PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 21, 2019
New for Fall 2019, PEARL iZUMi Expands PI / Black Collection to Excel in Winter Conditions
LOUISVILLE, Colo., (October 21, 2019) - PEARL iZUMi, the world leader in cycling apparel and footwear, has upgraded its high-end, performance-oriented PI / Black product line to include an assortment of new pieces for cyclists planning to ride during the colder fall and winter seasons. Tailored to wrap the rider’s...
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October 21, 2019
PrimaLoft, Inc. Announces Partnership with Parley for the Oceans
LATHAM, N.Y. (October 21, 2019): Today, PrimaLoft Inc. and environmental organization Parley for the Oceans announced a strategic partnership that will take plastic intercepted from remote islands, beaches and coastal communities and use it to manufacture high-performance insulation products. PrimaLoft, the experts in advanced material technology, will be the first...
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October 19, 2019
FISO OCR World Championships announced for September 17-20, 2020
Lausanne, Switzerland: OCR Russia and World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the 2020 FISO World Championships will be held at Rosa Khutor Ski Resort, the “Switzerland” of Russia, Olympiyaskaya street, 35, Esto sadok. OCR Russia President Mr. Dennis Annikov announced that “OCR Russia is proud...
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October 17, 2019
Tentsile Raises the Bar with New Generation 3 Tree Tents
LONDON (October 17, 2019) - Tentsile, the leaders in elevated and portable Tree Tents and hammocks, is thrilled to announce the launch of its Generation 3 line of products to consumers and retailers in Spring 2020. The new Gen 3 line provides a refresh and upgrade to its entire product...
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October 15, 2019
velofix Continues Momentum with Investment in Strategic Hires and New U.S. Headquarters
VANCOUVER, British Columbia (October 15, 2019) - velofix, the leading Mobile Bike Shop operator in North America, is on a mission to get more people on bikes by redefining the service experience to meet the demands of today’s discerning consumer. The six-year-old company was founded by entrepreneurial cyclists Chris Guillemet, Boris...
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October 15, 2019
Hydro Flask Welcomes New Creative Director
Bend, OR (October 15, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is excited to announce the addition of Dena Blevins as Creative Director. Blevins comes to Hydro Flask following a decade-long career...
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October 15, 2019
Lizard Skins continues Outdoor Trail Grant Program
American Fork, Utah (October 15, 2019)— Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting trail construction and maintenance. The 2019 grants went to building and maintaining trails at Brian Head, Cumberland State Park and Pahvant MTB trail system....
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October 15, 2019
Brady Robinson Joins The Conservation Alliance as Executive Director
BEND, Ore. (October 15, 2019) - The Conservation Alliance Board of Directors welcomes Brady Robinson as the organization’s new Executive Director. Robinson will begin his role on November 1, 2019. Robinson’s career as a conservationist, climber, and educator includes more than a decade at Outward Bound, and 11 years leading...
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October 15, 2019
New Iconic Coffee Table Book, The Man Behind The Maps: Legendary Ski Artist James Niehues Now Available
DENVER, Colo., (October 15, 2019) — Legendary ski artist James Niehues, in tandem with Open Road Ski Company, is proud to announce the official launch and online availability of his new coffee table book The Man Behind the Maps: Legendary Ski Artist James Niehues. The culmination of his lifelong work...
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October 15, 2019
Brothers & Company Adds TUF-LINE to Fishing Portfolio
TULSA, OK., October 15th, 2019– Brothers & Company was recently named creative Agency of Record by TUF-Line (https://tuf-line.com/), the recreational fishing line business owned by Mustad and manufactured by Western Filament, the Grand Junction, Colorado-based provider of synthetic fiber materials, such as polyester, nylon and Kevlar®. With the addition of...