PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 22, 2020
Purple Orange, PR Achieves Climate Neutral Certification
Jackson, WY (April, 2020) - Purple Orange, a Jackson Hole based brand communications agency, has successfully achieved Climate Neutral Certified status by measuring its 2019 greenhouse gas emissions footprint, purchasing carbon credits to offset that footprint, and implementing plans to reduce emissions this year and beyond. Taking these direct actions...
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April 21, 2020
Backcountry, Distillery 36 Team Up to Produce Hand Sanitizer for Utah Homeless Population
PARK CITY, Utah (April 21, 2020) – Today, specialty online retailer Backcountry announces that the company has partnered with Salt Lake City-based distillery, Distillery 36, to produce hand sanitizer for several northern Utah homeless outreach centers. The companies will produce 100 gallons of hand sanitizer and distribute to Salt Lake...
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April 21, 2020
Orvis Highlights 2019 Impact Report with Call for Bristol Bay, Everglades Conservation on 50th Anniversary of Earth Day
MANCHESTER, Vermont (April 21, 2020) —Current events have provided a stark reminder of how easy it is to take for granted the things we value most. Natural areas from Florida to Alaska are under threat, and on the 50th anniversary of Earth Day, Orvis calls on its community to come together...
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April 21, 2020
Gearlab Launches the Malik Series: Polypropylene Greenland Paddles for all Kayakers
TAIPEI, Taiwan and Denver, Colorado — In an effort to expand Greenland style paddling to kayakers of all levels, award winning design house Gearlab Outdoors presents the new polypropylene paddle series, the Malik and Malik Carbon Fiber Edition. (Malik from Inuit’s “smooth wave”) Gearlab’s core users are passionate and knowledgeable...
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April 21, 2020
Performance Tea announces the release of Immunity with elderberry and vitamin C.
Boulder, CO: Performance Tea, leaders in using CBD and adaptogens to improve cognitive and physical wellness, announces the release of Immunity, its latest adaptogenic blend with elderberry and vitamin C. “We are thrilled to announce the launch of Immunity, our newest blend,” says Performance Tea CEO, Joe Gagnon, 75-time ultra-race...
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April 20, 2020
PeopleForBikes Launches Ride It Out Campaign to Support Retailers and Suppliers, Activate Virtual Bicycling Community
BOULDER, COLO (April 20, 2020) — Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and suppliers the resources, communication and engagement...
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April 20, 2020
Mystery Ranch Partners with Zion Forever Project to Share New Park Film in Honor of National Park Week
Bozeman, Mont. (April 20, 2020) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is honored to have helped sponsor Zion Forever Project’s “We the Keepers,” an in-park film that shares the story of Zion as...
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April 20, 2020
Merrell Names Alex Brown as Vice President of U.S. Sales
ROCKFORD, Mich. (April 20, 2020) — Merrell has announced the appointment of Alex Brown to the position of Vice President of U.S. Sales reporting directly to Merrell’s global brand president, Chris Hufnagel. Alex joins Merrell after having spent his entire career in the outdoor and active lifestyle industry, most recently...
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April 20, 2020
FISO OCR World Championships Rescheduled for 2021
Lausanne, Switzerland: OCR Russia and World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the FISO World Championships, originally scheduled for September 17-20, 2020 has been rescheduled for September 2021 at the Rosa Khutor Ski Resort, the “Switzerland” of Russia, Olympiyaskaya street, 35, Esto sadok. The FISO OCR...
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April 16, 2020
REVEAL Digital Media Conference Gains Momentum with Leading Media and Brands; Winter Session Announced
SAN FRANCISCO - April 16, 2020 - REVEAL - https://reveal.echoscomm.com - a digital media conference developed by ECHOS Communications - has gained momentum as a nexus for select brands and media to come together for authentic storytelling during this period of travel restrictions and the inability to gather in person...