September 17, 2020

Virtual Outdoor Economy Conference to Tackle ‘The Future of the Outdoors’

Asheville, NC – The Outdoor Economy Conference, the nation’s premier event for those looking to grow the outdoor industry in their own regions, is thrilled to return for its third year, this time with an all-new virtual format. Split into five creatively crafted half- virtual workshops, the 2020 Outdoor Economy...

September 17, 2020

New Salomon TV Film Tells Rich Story of American Culture Through Rickey Gates’s Cross-Country Run

OGDEN, Utah (Sept. 17, 2020) – Today, Salomon announces the release of TransAmericana, a feature-length film that follows ultrarunner Rickey Gates on his 2017 journey to run across the Continental United States. Available online and at select live events in September, TransAmericana documents Gates on his 3,700-mile journey from South...

September 17, 2020

Colorado’s First Backcountry Ski Area, Bluebird Backcountry to offer Covid Safe Experience

(KREMMLING, CO - Sept. 17, 2020) - Coming off a test season that proved the world is ready for a ski area without chairlifts, Bluebird Backcountry announced today that it will open for a full ski season this year with more terrain, more classes, more services, and more snow. To...

September 17, 2020

Rab Khroma Kinetic Jacket Grabs Award From Backcountry Magazine

Louisville, CO (September 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, added another accolade today as Backcountry Magazine honored the company’s Khroma Kinetic Jacket with an Editor’s Choice award ahead of the 2020-21 winter season. With its 'soft'...

September 17, 2020

Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration

ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) —Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration from Honey Stinger’s extensive lineup of delicious nutrition products featuring honey, the cobranded Merrell Agility...

September 17, 2020

Shock Doctor to Donate 100% of Profits From Black Lives Matter Lip Guards to United Negro College Fund

FOUNTAIN VALLEY, Calif., September 17, 2020 — Shock Doctor, the #1 Mouthguard in the World, has released three new football lip guard designs that feature “Black Lives Matter” — 100% of profits from sales will be donated to the United Negro College Fund (UNCF). The UNCF has an illustrious history...

September 17, 2020

Idea Ranch Promotes Thomas to CFO

TULSA, Okla. — Idea Ranch, a full service advertising, marketing and insights firm with offices in Tulsa and Wichita, announced today the promotion of Dave Thomas to Chief Financial Officer. “Dave and I have literally grown up together in this business,” said Paul Brothers, Chief Executive Officer. “It is such...

September 16, 2020

Snowsports Industries America Releases New, Insightful Report on the Impacts of COVID-19 on Winter Consumers

Park City, Utah (September 16, 2020) – Snowsports Industries America (SIA) releases their first of two consumer insights report this season “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.” The second report is planned for February 2021. Aimed at delivering actionable consumer information to the winter outdoor community, SIA surveyed...

September 16, 2020

Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition

BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to become new members of the PeopleForBikes Coalition, an industry-wide trade group of more than 270 bicycle brands and suppliers united in improving bicycling across the U.S. Santa Cruz CEO Joe Graney will join the...

September 16, 2020

Dogfish Head Brews “Re-Gen-Ale”: The First Traceably Sourced Beer to Address Climate Change Through Agriculture using Indigo Carbon

Rehoboth, Del., Wednesday, September 16, 2020 – Dogfish Head Craft Brewery joins forces with Indigo Agriculture to brew Re-Gen-Ale, the first traceably sourced beer to address climate change through agriculture using Indigo Carbon, a program that provides growers with a financial incentive to store carbon in their soils. Releasing on...