November 3, 2020

Barebells Expands Line of Bestselling Protein Bars with Hazelnut & Nougat

LOS ANGELES (November 3, 2020) – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – has expanded their line of bestselling protein bars to welcome Hazelnut & Nougat, the brand’s sixth flavor profile to hit U.S. markets. Wrapped in milk chocolate with a creamy nougat center and...

November 3, 2020

Front Runner Outfitters Gives New Land Rover Defender an Aftermarket Upgrade

LOS ANGELES (Nov. 3, 2020) – Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company, known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, releases a roof rack option specifically for the new Land Rover Defender 110. Front Runner’s addition of the Land Rover New...

November 3, 2020

Primus Launches New Drinking Bottle Collection to Fit Fjällräven Kånken Backpack

LOUISVILLE, Colo. (Nov. 3, 2020) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, is excited to announce the launch of its Klunken bottle collection, a series of insulated and non-insulated stainless-steel drinking bottles sized perfectly to fit the side pockets of the Fjällräven...

November 3, 2020

Breakthrough in Layering Technology: finetrack Launches Elemental Layer in North America

Vernon, British Columbia (November 3, 2020) – Zephyr Outdoors, exclusive distributor for finetrack in North America, officially announces that the long-awaited solution to chilly back sweat discomfort has arrived from across the Pacific. Made with finetrack’s innovative water-repellent textile, and worn under a high-performance base layer, the Elemental Layer efficiently...

November 2, 2020

Fischer announces a collaboration with athlete Lynsey Dyer on a six-week health and wellness webinar series, Showing Up Workshops with Lynsey Dyer

AUBURN, NH—Fischer Sports North America announces the Nov. 9, 2020 start date of a six-week workshop with Fischer athlete Lynsey Dyer dubbed the Showing Up Workshops with Lynsey Dyer. The course is geared toward anyone looking to improve both their mental and physical states for the coming year. A weekly...

October 30, 2020

Outdoor Agency Scared of Halloween

October 30, 2020 – Atlanta, GA - Seed Factory, a Georgia-based Creative and PR agency with a focus on outdoor sports, produced a sequel to their 2018 “Working Late” Halloween video. Using their in-house talent, the agency often likes to do side projects that allow them to flex their creative...

October 30, 2020

Grassroots Outdoor Alliance welcomes specialty vendors and independent retailers to join ConnectHub for fall ‘21 buying support

ASHEVILLE, NC (October 30, 2020)-- Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization dedicated to the health and growth of specialty independent retail, is inviting specialty outdoor vendors and independent outdoor retailers to participate in ConnectHub, a free shared-resource platform. Providing an open and accessible platform, Grassroots ConnectHub brings together retailers...

October 30, 2020

WizWheelz boosts marketing and operations with key hires to match recumbent trike market growth

GRAND RAPIDS, Mich. — In a year of record-setting sales for recumbent trike brands TerraTrike, GreenSpeed and KMX, parent company WizWheelz, Inc., has bolstered its team, bringing on additional talent in operations and marketing. Chad Mahakian – a stand-up comedian in his free time – joins WizWheelz with a strong...

October 30, 2020

Meeting Their Match: BRANWYN Performance Innerwear Partners with Darby Communications

Portland, OR – Oct. 30, 2020 – BRANWYN, the groundbreaking sustainable performance inner wear brand made by women for women, is thrilled to announce its partnership with Darby Communications, a boutique PR & digital marketing agency out of Asheville, NC. As BRANWYN’s PR agency of record, Darby Communications will elevate...

October 29, 2020

International Parkour Federation (IPF) 2020 Announces Asia Parkour Cup

New York, USA. International Parkour Federation (IPF), the world governing body for the sport of Parkour is proud to announce its first-ever IPF ASIA PARKOUR CUP. In keeping with Covid safety guidelines, the event is being held virtually. Thirty-five top male and female athletes from thirteen IPF member countries representing...