PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 15, 2020
PrimaLoft, Inc. and Shanghai Challenge Textile Co., LTD Enter Global Partnership Agreement
LATHAM, N.Y. (September, 2020) – PrimaLoft, Inc., the leader in advanced material technology, is partnering with world class fabric manufacturer, Shanghai Challenge Textile Co., LTD, to exclusively produce PrimaLoft® Performance Fabrics. This partnership will utilize the strengths of each company’s market position to best serve PrimaLoft customers and more effectively...
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September 15, 2020
Mammut Joins Forces With Jackson Hole Mountain Resort
(Williston, VT) Sept. 15, 2020 -- Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain Resort (JHMR). Mammut has deep roots in...
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September 15, 2020
Liv Cycling Introduces Intrigue Advanced Pro 29
NEWBURY PARK, Calif. (Sept. 15, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced its new Intrigue Advanced Pro 29 trail bike featuring an Advanced-Grade Composite frame, suspension tuned specifically for women by women, 29-inch wheels and flip chip adjustable frame geometry. The Intrigue...
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September 15, 2020
US Trail Running Conference announces Vic Thasiah as keynote speaker
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced that Vic Thasiah, Executive Director of Runners for Public Lands, will be the keynote speaker at the industry-leading event in October. Runners for Public Lands is building an inclusive community around running, and protecting...
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September 15, 2020
NOLS Welcomes Board Members for New Terms
Lander, Wyo.—Tuesday, September 15, 2020—NOLS names two new members to its Board of Trustees: Tori Murden McClure and Sarah Hiza. Through a rigorous selection process, the new trustees were chosen for their professional achievements, leadership roles around the world, and individual contributions to the school. They will serve two three-year...
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September 15, 2020
Farm to Feet finds success supporting the U.S. Military
Mt. Airy, North Carolina (September 15, 2020) — Farm to Feet, makers of 100% American socks, announced today that it has been awarded a significant order from the Defense Logistics Agency (DLA) for its US merino wool Kodiak and Fayetteville styles. This order is in support of the U.S. Army’s...
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September 15, 2020
National Park Trust and National Park Service Announce 2020 Challenge Cost Share Awards
Washington, D.C. (September 15, 2020) –Today, National Park Trust in partnership with the National Park Service (NPS), announced 19 education and outdoor recreation projects that are funded by the NPS Challenge Cost Share Program and matched by community and nonprofit partners. Each project works to connect local communities to their...
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September 15, 2020
Mizu signs renowned surf photographer Todd Glaser to its Ambassador team
Carlsbad, California, September 15th , 2020. Mizu— producer of reusable stainless steel products for an adventure-rich lifestyle — is excited to welcome surf photographer, waterman, and environmental activist Todd Glaser to the team. As one of the world’s most prolific and well-known surf photographers, Todd was a SURFER Staff Photographer for...
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September 14, 2020
The Pikes Peak APEX Pushes Forward To Raise Funds For The Pikes Peak Outdoor Recreation Alliance Trail Stewardship Fund
Colorado Springs, Colorado—The Pikes Peak APEX presented by RockShox is not only attracting a strong professional field of racers for the 4-day mountain bike challenge on the slopes of Pikes Peak, but it is raising funds to improve the trails in the Pikes Peak region. The first-year event continues to...
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September 14, 2020
OutsidePR Adds Sarah Niklas As Account Manager
SAUSALITO, Calif. – OutsidePR, the outdoor industry’s leading public relations agency, is pleased to announce the hiring of Sarah Niklas as account manager. Sarah joins the team with over eight years of expertise in the public relations and event sector of the outdoor industry, and will lead efforts on strategy...