega Launches Fall 2020 Limited Edition Hidden Comfort Sock to Benefit Lesedi Project
DURHAM, N.C. - Since its inception 17 years ago, community and helping those less fortunate has been a cornerstone of Balega International. This year, Balega is proud to launch a limited edition collection of Hidden Comfort socks to benefit the Lesedi Project, Balega’s non-profit organization and give-back initiative to strengthen...
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November 4, 2020
Upcoming evolution of leadership in the Rossignol Group
Bruno CERCLEY joined Rossignol in 2002 and left in 2005 after Quiksilver acquired the Group. In 2008 he led a consortium that acquired Rossignol from Quiksilver, and he took over as CEO upon completion of this transaction. Under Bruno’s leadership, Rossignol Group has grown to become one of the World’s...
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November 4, 2020
Rails-to-Trails Conservancy and PeopleForBikes release federal transportation policy outlining strategy to create access to jobs, mobility and outdoor recreation
WASHINGTON—As election results continue to come in, federal policymakers are already looking to the year ahead when the next Congress and the White House will be tasked with the country’s economic recovery and reauthorization of the nation’s federal transportation bill. Rails-to-Trails Conservancy (RTC) and PeopleForBikes today released a federal agenda...
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November 3, 2020
Mountain Hardwear Launches Viv Kit; Innovative Design Collaboration with Ski Mountaineer Vivian Bruchez
Richmond, Calif. (November 3, 2020) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has launched the Viv™ Kit, a full-featured ski-mountaineer kit, designed in collaboration with steep skier, Chamonix Mountain Guide ski mountaineer and Mountain Hardwear athlete Vivian Bruchez. “The spirit of this...