January 27, 2020

MAMMUT lays a basis on the way to Net Zero

The greenhouse gas reduction targets are one of the central pillars of Mammut's “WE CARE" sustainability strategy. The outdoor brand is a signatory of the UN Fashion Industry Charter for Climate Action and is thus committed to a 30% reduction in greenhouse gases by 2030 compared to the 2018 reference...

January 27, 2020

The Man Behind the Maps Expands into Retail after Holiday Success, Continues Book Tour with Additional Events in Denver

DENVER, Colo.  (January 27, 2020) -  Legendary ski artist James Niehues, in tandem with Open Road Ski Company, is continuing the success of The Man Behind the Maps: Legendary Ski Artist James Niehues with expansion into retail, additional product offerings and more in person events. Thanks to James’ loyal following of...

January 27, 2020

PrimaLoft® P.U.R.E.™ Adopted by Patagonia for Fall 2020 Nano Puff® Program

LATHAM, N.Y. (January 27, 2020) – PrimaLoft, Inc., the world leader in advanced material technology, today announces Patagonia as its first brand partner to adopt PrimaLoft® P.U.R.E.™ manufacturing technology. PrimaLoft P.U.R.E., which stands for “Produced Using Reduced Emissions,” reduces carbon emissions during the insulation manufacturing process by as much as...

January 27, 2020

TAXA Introduces New Cricket Overland Edition

HOUSTON, TX (January  27, 2020) — TAXA Outdoors, the leading outdoor manufacturer of lightweight, mobile human habitats for outdoor adventure is expanding its collection of habitats with the introduction of the new 2020 Cricket Overland. The new rugged Cricket Overland Edition was created to take humans even further off grid,...

January 27, 2020

La Sportiva Revamps Ski Hardgoods Lineup and Expands Recycled Apparel Offerings for Fall 2020

January 27, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, is redesigning its ski hardgoods lineup with three new models of skis and a new boot. The brand is also expanding its new recycled apparel offerings for Fall 2020. The new ski models are based...

January 27, 2020

Yakima to Unveil Products for Fall 2020 at Outdoor + Snow Show

LAKE OSWEGO, Ore., January 27, 2020 – For more than 40 years, Yakima has provided road warriors of all stripes with best-in-class cargo solutions, freeing up space inside the car to take more people along for the adventure. In particular, the company’s rooftop cargo boxes have become a ubiquitous sight on...

January 27, 2020

Suffer Better Announces Its First Do Good Grant Recipient:

Denver, Colo. – Colorado-based nonprofit Suffer Better today announced the first recipient of its new Do Good Grant program,  which supports endurance athletes carrying out innovative endurance projects with thoughtfully embedded philanthropic goals. Kunlong Von Cousin, a Colorado ultra distance runner, with a number of 100-mile races under his belt, has...

January 27, 2020

Sierra Designs Unpacks New Insulated Apparel for Fall ‘20

January 27, 2020 – Boulder, CO – Known for the competitive cost-to-weight value of their award-winning camping equipment and apparel, Sierra Designs is excited to announce an expansion of their insulated apparel collection. Come Fall 2020, the heritage brand will welcome three new jacket styles, rounding out the line with...

January 23, 2020

BUFF® Bolsters Cold Weather Collections in Fall 2020 Line

(Santa Rosa, CA) January 23, 2020 - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts, athletes, and anglers, is excited to announce its Fall 2020 collection headlined by technical and functional enhancements within two of their most popular cold-weather lines — ThermoNet®...

January 23, 2020

SCARPA unveils cross-category footwear innovation for Fall 20 in ski touring, climbing, trail, mountaineering

BOULDER, Colo. (Jan. 23, 2020)  – From ski touring to rock climbing, and trail sports to mountaineering, SCARPA, the leader in high-performance footwear for more than 80 years, will introduce cutting-edge new products across the range of performance mountain sports for Fall 2020. In skiing, after introducing a powerful freeride...