PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 25, 2020
Bigger, faster, more – TerraTrike teams up with Bosch to offer e-trike Boost Kit for nation’s leading trike models
GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models and available to consumers now. The Boost Kit’s Bosch motor provides gentle acceleration up to 20...
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February 25, 2020
Hillsound Equipment’s Award-Winning BTR Stool Available for Purchase
Vancouver, BC (February 25, 2020) - Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to introduce their award-winning BTR stool to the market. The BTR stool, which stands for “Better Than a Rock '' is available for purchase in select retailers and will...
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February 25, 2020
Performance Tea is exclusive CBD sponsor for Dave Proctor as he aims to break TransCanadian speed record
Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced that it will be the exclusive CBD sponsor for Dave Proctor as he aims to break the TransCanadian speed record -with a goal of 67 days in support of the Rare Disease...
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February 25, 2020
10th Annual Carolina Cup Gains Key Supporter for 2020 Paddle Races
WRIGHTSVILLE BEACH, NORTH CAROLINA, USA– The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020. Founded 23 years ago in Atlanta, SweetWater Brewing Company is one of the top 15 craft breweries in the...
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February 24, 2020
Hyland’s to Celebrate Community Builders in 2020 Boston Marathon®
LOS ANGELES – February 24, 2020 – As humans, our friendships, families, and other social ties have always been critical to our wellbeing. Because our connection to community has such a huge effect on our health, this year Hyland’s, a century-old leader in products to support a healthy, active lifestyle,...
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February 24, 2020
Honey Stinger Athletes Ready to Sting at U.S. Olympic Marathon Trials
STEAMBOAT SPRINGS, Colo. (Feb. 24, 2020) –Honey Stinger, the sports nutrition brand featuring honey, is proud to support more than 50 athletes as they chase down their Olympic dreams at the U.S. Olympic Marathon Trials in Atlanta this Saturday, Feb. 29. Thirteen men and 43 women from the brand’s extensive Hive...
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February 24, 2020
Kahtoola’s 13th Annual Uphill Event Raises $52,000 for Friends of Camp Colton
Flagstaff, Ariz. (Feb. 24, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce that its 13th annual GORE-TEX Kahtoola Uphill fundraising event raised $52,000 for local Flagstaff-based nonprofit, Friends of Camp Colton. All Uphill event profits directly benefit the camp’s youth environmental education programs including...
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February 24, 2020
Fischer Announces Hire of New National Competition Manager, Rush Hawkins
AUBURN, N.H. -- Fischer Skis is pleased to announce the recent hire of Rush Hawkins who will serve as the company’s national competition manager, as well as UVEX’s sales manager. Hawkins joins Fischer having already spent his career in the ski industry beginning as a promotions director for Volkl and...
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February 24, 2020
Triathlete Announces 2020 Design Awards and WIN THIS BIKE! Contest
Boulder, Colorado, USA — February 24, 2020 —Triathlete, the world’s #1 triathlon resource, has recognized 20 product innovators for excellence in design in its March/April magazine issue. While other sports wait for trends to come to them, triathlon has a long, rich history of living at the cutting edge of...
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February 21, 2020
GORE® Wear Introduces itself to the American Cross-Country Industry at The Birkie
Hayward, Wis. (February 21, 2020) –America’s biggest cross-country ski event, The American Birkebeiner, is underway in Hayward, WI, and GORE® Wear is proud to be present at this iconic event as a sponsor. With a full week of events, “The Birkie” draws an estimated 40,000 skiers and spectators, representing an...