July 1, 2020

Oberalp Group Adds Two New North American Sales Reps

Boulder, CO (July 2020) - The Oberalp Group, which owns SALEWA, DYNAFIT, POMOCA, WILD COUNTRY, and EVOLV, announced today that it has added two representatives to its staff of regional sales representatives, giving the company a pair of experienced outdoor enthusiasts with strong familiarity with Oberalp’s biggest brands. David Anderson,...

July 1, 2020

FORLOH Launches Technology-Driven ‘Made in America’ Apparel Brand for Hunting, Fishing and Outdoor Markets

WHITEFISH, Mont. (July 1, 2020) — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In addition to unveiling FORLOH.com, the...

July 1, 2020

First Descents Launches Nationwide Virtual ‘Out Living It Relay’ Race

Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living It during the COVID-19 pandemic. The Out Living It Relay is a small group race that...

July 1, 2020

Hyland’s Powered Announces 2020-2021 Ambassador Team

LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United States have been chosen to represent the Hyland’s Powered brand. While Hyland’s Powered is perhaps...

July 1, 2020

PrimaLoft, Inc. and Fiberpartner Announce New Global License Agreement

LATHAM, N.Y. (July 1, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced a new partnership agreement with Fiberpartner, a global supplier of stapled fibers, technical yarns and plastics. This new licensing agreement allows for Fiberpartner to develop the use of Primaloft’s groundbreaking PrimaLoft® Bio™ technology in...

July 1, 2020

AquaTech Collaborates with Hasselblad To Create Underwater Solution for X1D II 50C

HUNTINGTON BEACH, Calif. - July 1, 2020 - AquaTech Imaging Solutions, a global leader in photographic accessories, is proud to announce the release of its new REFLEX Water Housing for the Hasselblad X1D II 50C, a culmination of 20 years of design and field testing by the AquaTech Team. As...

June 30, 2020

Aprch Wellness Beverages Signs Travis Yamada to Brand Ambassador Family

Portland, Ore. (June 30, 2020) - Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, introduces their newest brand ambassador, board shaper Travis Yamada. “We are excited to add Travis to our ambassador family and showcase his passion for creating one-of-a-kind boards in our latest Human Element...

June 30, 2020

Adventure® Medical Launches RapidPure® Water Purifier Products with Over 99.99% Virus Protection and Industry-leading Flow Rates for Safe, Great Tasting Water

LITTLETON, N.H. (June 30, 2020)— Adventure® Medical announces the launch of RapidPure®, its collection of water purification products promising best-in-class flow rates, advanced purification technology with virus protection and lightweight, easy to use designs. Available in five options to fit the needs of any outdoor adventurer, RapidPure® water treatment products...

June 30, 2020

Global Leader in Backpacks, Deuter Redesigns Franchise Products for Day Hikes, Backpacking, Mountain Biking for Summer 2021

LONGMONT, Colo. (June 30, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment—announces the launch of its new collection for Spring 2021, delivering the comfort, durability and function that its products are known for with redesigned, modern aesthetics. The assortment includes a top-down redesign for the popular AC...

June 30, 2020

Pacific Northwest-Based Ombraz Sunglasses Partners with Darby Communications

Bellevue, WA – June 30, 2020 –Ombraz Sunglasses, the mastermind behind the world’s most practical and durable sunnies, is thrilled to announce its partnership with fellow dynamic business Darby Communications. As Ombraz’s PR agency of record, Darby Communications will amplify the brand’s lineup of stylish armless shades, increasing its media...