January 23, 2020

Ruffwear Partners with Groundswell PR as Agency of Record

BEND, OR (Jan. 23, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around Ruffwear’s trailblazing...

January 23, 2020

Superfeet Secures New Balance License Agreement

FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports performance. Building upon their unwavering commitment to support as many people as possible Superfeet and New Balance are announcing Superfeet has secured the New...

January 23, 2020

TINCUP® Mountain Whiskey Announces the Release of New TINCUP® Rye

DENVER (January 23, 2019) – TINCUP®, the Mountain Whiskey, is proud to introduce TINCUP® Rye, a bold and smooth straight rye whiskey inspired by the daring settlers of the American west and the partners with whom they clinked their cups. In celebration of the launch, the brand is putting a...

January 23, 2020

Norrøna Brings Style, Durability and Sustainable Design to Fall 2020 Collection

BOULDER, Colo. (Jan. 23, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, relaunches its iconic lofoten ski apparel collection and introduces the all-new norrøna general outdoor collection for Fall 2020. Highlights include the lofoten Gore-Tex Pro Plus Jacket, the lofoten Gore-Tex Pro Anorak,...

January 23, 2020

Gregory Takes Steps Toward a Greener World Fall 2020 with 100% Recycled Resin Pack

SALT LAKE CITY, UTAH (January 23, 2020) – Gregory’s fall 2020 collection is focused on increased sustainability, faster transition times and more effective organization and versatility. From everyday adventures, to skiing big lines and traveling the world, the brand’s newest collections show how the Gregory design team is thinking across...

January 23, 2020

Dawn To Dusk Launches The World’s First Bottle Cage Ecosystem

ESCONDIDO, CA - Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and allow riders to explore longer. “The bottle cage is a vital part of the riding...

January 23, 2020

The Suunto Elite Team Announces its Athlete Selections for 2020

OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will be comprised of 50 elite athletes and coaches pushing the...

January 22, 2020

Nomination Window Open for Kahtoola’s Annual TransRockies™ Run Team Giveaway

Flagstaff, Ariz. (Jan. 22, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, wants to let all trail runners who take their fun seriously know that the nomination window is now open for the Kahtoola Team Giveaway - for two lucky runners to run in the 14th annual...

January 22, 2020

Osprey Calls on Outdoor Industry to Support CORE and Protect Public Land in Colorado

Cortez, CO – January 22, 2020 – Today, Osprey President, Layne Rigney, issued a statement urging the Outdoor Industry to unite and encourage U.S. Senator Cory Gardner to co-sponsor the Colorado Outdoor Recreation and Economy (CORE) Act. U.S. Senator Michael Bennet and U.S. Congressman Joe Neguse introduced the CORE Act to protect...

January 22, 2020

Toray To Showcase 40 years Of Entrant® Development at OR Show

When Toray launched Entrant in 1980, waterproof/breathable fabric treatments were narrowly-focused on specific performance attributes demanded by professional outdoor athletes. As they often do, Toray spotted an opportunity to broaden the market. Working with top outdoor and snowsports brands like Burton and Patagonia, Toray introduced Entrant and led the evolution of...