PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 30, 2020
Meeting Their Match: BRANWYN Performance Innerwear Partners with Darby Communications
Portland, OR – Oct. 30, 2020 – BRANWYN, the groundbreaking sustainable performance inner wear brand made by women for women, is thrilled to announce its partnership with Darby Communications, a boutique PR & digital marketing agency out of Asheville, NC. As BRANWYN’s PR agency of record, Darby Communications will elevate...
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October 29, 2020
International Parkour Federation (IPF) 2020 Announces Asia Parkour Cup
New York, USA. International Parkour Federation (IPF), the world governing body for the sport of Parkour is proud to announce its first-ever IPF ASIA PARKOUR CUP. In keeping with Covid safety guidelines, the event is being held virtually. Thirty-five top male and female athletes from thirteen IPF member countries representing...
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October 29, 2020
Coalition Snow Partners with Brooklyn Bell for Rafiki Powder Ski Graphic Design
(Reno, NV — October 29, 2020) Women-owned and operated, Coalition Snow is proud to announce a paid partnership with graphic designer, illustrative artist and athlete Brooklyn Bell on their Made in the USA Rafiki Powder Ski. “Brooklyn has a unique style that people love, including all of us at Coalition...
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October 28, 2020
Electrolit Donates Nearly One Million Dollars in Hydration Beverages to Support COVID-19 Frontlines
CERRITOS, Calif. (October 28, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has donated over $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second massive contribution to frontliners...
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October 28, 2020
Diamondback Partners with Rach McBride to Provide Women’s Gravel Scholarship
KENT, Wash., (Oct. 28, 2020) — Diamondback, a leader in the gravel cycling space, has partnered with athlete Rach McBride to facilitate and launch the Women’s Gravel Scholarship for one deserving rider. The partnership is intended to encourage more female and non-binary participation in the rapidly growing sport, and to...
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October 28, 2020
Chrome Industries Launches new Storm Salute Commute Jacket
Chrome’s Storm Salute jacket is fully seam-taped and waterproof. Working hard to keep you dry, the Storm Salute Commute is constructed with 2.5 layer waterproof breathable stretch poly and includes upper back yoke ventilation. The stretch poly keeps you comfortable and the adjustable Storm Hood fits your helmet without slipping...
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October 28, 2020
TransRockies Gravel Royale Pairs with Felt Bicycles as Presenting Sponsor
Panorama, B.C. (Oct. 28, 2020) — TransRockies Race Series, a global leader in adventure stage races, today announces Felt Bicycles as presenting sponsor of TransRockies Gravel Royale. Together, they are eager to continue to build upon the momentum of gravel cycling with this new and highly anticipated stage race taking...
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October 28, 2020
Whitewater Technology launches its debut paddle range featuring high performance paddles made with recycled carbon fiber & 5 year warranty
Today Whitewater Technology, a new entrant to the high performance paddlesports market launches its first 100% made-in-USA, recycled carbon fiber paddle range with an exclusive pre-sale on www.whitewater-technology.com. The range which features paddles for all disciplines had been designed by leading advanced materials engineer and whitewater kayaker Ollie Wainwright. Using...
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October 28, 2020
Deuter Partners with Arrive Outdoors to Deliver Affordable Gear Rentals
LONGMONT, Colo. (Oct. 28, 2020) — Deuter, the global leader in technical backpacks, announces an exclusive partnership with Arrive Outdoors, the popular outdoor gear rental and experience company. As Deuter's exclusive vendor for rental, consumers can now rent Deuter backpacks from Arrive Outdoors rental platform to use for any adventure,...
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October 28, 2020
Purist Announces Award-Winning New Insulated Scope Top – On Sale Now
Morgan Hill, CA - Innovative stainless steel bottle company, Purist, announced today that its new Scope top is on sale now, marking a continuation of the company’s focus on sleek design and functional performance that has already garnered national attention and acclaim. The new insulated Scope top is the ultimate...