PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 21, 2020
Trust Performance Wins 2020 Design and Innovation Award
(Salt Lake City, UT ) - Trust Performance, innovators in suspension technology, is honored to be among the winners of the 2020 Design & Innovation Award. Announced today, this annual award is a benchmark and seal of approval for the most outstanding products within the cycling industry. Trust Performance has...
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January 21, 2020
Welcome to the leisure class: TerraTrike Maverick pushes the envelope of performance and value for aspiring trikers
GRAND RAPIDS, Mich. — TerraTrike, a leader in comfort cycling, is rolling out a new front-line trike for Spring 2020, the Maverick, a customizable and upgradeable point of entry to the fun and carefree world of leisure triking. As recumbent trikes overtake two-wheeled recumbent bicycles in popularity, the new Maverick has big...
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January 21, 2020
Front Runner Outfitters Gives New Land Rover Defender an Aftermarket Upgrade
LOS ANGELES (Jan. 21, 2020) – Front Runner Outfitters launches a new rack design, engineered specifically for the highly-regarded 2020 Land Rover Defender 110. This visually sleek rack combines core overlanding quality with a cohesive design that seamlessly matches the exterior styling of the Defender 110. Building on its trusted...
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January 21, 2020
The Channel Mastery Podcast Announces Partnership with SNEWS
Durango, Colo. (January 21, 2020) -- The Channel Mastery Podcast announces that SNEWS will be the co-presenting sponsor, along with Verde Brand Communications, for specific monthly episodes created just for specialty business and brand leaders in the active outdoor lifestyle industries. “I’ve been a big fan of Channel Mastery since...
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January 21, 2020
Hustle Bike Labs Launches Website; Finalist in OR Innovation Awards
Crowley, Texas — Hustle Bike Labs officially launched its website yesterday evening, highlighting its first product, the Hustle REM Pedal System, a magnetic clipless-platform-hybrid design which should be available to consumers by early Spring 2020. Yet even with the final product still weeks away, the system is already generating major buzz...
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January 21, 2020
Deuter Packs Eliminates All Harmful Perfluorocarbons in 2020
LONGMONT, Colo. (Jan. 21, 2020) – Deuter, a global leader in backpacks and outdoor equipment, announces that it has completely eliminated perfluorocarbons (PFCs), the harmful chemicals that shed from traditional water repellents, from its product line, beginning in Spring 2020. In order to ensure the water- and soil-repellent properties of...
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January 21, 2020
Fall 2020 Outdoor Research shells, insulation built on a foundation of significant materials advancement
SEATTLE, Wash. (Jan. 21, 2020) – For Outdoor Research, Fall 2020 represents a season of significant materials advancements in outerwear and insulation. The new season brings with it notable new launches in fabric technology - along with major upticks in areas like mobility and durability. In its Fall 20 collection,...
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January 21, 2020
HeiQ announces next generation of HeiQ Fresh and HeiQ XReflex families
Zurich/Switzerland, January 21, 2020. Swiss textile innovator HeiQ improves both its HeiQ Fresh and HeiQ XReflex product lines. The updated products offer improvement in multiple technical aspects for HeiQ Fresh and more product options with HeiQ XReflex. Founded in 2005 during a hike in the Swiss Alps, HeiQ’s first product,...
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January 21, 2020
Snowsports Industries America and Outdoor Industry Association Announce Outdoor + Snow Show Kickoff Breakfast Keynote: Business As A Force for (Climate) Good
PARK CITY, UT (January 21, 2020). Today, Snowsports Industries America (SIA) announced the details for the Outdoor + Snow Show Kickoff Breakfast keynote, marking the opening of the 2020 trade show, taking place at the Colorado Convention Center in Denver, CO on Wednesday, January 29th. Alongside the Outdoor Industry Association and...
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January 21, 2020
Performance Tea announces Don Reichelt’s win at the Coldwater Rumble
Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced that Don Reichelt, sponsored athlete, finished first in the 20-mile Coldwater Rumble run in a time of 2:28 and Joe Gagnon, CEO, Performance Tea completed the 52k and came in first in...