PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 23, 2020
BUFF® Bolsters Cold Weather Collections in Fall 2020 Line
(Santa Rosa, CA) January 23, 2020 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined by technical and functional enhancements within two of their most popular cold-weather lines — ThermoNet®...
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January 23, 2020
SCARPA unveils cross-category footwear innovation for Fall 20 in ski touring, climbing, trail, mountaineering
BOULDER, Colo. (Jan. 23, 2020) – From ski touring to rock climbing, and trail sports to mountaineering, SCARPA, the leader in high-performance footwear for more than 80 years, will introduce cutting-edge new products across the range of performance mountain sports for Fall 2020. In skiing, after introducing a powerful freeride...
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January 23, 2020
Mons Royale and Ghosts Team Up to Exclusively Outfit Freeride World Tour Riders Craig Murray and Jess Hotter
Lake Wanaka, NEW ZEALAND (January 23, 2020)—Mons Royale, New Zealand-based merino apparel company, announced today the exclusive outfitting of top Freeride World Tour athletes Craig Murray and Jess Hotterand a partnership with Ghosts, a new outerwear brand based around sustainability. The partnership will deliver a full layering system from base layer...
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January 23, 2020
Goldwin Debuting New Line of Premium Ski Apparel at ISPO 2020 in Munich, Germany
(January 23, 2020 - San Francisco) Japanese technical outdoor apparel brand, Goldwin, will exhibit its fall/winter 2020 collection at ISPO Munich 2020, the world’s largest winter sports trade fair. Among the products shown will be standouts from Goldwin’s new line of ski apparel, as well as products from the brand’s Outdoor,...
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January 23, 2020
mountainFLOW Announces Partnerships With Nine Pro Athletes
(BOULDER, CO - January 2020)- mountainFLOW, the innovative Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is has partnered with nine professional athletes from the world of skiing and snowboarding. Two-time World Extreme Skiing Champion Chris Davenport leads the...
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January 23, 2020
Open Sky Wilderness Therapy Celebrates Therapist, Jonathan Mitchell’s 10 Year Anniversary
Durango, Colo., (January 23, 2020) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is proud to celebrate Clinical Therapist for Adolescent Boys, Jonathan “Badger” Mitchell’s 10-year anniversary at Open Sky Wilderness Therapy. For the past decade, Jonathan has...
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January 23, 2020
Osprey Builds on Success of Arcane Everyday Collection with Introduction of Limited-Edition Hemp Styles for Fall 2020
Cortez, CO– January 23, 2020 – Building on the success of the Spring 2020 launch of the Arcane collection of everyday bags, Osprey announces the introduction of limited-edition Arcane styles featuring a hemp blend fabric. With a straight forward feature set and minimalist design aesthetic, the expansion of the Arcane...
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January 23, 2020
Snow Peak Enlists Industry Veteran Jason McGibbon to Lead and Expand Sales Organization
Portland, OR – Jan. 23, 2020 – Snow Peak, the innovative outdoor lifestyle company, kicked off a year of sales team growth by adding Jason McGibbon as Chief Revenue Officer. Starting this month, McGibbon will enhance the leadership team, helping to drive the brand’s expansion in 2020 as it celebrates...
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January 23, 2020
Smartwool Announces International Leadership Changes
Steamboat Springs, Colo. – January 23, 2020 – Today, Smartwool announced it has promoted Corey Stecker to International General Manager and Dariusz Boniecki to Director of Sales and Marketing for Europe, the Middle East and Africa (EMEA). These appointments elevate the brand’s commitment to focusing on key markets and driving...
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January 23, 2020
Ruffwear Partners with Groundswell PR as Agency of Record
BEND, OR (Jan. 23, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around Ruffwear’s trailblazing...