May 12, 2020

CAKE and Polestar Announce Expanded Brand Partnership

(Stockholm, Sweden – May 12, 2020)– CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded brand partnership to showcase CAKE’s electric motorcycles into Polestar’s showrooms in Europe, to start. The two...

May 11, 2020

Kris McDivitt Tompkins and Timmy O’Neill to Speak at The Conservation Alliance (at Home) Breakfast

Bend, Ore., May 11, 2020– Climber and comedian Timmy O’Neill will interview conservationist Kris McDivitt Tompkins during the first ever Conservation Alliance (at Home) Breakfast taking place on May 21 at 10:00 a.m. PST. This Conservation Alliance event will be live-streamed and available to all registered attendees. Tompkins and O’Neill...

May 11, 2020

Royal Robbins Announces Key New Sales and Marketing Hires

SAN FRANCISCO, Calif. (May 11, 2020)– Royal Robbins announces two executive leadership team hires, effective immediately. Tom Janettas joins Royal Robbins as the new Director of Sales and Anne Soderstrom has been hired as Director of Marketing. “As we continue to face uncertainty in the world, I’m confident that our new...

May 6, 2020

Kitsbow Announces Addition of Andrew Chmar to Board of Directors

Old Fort, N.C. (May 6, 2020) — Kitsbow, maker of premium cycling clothing, and most recently PPE to equip medical workers and first responders fighting the COVID-19 pandemic, today announces that Andrew Chmar has joined Kitsbow’s Board of Directors. An expert logician having served in the U.S. Army for more than...

May 6, 2020

Salomon Launches Beauty Box Instagram Contest

OGDEN, Utah (May 6, 2020)— Salomon announces the launch of the Beauty Box campaign, an Instagram contest for active women, as the latest step in the brand’s ongoing initiative to support the growing community of women in the outdoors. To participate, women are encouraged to post an outdoor-themed photo or...

May 6, 2020

Origin Announces Instagram Live Series with Katie Burrell

WHISTLER, B.C. — Award-winning outdoor marketing agency Origin today announced the launch of an Instagram Live series in collaboration with outdoor industry humorist and hellraiser Katie Burrell. The series, titled Are You OK?, features Katie in candid conversation with a motley crew of people whose love for the outdoors is...

May 5, 2020

Dakine Launches Signature Women’s Bike Apparel Collection with Professional Mountain Biker Casey Brown

LOS ANGELES (May 5, 2020) – Dakine introduces the Casey Brown Collection, a two-piece bike apparel and accessory line for female riders. The collection was designed in collaboration with professional mountain biker and Dakine athlete, Casey Brown. The line includes a long-sleeve bike jersey and lightweight, moisture-wicking bike gloves built...

May 5, 2020

Hutchinson Tires Releases New Gravel Tire: The Touareg

MONTARGIS, FRANCE, May 5th, 2020 — Hutchinson Tires (manufacturing bicycle tires since 1890) is proud to release The Touareg - the latest addition to their gravel/cyclocross range. Whether you're racing or planning an epic adventure, Hutchinson’s goal was to develop a gravel tire with maximum versatility. Merging the best of...

May 4, 2020

PhytoLyte™: A Premium ‘Brain Boosting’ Hydration Workhorse

Scottsdale, Arizona-( May 4, 2020) – MOXiLIFE™ Nutrition introduces a recently discovered ‘brain boosting’ bonus to PhytoLyte™  Watermelon Cucumber drink for both male and female Ironman triathletes and more specifically for expecting female athletes. The research shows the nutrient; choline, not only enhances and optimizes cellular hydration, it is also...

May 4, 2020

Morrison Outdoors Launches Big Mo Sleeping Bags, Trade-In Partnership with Re-Routed Co-Op and Hike it Baby

ALBUQUERQUE, New Mexico (May 4, 2020) -- Morrison Outdoors, makers of the award-winning Little Mo Baby Sleeping Bags for infants age 6-24 months, have officially launched their first expansion outside the world of babies: a line of larger, more versatile sleeping bags for kids age 2-4 years old called the...