November 26, 2019

Deuter receives Fair Wear Foundation Leader Status, teams up with other leaders to host conscious consumption event

LONGMONT, Colorado – Taking care of the people who make your brand isn’t a new thing. For the second year running, Deuter, a heritage brand in the outdoor industry and leader in sustainable production, has been awarded the highest distinction for textile supply chain excellence by the Fair Wear Foundation...

November 26, 2019

Astral Welcomes New Member to Sales Team

Asheville, NC – November 26, 2019 –Astral, manufacturer of award-winning PFDs and footwear, is thrilled to announce the addition of Mark Cohen to their sales team. Covering the Southern Rockies, Cohen will represent the brand across Colorado, Utah and New Mexico. A veteran of the industry and a seasoned whitewater...

November 26, 2019

Norrøna Launches Flagship Store in Manhattan in Early December

NEW YORK (Nov. 26, 2019) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, opens the doors of its third global flagship brand center in the SoHo neighborhood of New York City on December 6. Joining flagship stores in Oslo and Stockholm, the Greene...

November 26, 2019

Rossignol launches “White Friday” in support of Protect Our Winters

Park City, UT, - Nov. 26, 2019 - Rossignol, a global leader in winter-sports is accelerating its commitment to initiatives addressing climate change, including its longtime partnership with Protect Our Winters (POW). In addition to stepping up its overall global commitment which will help fuel POW’s new European chapters, Rossignol...

November 25, 2019

Vibram Corporation USA ceases sales to Amazon USA

BOSTON, MA – NOVEMBER 25, 2019 – Vibram is the world leader in the production and sale of high performance rubber outsoles in the markets of sport, leisure, industrial, orthopedic and repair. Vibram has revolutionized barefoot running with its Vibram FiveFingers shoe. A major relaunch is planned for FiveFingers, during Spring 2021....

November 25, 2019

Nathan Sports SaferRun Ripcord Siren named to Time’s List of the 100 Best Inventions Of 2019

Fountain Valley, CA (Nov 25, 2019) - This week, TIME reveals its annual list of the 100 Best Inventions that are making the world better, smarter and even a bit more fun. Nathan Sports is thrilled to announce that their new SaferRun Ripcord Siren debuted in this list. “We are honored...

November 25, 2019

The Inlet From Oru Kayak Named to TIME’s List of the 100 Best Inventions of 2019

San Francisco, CA (November 25, 2019) –  TIME Magazine has revealed its annual list of the 100 Best Inventions that are making the world better, smarter and even a bit more fun. Oru’s Inlet earned a spot on TIME’s list for its revolutionary design in breaking down the barriers to...

November 20, 2019

SynchroKnit Debuts at The Running Event

Sheboygan, WI. (November 20, 2019) – Wigwam Mills Inc., the family-owned maker of premium, made-in-the-USA socks since 1905, will debut its new SynchroKnit™ running sock collection at The Running Event tradeshow, December 3-5 in Austin, TX. SynchroKnit is a completely new technology in sock construction resulting inan unrivaled precision, non-slip fit...

November 19, 2019

Honey Stinger Names Mike Keown New CEO

STEAMBOAT SPRINGS, Colo. (Nov. 19, 2019)— Honey Stinger, the sports nutrition brand featuring honey, has appointed Mike Keown, a longtime veteran of the consumer packaged goods industry, as its new CEO. With more than 30 years of business leadership, primarily in food and beverages, Keown brings a breadth of experience...

November 18, 2019

UK Outdoor Gear Experts Rab Partners With Meteorite PR

Louisville, CO (November 2019)- Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced recently that is has named Boulder-based Meteorite PR as its public relations firm of record as it continues to broaden its footprint in the United States....