June 16, 2020

New Gregory Paragon, Maven backpacks earn top awards from Outside, Backpacker, Popular Mechanics magazines

SALT LAKE CITY, Utah (June 16, 2020)– Scoring a trifecta of awards for Spring 2020, the Gregory Paragon and Maven, the newest lightweight category backpacks from Gregory Mountain Products, earned accolades for versatility and functionality from testers with Outside, Backpacker and Popular Mechanics magazines. In April and May, Outside Magazine...

June 16, 2020

KINeSYS Sunscreen rolls out their first-ever Affiliate Program

KINeSYS Performance Sunscreen announces a further program to give back to their loyal community amid the challenges associated with Covid-19; launching their first-ever Affiliate Program for close to 100 “Champions” across Canada, USA and Australia. Over the course of the last few months, with the Covid-19 pandemic, people within the...

June 16, 2020

Liv Cycling Debuts “Liv Committed” Global Brand Campaign

NEWBURY PARK, Calif. (June 16, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv Committed campaign highlights the ways Liv is dedicated to women in all cycling disciplines and...

June 16, 2020

Arkansas Outdoor Apparel Startup LIVSN Gains Momentum with Media, Sales, and Retail

FAYETTEVILLE, Ark. - June 16, 2020 - LIVSN Designs, maker of versatile outdoor apparel designed to last longer, is proud to announce strong customer and media feedback, growing retail traction, and new plans for sustainability and products. LIVSN was founded in 2018 in Fayetteville, Arkansas and graduated with the 2019...

June 15, 2020

Royal Robbins Announces Partnership with Adventure Leader, MT Sobek

SAN FRANCISCO, Calif. (June 15, 2020) – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel. Innovators in...

June 15, 2020

Mammut Joins Forces With The Lady Alliance For The Adventure Safety Tour

(Williston, VT) - Mammut, leading Swiss-born premium outdoors and mountain safety brand, is honored to partner with The Lady Alliance, a community providing opportunities for women to find empowerment through adventure and each other. Mammut, as an outdoor and safety-based brand bringing centuries of expertise in the climb, hike, ski,...

June 15, 2020

Rumpl Launches The NASA Collection

PORTLAND, Ore. (June 15, 2020)– Today, Rumpl, the category leader in technical blankets, announces the launch of an exclusive capsule collection of NASA products. The limited-edition line of insulated blankets and ponchos are available in honor of the 50th anniversary of the safe landing of the Apollo 13 Lunar Module, one...

June 10, 2020

Merrell Names Janice Tennant as Chief Marketing Officer

ROCKFORD, Mich. (June 10, 2020) —  Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Janice Tennant to the position of Chief Marketing Officer, reporting directly to Merrell’s global brand president, Chris Hufnagel, and joining the brand’s Senior Leadership Team. In this key role, Janice will...

June 10, 2020

How Bikeable is Your City? PeopleForBikes Releases Third Annual City Ratings

BOULDER, COLO. (June 10, 2020) — PeopleForBikes has released its third annual ratings of the best cities for bicycling in the U.S. The PeopleForBikes City Ratings program is a data-driven analysis that evaluates more than 550 cities and communities and shows city leaders how they can invest to make bicycling...

June 9, 2020

Nature’s Path Vows to Save The Turtles with SEE Turtles Partnership For World Sea Turtle Day

Richmond, B.C. (June 9, 2020) – Nature’s Path – the leading family-owned organic breakfast and snack food company – is celebrating World Sea Turtle Week on June 8-June 16 2020 – starting with World Oceans Day and culminating on June 16 with World Sea Turtle Day. Nature’s Path multifaceted giveback...