PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 8, 2020
Addaday Welcomes Four-Time Obstacle Racing World Champion Amelia Boone To Its Roster of Elite Athletes
SANTA MONICA, Calif., September 8, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today its partnership with ultrarunner, four-time Obstacle Racing World Champion and full-time lawyer Amelia Boone. The new partnership unites Addaday’s award-winning technology with someone who understands what it means to truly live...
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September 8, 2020
In Its 27th Year, Wilderness Risk Management Conference Introduces Inaugural Online Event, October 19 – 23, 2020
Lander, Wyo—September 8, 2020—NOLS (National Outdoor Leadership School), in partnership with Outward Bound and the Student Conservation Association (SCA), announced that the 27th annual Wilderness Risk Management Conference (WRMC) will pivot to an online offering. This industry-leading event is scheduled for October 19 to 23, 2020, and registration is available...
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September 4, 2020
Bad to the Bone Sports Launches Second Monte Vino Races in the Series at Heards Mountain, a Limited-Entry Race Series, in Response to the COVID-19 Pandemic.
Charlottesville, VA –September 3, 2020 - The Monte Vino Races, presented by Bad to the Bone Sports, are intimate events with limited entries. In this new environment, the Monte Vino Races strive to bring together the running community in a safer, small crowd setting. With the Monte Vino Races, Bad...
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September 3, 2020
Cultivating Change: Pacific Quest Teaches Sustainable Life Skills Through Hands-On Horticultural Therapy on the Big Island
Hilo, HI, Sep 3, 2020 – Practicing an integrated approach to whole-person wellness, Pacific Quest teaches sustainable life skills to adolescents and young adults dealing with anxiety, depression, isolation, and other social and behavioral challenges. The program’s success is rooted in their unique, multifaceted approach. In addition to having an integrated...
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September 3, 2020
KÖE Organic Kombucha Brings Fruit-Forward Flavor to All SoCal 7-Elevens
LOS ANGELES – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can – will be available at all 7-Eleven stores in Southern California this September. KÖE, which is based in Los Angeles, will introduce their popular Lemon Lime, Strawberry Lemonade, and Mango flavors at 1,300+ locations. “We’re so...
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September 3, 2020
34 Members of The Bike Cooperative Donate More Than $13,000 to Support Youth Bicycling
BOULDER, CO (September 3, 2020) — Through a partnership with PeopleForBikes, member businesses of The Bike Cooperative have donated more than $13,000 that will enable youth from across the U.S. to attend the 2021 Youth Bike Summit. These funds will provide mini-grants for nonprofit community cycling organizations identified by PeopleForBikes...
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September 3, 2020
Salomon Introduces its First Recyclable Performance Running Shoe, Index.01
ANNECY, France (Sept. 3, 2020) — Salomon, the global leader in trail running and winter sports equipment, unveils the Index.01, a ready-to-recycle performance road running shoe. The shoe is the result of three years of research and development at Salomon’s Annecy Design Center in the French Alps, developed to reduce...
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September 3, 2020
Lars Bottelier joins the deboer Wetsuits Team
deboer wetsuits is very excited to announce a partnership with Lars Bottelier. Bottelier is an elite long distance open water swimmer with an aim of qualifying for the 10k Open Water Swim at the 2024 Olympics in Paris, France. Bottelier came to open water swimming when his water polo team...
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September 3, 2020
57Hours Partners with First Descents to Encourage Continued Outdoor Adventure Among FD Alumni
New York, NY (September 3, 2020) — 57Hours is thrilled to announce a new partnership with First Descents to facilitate discounted access to guided adventures to all First Descents community members. 57Hours, the platform that connects individuals with certified guides for outdoor adventures, strives to provide a service that makes...
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September 2, 2020
Fenix’s Launches Two New Everyday Carry Flashlights: The E12 V2.0 AA Flashlight and the E28R Rechargeable Flashlight
Fenix Lighting is pleased to announce the launch of two new flashlights: The E12 V2.0 and the E28R. While each light is powered in different ways, both are designed to be everyday carry flashlights with bright LED outputs. With incredibly user-friendly and convenient features like long runtimes, portable sizes, tough...