PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 30, 2020
Orvis Launches Bevy of Virtual Fly Fishing Educational Opportunities Online and on Cable Television
MANCHESTER, Vt. (April 30, 2020) —Orvis, the family-owned outdoor retailer that specializes in fly fishing gear and education, takes its proven teaching methods for anglers online, offering one-on-one lessons and other educational opportunities to those homebound by the COVID-19 pandemic. Additionally, the popular television show, “The Orvis Guide to Fly...
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April 30, 2020
HeiQ offers proprietary “Viroblock” to CHT, JINTEX & Piedmont
Striving to help advance the global fight against coronavirus on textiles, HeiQ recently launched HeiQ Viroblock NPJ03, an antimicrobial textile treatment proven effective against human coronavirus (229E) in face mask testing, significantly enhancing the antiviral log reduction from 2.90 of untreated face masks to 4.5, a 30 times improvement with...
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April 30, 2020
CAKE Delivers Its First Production Series Ösa
(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started in the United States with Europe, Asia-Pacific, and other global markets starting deliver in the...
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April 30, 2020
Trail Racing Over Texas’s Summer Virtual Running Series a Huge Success
Houston, Texas (April 30, 2020) – Trail Racing Over Texas (TROT), the largest trail racing company in Texas, has pivoted from hosting trail races to virtual runs as a result of COVID-19 to give their amazing running community a way to stay fit and stay connected with other runners. The...
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April 29, 2020
Vasque Works to Increase Access to the Outdoors by Partnering with the Children & Nature Network
Red Wing, MN – April 29, 2020 - Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to announce its keystone partnership for 2020 with the Children & Nature Network, a national non-profit working to increase access to nature for...
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April 29, 2020
Stio Hires Senior Sourcing & Production Leader
JACKSON, Wyo. (April 29, 2020) – Jackson Hole-based outdoor apparel brand Stio is pleased to announce its senior sourcing & production manager hire. Gena Calegari joins Stio’s dynamic product development team from Old Navy, bringing nearly twenty years of experience in apparel production with exposure to the entirety of the creation cycle...
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April 29, 2020
Superfeet Worldwide Expands PPE Production Capacity for Medical Facilities Nationwide
FERNDALE, Wash. (April 29, 2020) -- With an original mission to help their local community hospitals and healthcare workers, Superfeet and sister company Flowbuilt Manufacturing successfully produced and delivered 42,000 PAPR hoods to hospitals in the northwestern region of United States during the month of April. Effective immediately, the company is...
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April 29, 2020
Can’d Aid Spreads People Powered Do-Goodery for COVID-19 Crisis Relief
LONGMONT, CO (April 29, 2020) — Can’d Aid, a nationally recognized nonprofit focused on people powered do-goodery, has earned a reputation for spearheading innovative new programs that respond and adapt to evolving community needs. This couldn’t be more true during the COVID-19 community relief efforts across the country, as Can’d...
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April 29, 2020
Fjällräven Voted Most Sustainable Brand in its Industry According to Sweden’s Sustainable Brand Index
LOUISVILLE, Colo. (April 29, 2020) – Europe’s largest brand study on sustainability, the Sustainable Brand Index™ 2020, announces Fjällräven as an industry leader within sustainability in Sweden. Choosing from over 1,400 brands, Swedish consumers voted for Fjällräven as the most sustainable brand from the “Clothing and Fashion Brand” industry. “Spanning dozens of industries,...
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April 28, 2020
Our Mountain Trainer Lite Mid GTX Grabs Gear of the Year Award
BOULDER, CO (March 2020) - Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites, announced today that its Mountain Trainer Lite Mid GTX trekking boot has been honored with a Gear of the Year Award from Outside Magazine. “The Salewa Mountain Trainer Lite Mid...