PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 6, 2020
Grassroots Outdoor Alliance confirms event dates for fall Connect buying show through 2024
KANSAS CITY, MISSOURI (October 6, 2020)-- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, has confirmed fall show dates for their Connect buying show through 2024. Upcoming fall shows for Grassroots Connect will be held in the Kansas City Convention Center, with...
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October 6, 2020
Taiga Coolers Unveils First Sustainably-Built, Hard-Sided Cooler
MESQUITE, Texas (Oct. 6, 2020)- Taiga Coolers, the American-made, veteran-owned brand known for crafting customizable, high-performance coolers, is proud to officially announce the launch of its sustainably-built cooler, the Taiga Terra. Developed with a plant-based polymer, the Taiga Terra cooler is the first of its kind on the market, and...
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October 6, 2020
We Are Change Makers Announces 2020 Virtual One-Day Summit, Benefiting Kenyan Social Enterprise Zawadisha
(GLOBAL/VIRTUAL — October 6, 2020) Bringing together a passionate community of visionaries, We Are Change Makers (WACM), announces its seventh summit, held on October 23rd, exploring everything from mindfulness and thought leadership to race to gender to truth and reconciliation — with leading-edge conversations from global thought leaders who will...
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October 6, 2020
Liv Cycling Introduces Intrigue X E+ Trail E-Bike Series
NEWBURY PARK, Calif. (Oct. 6, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the Intrigue X E+, its first trail E-bike with 29-inch wheels. The Intrigue X E+ also features suspension tuned specifically for women by women, flip chip adjustable frame geometry, and...
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October 6, 2020
Yakima Releases Innovative OnRamp Bike Rack
LAKE OSWEGO, Ore., October 6, 2020– The transportation of Electronic Bicycles, or “E-Bikes” just became a whole lot easier. Yakima is proud to introduce the OnRamp, an incredibly convenient way to load and transport heavier than average bikes, such as E-bikes. With an included bike ramp and fully adjustable cradles...
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October 5, 2020
ICON Health & Fitness Announces $200 Million Growth Investment Led By L Catterton
LOGAN, Utah--(October 5, 2020) - ICON Health & Fitness (“ICON”), the world leader in innovation, design and distribution of connected fitness equipment and software, today announced a $200 million growth investment led by L Catterton, the largest and most global consumer-focused private equity firm, and is joined by existing investor Pamplona Capital...
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October 5, 2020
NOCCO BCAA Beverage Brand Announces Partnership With Classic Distributing and Beverage Group Inc.
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has partnered with Classic Distributing and Beverage Group Inc. to expand their Southern California footprint due to swelling consumer demand. With Classic Distributing, NOCCO’s flavors will become more widely available to regional consumers...
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October 5, 2020
GoSun Launches Flatware: Utensils That Fit In Your Wallet, Not The Ocean
October 5, 2020 (Cincinnati, OH) - Green Energy Company GoSun - known for their ingenious solar ovens and appliances - introduce their latest innovation: Flatware. The size and shape of a credit card, Flatware - a pop out travel utensil set - aims to target single-use plastic head on by...
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October 5, 2020
SPOT Introduces the New SPOT Gen4 Jeep® Special Edition Satellite Messenger
Covington, LA (October 5, 2020) – SPOT LLC, a wholly-owned subsidiary of Globalstar, Inc. (NYSE American: GSAT) and leader in satellite messaging and emergency notification technologies, today announced the launch of the SPOT Gen4 Jeep Special Edition Satellite GPS Messenger™. This product launch is the latest addition to the SPOT...
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October 5, 2020
James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised
Fayston, Vt. (Oct. 5, 2020)— Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and raising a total of $121,327, surpassing their initial goal...