PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 18, 2020
Hydro Flask Sponsors USA Surfing
Bend, OR (September 18, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce a multi-year sponsorship with USA Surfing. The brand has signed on as the official reusable water bottle, drinkware and cooler...
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September 18, 2020
State Bicycle Co Introduces Sustainable Clothing Built From Post-Consumer Recycled Fabric
As riders, we must ensure that we are taking care of our outside playground and preserving it for future generations. That is why State Bicycle Co. uses recycled/recyclable materials in this product and packaging. Each jersey and bib set is constructed with REPREVE® recycled polyester - made from 100% post-consumer...
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September 18, 2020
USA Cycling Names 2020 UCI Mountain Bike World Championship Teams
COLORADO SPRINGS, Colo. – USA Cycling announced on Thursday the athletes who will represent the United States in the Cross-Country and Downhill Mountain Bike races at the 2020 UCI Mountain Bike World Championships that will take place in Leogang, Austria on October 7-11, 2020. With the postponement of both Mountain...
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September 18, 2020
WNDR Alpine Picks Up Awards For Vital 100 and Intention 110 Ski Lines
Salt Lake City, Utah (September 2020) - WNDR®️Alpine, the celebrated brand that introduced biotechnology into the winter sports industry last year, has picked up a trio of prestigious awards for its two revolutionary ski lines, the Vital 100 and the Intention 110. Freeskier Magazine has honored WNDR Alpine’s Vital 100 with...
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September 18, 2020
Can’d Aid and Employees from Medtronics Boulder Campus Partner for Socially Distanced Employee Skateboard Build, Giving Back to Local Students & Kids in Foster Care
(Longmont, CO September 18th) — Can’d Aid, a Colorado-based nonprofit focused on people powered do-goodery, and employees from Medtronic’s Boulder campus, have partnered to thoughtfully host a skateboard build for local students and foster care children, while continuing safety measures and social distancing during COVID-19. Skateboard builds will take place...
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September 17, 2020
Virtual Outdoor Economy Conference to Tackle ‘The Future of the Outdoors’
Asheville, NC – The Outdoor Economy Conference, the nation’s premier event for those looking to grow the outdoor industry in their own regions, is thrilled to return for its third year, this time with an all-new virtual format. Split into five creatively crafted half- virtual workshops, the 2020 Outdoor Economy...
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September 17, 2020
New Salomon TV Film Tells Rich Story of American Culture Through Rickey Gates’s Cross-Country Run
OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online and at select live events in September, TransAmericana documents Gates on his 3,700-mile journey from South...
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September 17, 2020
Colorado’s First Backcountry Ski Area, Bluebird Backcountry to offer Covid Safe Experience
(KREMMLING, CO - Sept. 17, 2020) - Coming off a test season that proved the world is ready for a ski area without chairlifts, Bluebird Backcountry announced today that it will open for a full ski season this year with more terrain, more classes, more services, and more snow. To...
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September 17, 2020
Rab Khroma Kinetic Jacket Grabs Award From Backcountry Magazine
Louisville, CO (September 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, added another accolade today as Backcountry Magazine honored the company’s Khroma Kinetic Jacket with an Editor’s Choice award ahead of the 2020-21 winter season. With its 'soft'...
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September 17, 2020
Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration
ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration from Honey Stinger’s extensive lineup of delicious nutrition products featuring honey, the cobranded Merrell Agility...
