PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 26, 2020
Snowsports Industries America (SIA) Launches Six-Month Inclusion Training For Leaders in Winter Outdoor Industry
Park City, Utah (Aug. 26, 2020) - Snowsports Industries America (SIA) announced today that it will kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be the leaders of the largest winter outdoor organizations in the country. Aimed at uniting the winter...
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August 25, 2020
The JPB Foundation Awards Multi-Year Grant to PeopleForBikes to Support The Better Bike Share Partnership
BOULDER, CO (August 25, 2020) — The PeopleForBikes Foundation is pleased to announce the award of a three-year grant from The JPB Foundation to support the Better Bike Share Partnership (BBSP), a national collaboration focused on improving social and racial equity in shared micromobility systems across the U.S. The City...
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August 25, 2020
COROS Launches Next Generation PACE 2, and Largest Software Enhancement to Date
Tustin, CA, August 25, 2020 – COROS Wearables Inc., makers of premium endurance sports wearables, announced today the first hardware update in the brand’s history with the introduction of the PACE 2 Premium GPS Sport Watch. According to COROS, PACE 2 will debut with several new and expanded features at...
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August 25, 2020
Tread Labs Partners with Press Forward as PR and Communications Agency
WOBURN, Mass. (August 25, 2020) -- Performance insole developer Tread Labs is happy to announce it has entered a partnership with Press Forward PR to further the company’s messaging, communications, and media relations. Tread Labs was founded in 2015 by Mark Paigen, who also founded, and has since sold, Chaco...
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August 25, 2020
Dogfish INN Launches Outdoor Activity Package & Off-Centered Gear Shed
Lewes, Del., Tuesday, August 25, 2020– The Dogfish INN, Dogfish Head Craft Brewery’s canal-side hotel in Lewes, Delaware, brings its, “Welcome to Lewes. Mother Nature, Let’s Do This,” motto to life with two NEW offerings, the Off-Centered Gear Shed and Outdoor Activity Package. Now available to guests, they provide everything beer and...
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August 25, 2020
New Poll Reveals Political Power of Growing Outdoor Voting Bloc
BEND, Ore. (August 25, 2020) – A new poll conducted by The Conservation Alliance, a coalition of companies committed to protecting wild places, reveals the political potential of a growing outdoor voting bloc that is primed to mobilize around conservation issues in the November elections. Outdoor and sister-industry employees, and...
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August 25, 2020
Black Diamond Expands Retail Footprint to Park City
SALT LAKE CITY, August 25, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, announces plans to expand its retail footprint to Park City. In celebration of the grand opening of its Park City location, Black Diamond will host a series of in-store activations...
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August 25, 2020
Registration Open for ATRA’s Virtual 25 Year Celebration
Colorado Springs, CO - The American Trail Running Association’s (ATRA) 25th Anniversary Challenge registration opens today. Registration packages range from $25 to $175 and can be accessed on the FitRankings platform here. This three-tiered event kicks off with the first installment on September 1, and will continue through the end of the...
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August 25, 2020
Sustainable Outdoor Brand Houdini Announces Partnership with Johnny’s Selected Seeds
STOCKHOLM, Sweden - The Swedish outdoor apparel brand Houdini Sportswear is collaborating with Johnny’s Selected Seeds in a joint effort to playfully educate their customers on sustainability and circularity. Every order placed on Houdini’s webshop in the month of August will be accompanied by a packet of Johnny’s Seeds, allowing...
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August 24, 2020
Meet Fenix’s Newest Tactical Flashlight: The TK11 TAC
Fenix® is proud to introduce its latest high-powered tactical flashlight. This purely tactical light was built with a number of high-performance features that can be used in any setting from police work to security. Built with an ultra-bright 1600 lumen throw that can reach incredible distances, the TK11 TAC outshines...