PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 14, 2020
SlayRx Sports Nutrition Launches SparkPlug, a Unique Caffeine and Electrolyte Workout Enhancer
Atlanta, Georgia, January 14, 2020 SlayRx , a new innovator on the sports nutrition scene has added SparkPlug, a slow-release caffeine and electrolyte blend to its already robust line-up. The fun part? It’s mixed with a sweet, crackling surprise and is easy to take along on any kind of workout....
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January 14, 2020
Crescent Moon’s Foam Snowshoe Goes Biodegradable, Announces Acquisition by Family-Owned Dunn-Rite Products
BOULDER, Colo., (January 14, 2020) — Continuing their dedication to sustainable practices, Crescent Moon Snowshoes is gearing up for their award-winning Eva and Luna foam snowshoes to go biodegradable and through the acquisition by Dunn-Rite Products, will transition production from Colorado to Indiana. Launching for the 2020/2021 winter snow sports...
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January 14, 2020
Hula Partners with LaunchVT to Fuel Growth of Vermont Innovators
BURLINGTON, VERMONT (January 14, 2020) – Hula, a collaborative innovation campus on the shores of Lake Champlain, will partner with LaunchVT in a series of initiatives designed to identify, support and grow Vermont businesses. In 2020, Hula will host all LaunchVT events, including their flagship business accelerator program. The partnership...
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January 13, 2020
AKU Outdoor Welcomes Canice Harte As VP Sales & Marketing In USA
MONTRÉAL, CANADA (January 13, 2020) - AKU, an Italian footwear brand known for designing and producing some the world’s most comfortable hand-crafted hiking and trekking boots, is pleased to announce that Canice Harte will join the AKU Outdoor company, serving as the V.P Sales & Marketing in the U.S. Starting immediately, Harte,...
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January 13, 2020
iTAB announce new partnership with international cross-country ski competition, Gatineau Loppet.
iTAB is delighted to announce a new partnership with international cross-country ski competition, Gatineau Loppet- to offer skiers the chance to personalise their finisher medals with their name and finish time. Close to 2,500 skiers, of all ages and levels, come together on the trails of the enormous 36,000-hectare Gatineau Park in...
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January 13, 2020
UltrAspire Celebrates Massive Growth in 2019
The UltrAspire team experiences a large growth percentage St. George, Utah UltrAspire is a hydration & lighting brand dedicated to working with athletes to create new and innovative gear. UltrAspire CEO, Bryce Thatcher, has been in the industry designing and introducing new concepts since before 1985 when he launched Ultimate...
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January 8, 2020
Respect Outside Aims to End Sexual Harassment in the Outdoor Industry
Bend, OR: In January, Respect Outside (RO) officially launched their campaign to end gender bias and sexual harassment in the outdoor industry. Citing a need for prevention-based trainings which speak to the adventurous, wild-natured employees of the industry, co-founders Gina McClard and Jim Miller created their Equity Through Action method,...
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January 8, 2020
Outdoor-focused content marketing strategies debut at Peak Content Summit
“Banner ads are dead, we want Content Marketing!” Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC, on March 12-13, 2020. “Over the past three years, we’ve noticed that cycling...
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January 7, 2020
Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign
BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018,...
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January 7, 2020
National Park Trust Assists in Securing the Last In-Holding at Valles Caldera National Preserve with the National Park Service
Washington, D.C., January 7, 2020 -National Park Trust announced that their donors just helped preserve the geothermal wonders of Valles Caldera National Preserve in New Mexico by securing a remaining land parcel. This victory marks the end of an 11-year-long effort to protect the park’s geothermal features. Since 2008, the National...