PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 22, 2020
Salomon’s New Stance All-Mountain Ski Collection Delivers Performance, Stability and Versatility
OGDEN, Utah (Jan. 22, 2020) – Salomon unveils the new, all-mountain Stance ski collection, built to provide skiers with an ideal blend of performance, stability and versatility for the 2020/21 season. The Stance ski collection—which includes the Stance 90, Stance 96 and Stance 102 for men, and the Stance 88...
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January 22, 2020
Camber Outdoors Welcomes Five New Board Members
Boulder, Colo. (January 22, 2020) – Camber Outdoors, a national nonprofit supporting workplace inclusion, equity and diversity across the active-outdoors industries, announces the appointment of five new board members: Katie Carlson – Vice President of Human Resources, Brooks Running; Hawi Keflezighi – owner of Hawi Management; Eileen Mulry – Vice...
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January 22, 2020
DYNAFIT hits ISPO Gold with the Blacklight Pro Ski
Mountain endurance brand DYNAFIT scooped two wins at this year’s ISPO Awards, including a Gold Award. The heritage brand, with headquarters in Aschheim near Munich, Germany, secured a Gold Award in the Snowsports/Ski Touring Skis segment - the highest honour in that category - for the Blacklight Pro ski with...
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January 22, 2020
POMOCA To Unveil “Track Your Skins” Initiative at OR Show
(BOULDER, CO - January 2020) - POMOCA, the world’s leading manufacturer of ski touring skins, will unveil its new “Track Your Skins” initiative at the Outdoor Retailer Snow Show in Denver this month, giving customers the opportunity to learn how each skin was made on the path from the factory...
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January 22, 2020
Mystery Ranch Employee Pack Build Auction Launches at SHOT and Outdoor Retailer Trade Shows
Bozeman, Mt. – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, announced today an Employee Pack Build program and online auction to commemorate the brand’s 20th anniversary, highlight their talented employees, and raise funds...
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January 22, 2020
Backcountry Access Celebrates 25 Years, Launches Tracker 4 Avalanche Transceiver
BOULDER, CO – Backcountry Access (BCA) is celebrating its 25th anniversary in business this winter season with a renewed commitment to avalanche education and innovation in the manufacturing of avalanche safety equipment. For the coming ISPO Munich and Outdoor Retailer industry shows, Backcountry Access will launch a new Tracker4 avalanche...
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January 22, 2020
Liv and Giant USA Announce Partnership with Rebecca Rusch
NEWBURY PARK, Calif. (Jan. 22, 2020) — Liv Cycling, the company dedicated to getting more women on bikes, and Giant, the world leader in cycling technology, will partner with endurance sports icon Rebecca Rusch for 2020 and beyond. As part of Liv and Giant’s mission to make cycling more inclusive...
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January 22, 2020
Suffer Better and iKOR Labs Announce Donation to the Do Good Grant Program:
iKOR’s Donation Supports Athletes Pushing Limits and Doing Good Denver, Colo. (January 22, 2020) – iKOR Labs, Boulder-based producers of the worlds best recovery products, utilizing full spectrum hemp oil (aka CBD or cannabidiol) for endurance athletes, and local nonprofit Suffer Better, today announced iKOR’s contribution to the Suffer Better Do Good...
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January 22, 2020
US Trail Running Conference Earns Certification from the Council for Responsible Sport
January 22, 2020, PORTLAND, OR — The US Trail Running Conference has earned official certification of its annual conference by the Council for Responsible Sport (Council). Until now, only competitive sporting events have become certified, making this a first-of-its-kind certification. The Council is an Oregon-based nonprofit that provides independent verification...
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January 21, 2020
POC Wins Series of ISPO Awards for New Technology and Safety
POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and technology from its new 2020/21 snow collection. Starting with an ISPO ‘Gold winner’ award for a brand new and unique Dyneema® based cut-resistant, race base layer, ‘Base Armor’. ISPO ‘Winner’ awards have been received for...