August 25, 2020

New Poll Reveals Political Power of Growing Outdoor Voting Bloc

BEND, Ore. (August 25, 2020) – A new poll conducted by The Conservation Alliance, a coalition of companies committed to protecting wild places, reveals the political potential of a growing outdoor voting bloc that is primed to mobilize around conservation issues in the November elections. Outdoor and sister-industry employees, and...

August 25, 2020

Black Diamond Expands Retail Footprint to Park City

SALT LAKE CITY, August 25, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, announces plans to expand its retail footprint to Park City. In celebration of the grand opening of its Park City location, Black Diamond will host a series of in-store activations...

August 25, 2020

Registration Open for ATRA’s Virtual 25 Year Celebration

Colorado Springs, CO - The American Trail Running Association’s (ATRA) 25th Anniversary Challenge registration opens today. Registration packages range from $25 to $175 and can be accessed on the FitRankings platform here. This three-tiered event kicks off with the first installment on September 1, and will continue through the end of the...

August 25, 2020

Sustainable Outdoor Brand Houdini Announces Partnership with Johnny’s Selected Seeds

STOCKHOLM, Sweden - The Swedish outdoor apparel brand Houdini Sportswear is collaborating with Johnny’s Selected Seeds in a joint effort to playfully educate their customers on sustainability and circularity. Every order placed on Houdini’s webshop in the month of August will be accompanied by a packet of Johnny’s Seeds, allowing...

August 24, 2020

Meet Fenix’s Newest Tactical Flashlight: The TK11 TAC

Fenix® is proud to introduce its latest high-powered tactical flashlight. This purely tactical light was built with a number of high-performance features that can be used in any setting from police work to security. Built with an ultra-bright 1600 lumen throw that can reach incredible distances, the TK11 TAC outshines...

August 24, 2020

JAM Collective to Host a JAM Sessions Discussion on Enhancing the Modern Day Road Trip with Bill Werlin of HearHere

San Francisco, Calif. – August 24, 2020 – JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships is thrilled to announce its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: Listen to the Landscape: Enhancing the Modern Day Road Trip...

August 24, 2020

IPF and World OCR Agree to Historic Partnership

Lausanne, Switzerland (August 24, 2020): The International Parkour Federation (IPF) and World OCR announced today that they have agreed to a single, collaborative governance framework to further the development and growth of Obstacle Sports worldwide. A Memorandum of Understanding (MOU) was signed by both parties citing key priorities and steps...

August 21, 2020

TAXA Outdoors Introduces New Models for 2021

HOUSTON, TX (August 21, 2020) — TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, expands its collection with updates and renovations to its Mantis and Cricket habitats for 2021. In conjunction with the 2021 launch, TAXA will debut 360-degree virtual tours of the new models...

August 20, 2020

US Trail Running Conference announces reward program for Race Directors

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced an innovative reward program for race directors that will grow participation for the industry-leading event. Race Directors who join the reward program can earn free registration places for either in-person or virtual access to...

August 20, 2020

Roadrunner Holdings LLC Strengthens Investment Leadership with Mac Tillman as New CEO

SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator Mac Tillman has joined as the company’s new CEO. Tillman will help guide the company...