PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
February 11, 2020
Osprey Announces Most Successful Pro Deal Donation Program to Date and Selects 2020 Beneficiaries
Cortez, CO – February 11, 2020 – Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the results of their 2019 Pro Deal Donation program benefiting Southwest Colorado Cycling Association, Mancos Trails Group and Rico Trails Alliance. Last year’s program, the most successful to date,...
-
February 11, 2020
CAKE Ösa Wins 2020 iF Design Award
(Stockholm, Sweden – February 11, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announces their win of the 2020 iF Design Award. Behind the iF DESIGN AWARD is the International Forum Design GmbH, organizers of one of the world’s most celebrated and valued design competitions....
-
February 11, 2020
deboer wetsuits partners with Troi Agencies in South Africa
Stamford, CT, Release: February 11, 2020. deboer wetsuits is proud to have Troi Agencies as a retail partner in South Africa. We think there is a lot of opportunity in the South African market, and Troi Agencies makes a great partner to grow alongside. Marc Price, Director of Troi Agencies: “We distribute niche,...
-
February 10, 2020
Salewa North America Announces Inaugural Thru Hiker Project
BOULDER, CO (February 2020) - Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites, today unveiled plans for its inaugural Thru Hiker project, offering 10 hikers the chance to win exclusive Salewa products and free shoes for a year while hiking some of the...
-
February 10, 2020
PeopleForBikes Supports Recreational Trails Program Funding Transparency Act
WASHINGTON, D.C. — On Thursday, Feb 6, outdoor recreation champions in the House of Representatives introduced the Recreational Trails Program (RTP) Funding Transparency Act (H.R. 5767). Boulder-based advocacy group PeopleForBikes lauded the move as a huge potential win for all trail users, including people on bikes. Leading the bipartisan bill...
-
February 10, 2020
GSI Outdoors Partners with Press Forward PR
SPOKANE, WA — GSI Outdoors, a family-owned maker of innovative outdoor cooking and dining gear, has partnered with Press Forward for media relations, product placement, and communications strategy. “As we enter into our 35th year, we are very excited to be adding Press Forward to our team. GSI is set...
-
February 10, 2020
Astral Expands Sales Team in the Great Lakes
Asheville, NC – February 10, 2020 – Astral, manufacturer of award-winning PFDs and footwear, is thrilled to announce the addition of Daniel Miller and Joe Giordano of Specialty Sport Reps to their sales team. Miller and Giordano will represent the brand across the Great Lakes region, covering Ohio, Indiana, Lower Michigan, and...
-
February 10, 2020
Outerbike Adds Four New Experiential Event Destinations, Activating ‘See Try Buy’ in Seven Iconic Riding Locations in 2020
MOAB, Utah (Feb. 10, 2020) – Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike and gear, celebrates a decade of successful partnership connecting specialty bike brands with qualified, enthusiast riders in 2020. To mark the anniversary, Mark Sevenoff and Ashley Korenblat, founders...
-
February 10, 2020
GearJunkie to teach branded content strategy at Peak Content Summit
GearJunkie founder Stephen Regenold will lead brands, marketers and publishers through the process of creating a comprehensive content marketing campaign. Regenold has led GearJunkie’s growth through smart brand integrations that create valuable content and opportunities for their readers. The campaigns also provide real value to brands like Patagonia, Eddie Bauer,...
-
February 5, 2020
Royal Robbins to Open “Travel Outfitting” Stores
SAN FRANCISCO, Calif. (February 5, 2020)— Royal Robbins announces a new retail concept with stores opening in Denver and Seattle this summer. The stores will be Royal Robbins’ next generation designs and first retail openings since the company was acquired by Fenix Outdoor in 2018. “Our concept is the result of a...