January 14, 2020

Challenged Athletes Foundation Kicks Off the New Year with High School Adaptive Sports Program

SAN DIEGO, CA - January 14, 2020 - CAF, a world leader in helping individuals with physical challenges pursue sports and physical fitness, officially launched its all new High School Adaptive Sports Program, presented by Kenneth Whalen Family Foundation. The program aims to increase awareness of adaptive sport competition while...

January 14, 2020

SlayRx Sports Nutrition Launches SparkPlug, a Unique Caffeine and Electrolyte Workout Enhancer

Atlanta, Georgia, January 14, 2020   SlayRx , a new innovator on the sports nutrition scene has added SparkPlug, a slow-release caffeine and electrolyte blend to its already robust line-up. The fun part? It’s mixed with a sweet, crackling surprise and is easy to take along on any kind of workout....

January 14, 2020

Crescent Moon’s Foam Snowshoe Goes Biodegradable, Announces Acquisition by Family-Owned Dunn-Rite Products

BOULDER, Colo., (January 14, 2020) — Continuing their dedication to sustainable practices, Crescent Moon Snowshoes is gearing up for their award-winning Eva and Luna foam snowshoes to go biodegradable and through the acquisition by Dunn-Rite Products, will transition production from Colorado to Indiana. Launching for the 2020/2021 winter snow sports...

January 14, 2020

Hula Partners with LaunchVT to Fuel Growth of Vermont Innovators

BURLINGTON, VERMONT (January 14, 2020) – Hula, a collaborative innovation campus on the shores of Lake Champlain, will partner with LaunchVT in a series of initiatives designed to identify, support and grow Vermont businesses. In 2020, Hula will host all LaunchVT events, including their flagship business accelerator program. The partnership...

January 13, 2020

AKU Outdoor Welcomes Canice Harte As VP Sales & Marketing In USA

MONTRÉAL, CANADA (January 13, 2020) - AKU, an Italian footwear brand known for designing and producing some the world’s most comfortable hand-crafted hiking and trekking boots, is pleased to announce that Canice Harte will join the AKU Outdoor company, serving as the V.P Sales & Marketing in the U.S. Starting immediately, Harte,...

January 13, 2020

iTAB announce new partnership with international cross-country ski competition, Gatineau Loppet.

iTAB is delighted to announce a new partnership with international cross-country ski competition, Gatineau Loppet- to offer skiers the chance to personalise their finisher medals with their name and finish time. Close to 2,500 skiers, of all ages and levels, come together on the trails of the enormous 36,000-hectare Gatineau Park in...

January 13, 2020

UltrAspire Celebrates Massive Growth in 2019

The UltrAspire team experiences a large growth percentage St. George, Utah UltrAspire is a hydration & lighting brand dedicated to working with athletes to create new and innovative gear. UltrAspire CEO, Bryce Thatcher, has been in the industry designing and introducing new concepts since before 1985 when he launched Ultimate...

January 8, 2020

Respect Outside Aims to End Sexual Harassment in the Outdoor Industry

Bend, OR: In January, Respect Outside (RO) officially launched their campaign to end gender bias and sexual harassment in the outdoor industry. Citing a need for prevention-based trainings which speak to the adventurous, wild-natured employees of the industry, co-founders Gina McClard and Jim Miller created their Equity Through Action method,...

January 8, 2020

Outdoor-focused content marketing strategies debut at Peak Content Summit

“Banner ads are dead, we want Content Marketing!”  Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC, on March 12-13, 2020. “Over the past three years, we’ve noticed that cycling...

January 7, 2020

Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign

BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018,...