PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 18, 2020
Coffee at its Peak: All-New VSSL Java Brings an Elevated Coffee Experience to the Outdoors
ABBOTSFORD, British Columbia – August 18, 2020 – VSSL, creator of modern preparedness essentials for the outdoors, today introduced the VSSL JAVA – a premium, ultra-durable, portable hand coffee grinder, backed by a lifetime warranty. The JAVA was designed with caffeine-fueled adventure enthusiasts in mind, with high-end construction and first-class...
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August 17, 2020
Royal Robbins Launches Hemp Sock Collection; Debuts New Website
SAN FRANCISCO, Calif. (August 17, 2020) — Royal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved functionality and navigation, the new website offers a refreshed, more seamless shopping experience for Royal...
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August 13, 2020
Flylow Gear welcomes Stoneface Sales as New England rep team
Tahoe, Calif., August 13, 2020-- Flylow Gear (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, has hired Stoneface Sales to represent the brand in the six states of New England. Drawing on a 21-year history of brand representation in snowsports and the outdoor industry, Stoneface Sales (www.stonefacesales.com)...
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August 13, 2020
goodr Releases New Mach G Line of Aviator Sunglasses
Los Angeles, California - goodr stepped into the danger zone today by releasing the new Mach Gs line of sunglasses. These aviator frames - a first for the brand - have long been requested by followers and loose cannon pilots buzzing the company headquarters in Inglewood, CA. The seven stylish...
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August 13, 2020
Can’d Aid Continues the Crush it Crusade, Focusing On New Recycling Programs, As Well As Nationwide Education On the Recycling Benefits of Aluminum
Longmont, CO (8/13/2020) — Can’d Aid, a Colorado-based nonprofit focused on people powered do-goodery, is building a coalition of Crush it Crusaders who are leading recycling efforts in their communities. Thanks to a long standing partnership with Ball Foundation, Can’d Aid has used their grassroots appeal to educate and help...
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August 12, 2020
IZIP Introduces New Commuting, Cruising and Adventure Bikes for Every Kind of eBike Riding
KENT, Wash. ( August 12, 2020) — With 15 years of experience designing electric bikes , IZIP introduces five new eBikes into its Commuting, Cruising and Adventure collections for Fall 2020. With a focus on power and efficiency, the new IZIP eBikes use top of the line components including BOSCH...
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August 12, 2020
Grassroots Outdoor Alliance cancels November 2020 Connect buying show in Kansas City
AUG 12, 2020 – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announces the cancellation of their fall Connect buying show, originally scheduled for Nov. 9-12, 2020. The planned November event would have marked the first Connect show to be held...
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August 11, 2020
Introducing Dakine x RANGE: A Recycled Capsule Collection for Everyday Use
LOS ANGELES (Aug 11, 2020) – Today, Dakine announces the launch of the Dakine x RANGE Capsule Collection, an assortment of eco-friendly bags designed to complement an on-demand lifestyle. The collection includes a barrel pack, cinch tote and accessories made from post-consumer recycled ripstop polyester and bluesign® approved material. Helping...
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August 11, 2020
Mizu expands product line with new reusable Lunch Box and Cutlery Set
Mizu — producer of reusable stainless steel products for an adventure-rich lifestyle — is excited to announce the release of its all-new Mizu Lunch Box and re-envisioned Cutlery Set, available to ship to retail January 2021. The Mizu Lunch Box dares to reimagine the world of food-on-the-go. Engineered with clean...
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August 11, 2020
Liv Cycling Adds Gravel To Its Lineup With New Devote Series
NEWBURY PARK, Calif. (Aug. 11, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to bike for gravel grinders or any riding adventure, Devote is a fully-loaded, accessory-ready gravel bike...