June 29, 2020

Swix Launches Line of Next Generation Race Wax

HAVERHILL, M.A.: Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, delivers the highest performance non-fluorinated wax on the market...

June 29, 2020

Merrell Presents: We Hike to Heal

ROCKFORD, Mich. (June 29, 2020) — “We Hike to Heal” follows Kenya and Michelle Jackson-Saulters, who found each other and combined their passions to create Outdoor Journal Tour. Through a series of events called We Hike to Heal, their goal is to empower women through journaling, meditation and spending time in...

June 29, 2020

Backcountry Access Announces Software Update For Tracker2 Transceivers

BOULDER, CO (June 29, 2020) – Backcountry Access, Inc. (BCA) has announced a software update specifically and exclusively for its Tracker2 avalanche transceivers. The company recommends that all Tracker2 owners take advantage of this update. This software update improves functionality during power-saving mode. After 12 hours without user input, Tracker2...

June 24, 2020

Meet Two New Products from Fenix: The E03R Keychain Flashlight and the LR35R 10000 Lumen Flashlight

Fenix Lighting is proud to be releasing not one, but two exciting new and very different flashlights. The E03R keychain flashlight and the LR35R rechargeable flashlight are both astoundingly bright for their respective sizes, user-friendly, and are packed full of distinctive features. While each product serves different purposes, Fenix built...

June 17, 2020

WANDRD Releases the FERNWEH Backpacking Bag & ROUTE Chest Pack on Kickstarter

Salt Lake City, UT (June 17, 2020) - In German, fernweh (FEIRN-Veyh) means "farsickness," or a longing for a far off place — a feeling all too familiar for many of us right now. With this farsickness and wanderlust in mind, WANDRD launched their first backpacking pack, the FERNWEH, on Kickstarter...

June 16, 2020

New Gregory Paragon, Maven backpacks earn top awards from Outside, Backpacker, Popular Mechanics magazines

SALT LAKE CITY, Utah (June 16, 2020)– Scoring a trifecta of awards for Spring 2020, the Gregory Paragon and Maven, the newest lightweight category backpacks from Gregory Mountain Products, earned accolades for versatility and functionality from testers with Outside, Backpacker and Popular Mechanics magazines. In April and May, Outside Magazine...

June 16, 2020

KINeSYS Sunscreen rolls out their first-ever Affiliate Program

KINeSYS Performance Sunscreen announces a further program to give back to their loyal community amid the challenges associated with Covid-19; launching their first-ever Affiliate Program for close to 100 “Champions” across Canada, USA and Australia. Over the course of the last few months, with the Covid-19 pandemic, people within the...

June 16, 2020

Liv Cycling Debuts “Liv Committed” Global Brand Campaign

NEWBURY PARK, Calif. (June 16, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv Committed campaign highlights the ways Liv is dedicated to women in all cycling disciplines and...

June 16, 2020

Arkansas Outdoor Apparel Startup LIVSN Gains Momentum with Media, Sales, and Retail

FAYETTEVILLE, Ark. - June 16, 2020 - LIVSN Designs, maker of versatile outdoor apparel designed to last longer, is proud to announce strong customer and media feedback, growing retail traction, and new plans for sustainability and products. LIVSN was founded in 2018 in Fayetteville, Arkansas and graduated with the 2019...

June 15, 2020

Royal Robbins Announces Partnership with Adventure Leader, MT Sobek

SAN FRANCISCO, Calif. (June 15, 2020) – Royal Robbins and MT Sobek, two companies with a shared heritage of inspiring adventure for 50+ years, announce a partnership that will help inform Royal Robbins’ product innovation and help strengthen the brand’s position as a leader in outdoor adventure apparel. Innovators in...