September 16, 2020

SylvanSport Expands Sales Channels with Backcountry Partnership

Brevard, NC – September 16, 2020 –SylvanSport, the Brevard, NC-based maker of innovative and award-winning camping gear and trailers, including the GO™ camping trailer, is proud to announce its partnership with Backcountry. Working with the online specialty retailer of premium outdoor gear is part of SylvanSport’s ongoing effort to enhance...

September 16, 2020

Balega Debuts 2020 Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners

DURHAM, N.C. — Balega International, a leading sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its Fall 2020 limited edition Grit and Grace collection. One dollar from every pair of Grit and Grace socks...

September 15, 2020

Verde Brand Communications Launches Second Cohort of the Multi-Channel Marketing Academy

DURANGO, Colo. (September 15, 2020) - Verde Brand Communications, a full-service communications agency serving the specialty active lifestyle markets, opens registration today for the second cohort of its online marketing training, the Multi-Channel Marketing Academy. Specialty brand and business leaders, retailers and entrepreneurs are invited to enroll today through September...

September 15, 2020

IZIP Partners with Cascade Bicycle Club to Provide Resources for Seattle Riders

KENT, Wash. (September 15, 2020) — IZIP, a leader in the eBike space, is excited to partner with Cascade Bicycle Club for fall 2020. Together they have created a number of resources for the wave of new bike commuters since the closing of the West Seattle Bridge. To drive awareness,...

September 15, 2020

Aimed at Increasing Outdoor Participation, Backcountry-Owned Brand Stoic Launches First Camping Collection

PARK CITY, Utah (Sept. 15, 2020) – Today, Backcountry-owned brand Stoic launches its new fall 2020 camp collection with a broad selection of high-value outdoor gear, including tents, sleeping bags, sleeping pads, tables and chairs. Made for those just getting into the outdoors and more seasoned outdoor enthusiasts, the new...

September 15, 2020

Brunton Introduces 2021 Collection

LOUISVILLE, Colo. (Sept. 15, 2020) —Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces updated products for 2021 and the launch of a new customizable compass program that is currently available for brands, retailers and events. “Our goal at Brunton has always been to provide the...

September 15, 2020

Mountain Hardwear Launches F20 Super/DS Stretchdown Collection

Richmond, Calif. (September 15, 2020)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, launched their Fall 2020 Super/DS Stretchdown collection earlier this week. Three new styles were added to the signature line including the climb-inspired Men's and Women's Stretchdown Hybrid Hoody, along with the...

September 15, 2020

PrimaLoft, Inc. and Shanghai Challenge Textile Co., LTD Enter Global Partnership Agreement

LATHAM, N.Y. (September, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is partnering with world class fabric manufacturer, Shanghai Challenge Textile Co., LTD, to exclusively produce PrimaLoft® Performance Fabrics. This partnership will utilize the strengths of each company’s market position to best serve PrimaLoft customers and more effectively...

September 15, 2020

Mammut Joins Forces With Jackson Hole Mountain Resort

(Williston, VT) Sept. 15, 2020 -- Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain Resort (JHMR). Mammut has deep roots in...

September 15, 2020

Liv Cycling Introduces Intrigue Advanced Pro 29

NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned specifically for women by women, 29-inch wheels and flip chip adjustable frame geometry. The Intrigue...