PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 22, 2020
Robust Success: VSSL JAVA Surpasses Kickstarter Goal by 1,500 Percent
ABBOTSFORD, British Columbia – September 22, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, last week ended a successful Kickstarter campaign for the JAVA – surpassing the brand’s $25,000 CAD goal by 1,500 percent. The JAVA - a premium, ultra-durable, portable hand coffee grinder – was the...
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September 21, 2020
Filson and Backcountry Hunters and Anglers Collaborate to Support Public Lands
SEATTLE, Wash. (Sept. 21, 2020) – Filson and Backcountry Hunters & Anglers (BHA) today announced a limited-edition collection of co-branded products in celebration of National Public Lands Day, the nation’s largest, single-day volunteer event for public lands taking place Sept. 26, 2020. The collaboration supports BHA’s mission to ensure North...
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September 21, 2020
California-Based Hudski Enters the Bike Market with Innovative and Versatile Sport-Utility Shredder
Sausalito, CA – September 21, 2020– Hudski, a new bike brand based in Northern California, is thrilled to announce the official launch of its lightweight and rigid frame and fork design with three unique build options. The Hudski Doggler is designed to maximize the versatility and stoke of a rigid...
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September 21, 2020
Dynafit Snags Awards For Beast 108 Skis, Women’s TLT Light Insulator Jacket
BOULDER, CO (September 2020) - Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2020-21 winter season celebrating a pair of awards from Backcountry Magazine for the company’s acclaimed Beast 108 ski line and it’s Women’s TLT Light Insulator Jacket. Backcountry Magazine bestowed an Editor’s...
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September 18, 2020
Endura Launches Improved MT500 Waterproof Range: A Force For Good
Endura introduces the fourth generation of The MT500– Undisputed King of Mountain Jackets, along with the rest of the committed, feature-packed and majorly breathable MT500 line. This much-loved bombproof kit has been redesigned in conjunction with MTB royalty– Rachel, Gee, and Dan Atherton. Also setting this latest MT500 iteration apart...
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September 18, 2020
Hydro Flask Sponsors USA Surfing
Bend, OR (September 18, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce a multi-year sponsorship with USA Surfing. The brand has signed on as the official reusable water bottle, drinkware and cooler...
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September 18, 2020
State Bicycle Co Introduces Sustainable Clothing Built From Post-Consumer Recycled Fabric
As riders, we must ensure that we are taking care of our outside playground and preserving it for future generations. That is why State Bicycle Co. uses recycled/recyclable materials in this product and packaging. Each jersey and bib set is constructed with REPREVE® recycled polyester - made from 100% post-consumer...
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September 18, 2020
USA Cycling Names 2020 UCI Mountain Bike World Championship Teams
COLORADO SPRINGS, Colo. – USA Cycling announced on Thursday the athletes who will represent the United States in the Cross-Country and Downhill Mountain Bike races at the 2020 UCI Mountain Bike World Championships that will take place in Leogang, Austria on October 7-11, 2020. With the postponement of both Mountain...
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September 18, 2020
WNDR Alpine Picks Up Awards For Vital 100 and Intention 110 Ski Lines
Salt Lake City, Utah (September 2020) - WNDR®️Alpine, the celebrated brand that introduced biotechnology into the winter sports industry last year, has picked up a trio of prestigious awards for its two revolutionary ski lines, the Vital 100 and the Intention 110. Freeskier Magazine has honored WNDR Alpine’s Vital 100 with...
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September 18, 2020
Can’d Aid and Employees from Medtronics Boulder Campus Partner for Socially Distanced Employee Skateboard Build, Giving Back to Local Students & Kids in Foster Care
(Longmont, CO September 18th) — Can’d Aid, a Colorado-based nonprofit focused on people powered do-goodery, and employees from Medtronic’s Boulder campus, have partnered to thoughtfully host a skateboard build for local students and foster care children, while continuing safety measures and social distancing during COVID-19. Skateboard builds will take place...
