August 27, 2019

Verde Brand Communications Partners with the 1Climb Foundation to Introduce 100,000 Kids to Climbing

ST. LOUIS, Miss. (Aug. 27, 2019)- The 1Climb Foundation - a St. Louis based organization with the goal of introducing 100,000 kids to climbing - this week named Verde Brand Communications as its agency of record. Founded by professional rock climber Kevin Jorgenson and So iLL Holds owner Dan Chancellor,...

August 27, 2019

Hyperlite Mountain Gear Announces Athlete Partnership with Aaron Mulkey

BIDDEFORD, Maine (August 27, 2019) — Hyperlite Mountain Gear, an outdoor company focused on designing ultralight, durable and highly water-resistant outdoor gear, announces a new partnership with ice climber Aaron Mulkey. Known as a pioneer of ice climbing within the Rocky Mountains, Mulkey has spent the majority of his career...

August 27, 2019

Kokatat debuts HustleR rescue life vest at Paddlesports Retailer

ARCATA, California— Kokatat, long recognized as the leading manufacturer of PFDs for all types of paddlers, heads to the Paddlesports Retailer Show being held in Oklahoma City later this month with two versions of the Hustle, its newest vest platform. Earlier this year, Kokatat unveiled the standard Hustle, a comfortable,...

August 27, 2019

Kammok Unveils All-Weather Adventure Pack Lineup

Austin, TX. (Aug 27, 2019) — Kammok, designer of high-performance outdoor gear to elevate time outside, is proud to unveil the company’s first lineup of full-featured adventure packs and bags designed to go wherever you roam. The new “Burro Pack Line” by Kammok is designed around overall versatility, streamlined aesthetics,...

August 26, 2019

LEM Helmets Introduces New Strong, Light, Carbon Motiv™Air Cycling Helmet

MORGAN HILL, Calif. (August 26, 2019) – LEM Helmets, manufacturer of innovative, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, introduces its new lightweight Motiv™Air cycling helmet. Precision-built for road, XC, and gravel cycling, the 220 gram (size M) helmet features LEM’s proprietary exoCarbon™ technology and low-density...

August 26, 2019

Deschutes Brewery Named Presenting Sponsor of Virginia’s Blue Ridge GO Cross Race

BEND, OR – Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1988, has been named as the presenting sponsor of Virginia’s Blue Ridge GO Cross Race, taking place just over a mile away from the brewery’s Roanoke taproom August 31st – September 1st....

August 26, 2019

Tender Corporation Strengthens Team with Key Executive Hire

LITTLETON, N.H. (August 26, 2019)—Tender Corporation (Tender), which sells a range of best-in-class branded consumer products including After Bite®, Adventure® Medical Kits and Ben’s, is proud to announce the hiring of Garrett Cox as head of marketing. Cox will oversee the Tender marketing department and provide growth strategy expertise for...

August 26, 2019

Merrell and BARK Partner on Limited-Edition Hiking Boot Plush Dog Toy

ROCKFORD, Mich.and NEW YORK, N.Y.(Aug. 26, 2019) – Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, and BARK, the world’s most dog-centric company, have partnered to celebrate a life lived outdoors, for humans and their dogs...

August 26, 2019

Kokatat debuts HustleR rescue life vest at Paddlesports Retailer

ARCATA, California — Kokatat, long recognized as the leading manufacturer of PFDs for all types of paddlers, heads to the Paddlesports Retailer Show being held in Oklahoma City later this month with two versions of the Hustle, its newest vest platform. Earlier this year, Kokatat unveiled the standard Hustle, a...

August 23, 2019

Kilian Jornet and World’s Best Land in Colorado For Pikes Peak Marathon

ANNECY, FRANCE— The fifth race of the 2019 Golden Trail World Series is perhaps the most famed trail race on American soil, and this year the Pikes Peak Mountain Marathon will play host to the elite athletes of the sport. Spain’s Kilian Jornet (Team Salomon) leads an all-star cast from...