August 3, 2020

Hydro Flask Announces ITC Filing to Combat Counterfeiting

Bend, OR (August 3, 2020) –Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, announces its recent filing with the U.S. International Trade Commission (ITC) to combat widespread unlawful importation of counterfeit Hydro Flask products into the United States....

July 29, 2020

Evolv Donates $50,000 To DEI Organizations From Proceeds of the 2021 Zenist Collab Presale

Orange County, Calif. (July 2020)- Evolv, the southern California modern climbing company rooted in progression and creative self-expression, today announced that it has donated $50,000 to five different DEI organizations focused on diversity in climbing after the wildly successful recent presale of its new Ashima X Brain Dead Zenist shoe....

July 29, 2020

More Bites, More Fun: Honey Stinger Reinvents a Classic with New Mini Waffles

STEAMBOAT SPRINGS, Colo. (July 29, 2020) —Honey Stinger, the honey-powered sports nutrition brand, today introduces Mini Waffles, a bite-sized, snackable version of its best-selling classic Honey and Vanilla Waffles. Easily packable and ready to enjoy in any setting, Mini Waffles are a versatile snack for everyday and every activity alike, from...

July 29, 2020

Brown Folks Fishing Tackles Racism and Inequality in Fishing Industry with New Pledge

LOS ANGELES (July 29, 2020)— Brown Folks Fishing (BFF), an organization committed to building community and expanding access among Black, Indigenous, and People of Color (BIPOC) in fishing and its industry, has launched the Angling for All Pledge. The pledge seeks to dismantle systemic barriers to entry and participation at...

July 29, 2020

Sports Technology Company FORM Announces Immediate Availability of Open Water Features For Smart Swim Goggles

Vancouver, BC, July 29 — FORM, the direct-to-consumer sports technology company behind the FORM Smart Swim Goggles, today announced the launch of a free firmware update which enables swimmers to access open water features by connecting the FORM goggles to their compatible Garmin® smartwatch or Apple Watch. Available immediately, the update gives...

July 28, 2020

With Earliest Detection of the Eastern Equine Encephalitis (EEE) Virus in 20 Years, Experts Recommend Insect Repellent as Key to Protection

LITTLETON, N.H. (July 28, 2020) – The United States saw a resurgence of EEE in 2019, with an uptick in human cases of the deadly virus in the Northeast, Gulf Coast and Upper Midwest. Earlier this month, Massachusetts reported the first EEE-positive mosquitoes–the earliest the virus has been detected in mosquitoes...

July 28, 2020

Teva and Cotopaxi Team Up to Create a Sustainable Collection

(GOLETA, Calif.) July 28, 2020 – Teva®, a division of Deckers Brands (NYSE: DECK), is excited to announce an adventure-ready collaboration with fellow outdoor brand and benefit corporation, Cotopaxi. The Teva x Cotopaxi collection is a celebration of a shared commitment to do better for people and the planet with...

July 28, 2020

National Park Trust Launches Buddy Bison Creative Learning Program to Bring Parks to Title I School Students

Washington, D.C. (July 28, 2020) – With so much still unknown about what education will look like for the 2020/2021 school year, National Park Trust announces the launch of a robust distance-learning initiative based on its renowned Buddy Bison School Program which for more than a decade has provided fully...

July 28, 2020

Liv Cycling Introduces Brava Advanced Pro Series

NEWBURY PARK, Calif. (July 28, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the Brava Advanced Pro series, a performance-focused carbon cyclocross bike. Designed for champion-caliber racing, the Brava Advanced Pro is an agile race bike created to provide exceptional handling and maximize acceleration....

July 22, 2020

U.S. Ski & Snowboard selects Addaday as Official Handheld Recovery Equipment Partner

SANTA MONICA, Calif., July 22, 2020 – Addaday, a world leader in injury prevention and recovery technology, announced today it has been selected as the Official Handheld Recovery Equipment Partner of U.S. Ski & Snowboard, the Olympic National Governing Body (NGB) of skiing and snowboarding. The new multi-year partnership brings...