PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 18, 2020
Addaday Introduces Powerful Pocket-Sized Recovery: The BioZoom™ Jr. Percussion Device
SANTA MONICA, Calif., Aug. 18, 2020 – Addaday, a global leader in injury prevention and recovery technology, today introduced the Addaday BioZoom™ Jr., the world’s most compact cordless percussion massager and one of the quietest devices on the market. When used correctly, the pint-sized massager can help decrease both muscle...
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August 18, 2020
BikeFlights.com Hires ECHOS Communications for PR and Marketing Services
Eugene, OR (August 2020) – BikeFlights.com has retained ECHOS Communications as PR and Marketing Agency of Record. Founded in 2009 to help fellow cyclists adventure with their bike, BikeFlights.com has become the premier service provider to those wanting to ship their bikes, wheels and gear around the country or the...
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August 18, 2020
Mammut Pushes BarryHeart 3.4 Firmware Update for Barryvox S and Barryvox
(Williston, VT) August 18, 2020 -- Mammut, leading Swiss-born premium outdoors brand with over a century and a half of experience in mountain safety and outdoors activity, is rolling out new BarryHeart 3.4 Firmware updates for its industry-leading avalanche beacons, the Barryvox and Barryvox S. The Barryvox S and Barryvox...
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August 18, 2020
JAM Collective Hosts Virtual Discussion on Outdoor Healing and Community for Cancer Fighters with the Send It Foundation
San Francisco, Calif. – August 18, 2020– JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: Outdoor Adventure for Cancer Fighters: A Conversation on Healing & Community; a conversation with Katie...
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August 18, 2020
Alice + Whittles Launches Vegan, Recycled Weekend Boot
TORONTO, CANADA (Aug. 18, 2020) — Alice + Whittles, the Toronto-based ethical outdoor footwear brand, has launched the Weekend Boot. Designed for year-round, all-day comfort, the Weekend Boot is 100 percent vegan and free of any virgin plastics. With a versatile design, the boot is at home on the trail...
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August 18, 2020
KINeSYS Sunscreen responds to COVID-19 restrictions with a new educational video series
Vancouver, Canada (18th August 2020) - Ordinarily, KINeSYS Sunscreen would be connecting with buyers and retail partners at events across North America. With COVID-19 restrictions in place, these events have been cancelled, motivating KINeSYS to create a series of educational videos. KINeSYS Sunscreen is sold in specialty retail stores, primarily...
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August 18, 2020
Liv Cycling Unveils All-New Tempt Mountain Bike Series
NEWBURY PARK, Calif. (Aug. 18, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, introduced the new Tempt series today built for women seeking the perfect bike for their first off-road adventure. Available in either 29-inch or 27.5-inch wheel sizes, the new Tempt series is the...
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August 18, 2020
REDARC Electronics Partners with Idea Ranch
TULSA, OK., August 14, 2020 – Idea Ranch announces North American agency partnership with Australia-based REDARC Electronics. REDARC has over 40 years’ experience developing a range of electronics for on and off-road adventures such as voltage converters and inverters, 12V-to-12V battery chargers, power management systems and brake controllers. “We’ve long...
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August 18, 2020
Coffee at its Peak: All-New VSSL Java Brings an Elevated Coffee Experience to the Outdoors
ABBOTSFORD, British Columbia – August 18, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, today introduced the VSSL JAVA – a premium, ultra-durable, portable hand coffee grinder, backed by a lifetime warranty. The JAVA was designed with caffeine-fueled adventure enthusiasts in mind, with high-end construction and first-class...
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August 17, 2020
Royal Robbins Launches Hemp Sock Collection; Debuts New Website
SAN FRANCISCO, Calif. (August 17, 2020) — Royal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved functionality and navigation, the new website offers a refreshed, more seamless shopping experience for Royal...