PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 18, 2020
KINeSYS Sunscreen responds to COVID-19 restrictions with a new educational video series
Vancouver, Canada (18th August 2020) - Ordinarily, KINeSYS Sunscreen would be connecting with buyers and retail partners at events across North America. With COVID-19 restrictions in place, these events have been cancelled, motivating KINeSYS to create a series of educational videos. KINeSYS Sunscreen is sold in specialty retail stores, primarily...
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August 18, 2020
Liv Cycling Unveils All-New Tempt Mountain Bike Series
NEWBURY PARK, Calif. (Aug. 18, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the new Tempt series today built for women seeking the perfect bike for their first off-road adventure. Available in either 29-inch or 27.5-inch wheel sizes, the new Tempt series is the...
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August 18, 2020
REDARC Electronics Partners with Idea Ranch
TULSA, OK., August 14, 2020 – Idea Ranch announces North American agency partnership with Australia-based REDARC Electronics. REDARC has over 40 years’ experience developing a range of electronics for on and off-road adventures such as voltage converters and inverters, 12V-to-12V battery chargers, power management systems and brake controllers. “We’ve long...
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August 18, 2020
Coffee at its Peak: All-New VSSL Java Brings an Elevated Coffee Experience to the Outdoors
ABBOTSFORD, British Columbia – August 18, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, today introduced the VSSL JAVA – a premium, ultra-durable, portable hand coffee grinder, backed by a lifetime warranty. The JAVA was designed with caffeine-fueled adventure enthusiasts in mind, with high-end construction and first-class...
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August 17, 2020
Royal Robbins Launches Hemp Sock Collection; Debuts New Website
SAN FRANCISCO, Calif. (August 17, 2020) — Royal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved functionality and navigation, the new website offers a refreshed, more seamless shopping experience for Royal...
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August 13, 2020
Flylow Gear welcomes Stoneface Sales as New England rep team
Tahoe, Calif., August 13, 2020-- Flylow Gear (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, has hired Stoneface Sales to represent the brand in the six states of New England. Drawing on a 21-year history of brand representation in snowsports and the outdoor industry, Stoneface Sales (www.stonefacesales.com)...
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August 13, 2020
goodr Releases New Mach G Line of Aviator Sunglasses
Los Angeles, California - goodr stepped into the danger zone today by releasing the new Mach Gs line of sunglasses. These aviator frames - a first for the brand - have long been requested by followers and loose cannon pilots buzzing the company headquarters in Inglewood, CA. The seven stylish...
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August 13, 2020
Can’d Aid Continues the Crush it Crusade, Focusing On New Recycling Programs, As Well As Nationwide Education On the Recycling Benefits of Aluminum
Longmont, CO (8/13/2020) — Can’d Aid, a Colorado-based nonprofit focused on people powered do-goodery, is building a coalition of Crush it Crusaders who are leading recycling efforts in their communities. Thanks to a long standing partnership with Ball Foundation, Can’d Aid has used their grassroots appeal to educate and help...
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August 12, 2020
IZIP Introduces New Commuting, Cruising and Adventure Bikes for Every Kind of eBike Riding
KENT, Wash. ( August 12, 2020) — With 15 years of experience designing electric bikes , IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on power and efficiency, the new IZIP eBikes use top of the line components including BOSCH...
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August 12, 2020
Grassroots Outdoor Alliance cancels November 2020 Connect buying show in Kansas City
AUG 12, 2020 – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announces the cancellation of their fall Connect buying show, originally scheduled for Nov. 9-12, 2020. The planned November event would have marked the first Connect show to be held...