PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 23, 2020
Mons Royale and Ghosts Team Up to Exclusively Outfit Freeride World Tour Riders Craig Murray and Jess Hotter
Lake Wanaka, NEW ZEALAND (January 23, 2020)—Mons Royale, New Zealand-based merino apparel company, announced today the exclusive outfitting of top Freeride World Tour athletes Craig Murray and Jess Hotterand a partnership with Ghosts, a new outerwear brand based around sustainability. The partnership will deliver a full layering system from base layer...
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January 23, 2020
Goldwin Debuting New Line of Premium Ski Apparel at ISPO 2020 in Munich, Germany
(January 23, 2020 - San Francisco) Japanese technical outdoor apparel brand, Goldwin, will exhibit its fall/winter 2020 collection at ISPO Munich 2020, the world’s largest winter sports trade fair. Among the products shown will be standouts from Goldwin’s new line of ski apparel, as well as products from the brand’s Outdoor,...
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January 23, 2020
mountainFLOW Announces Partnerships With Nine Pro Athletes
(BOULDER, CO - January 2020)- mountainFLOW, the innovative Colorado company that has revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, announced today that is has partnered with nine professional athletes from the world of skiing and snowboarding. Two-time World Extreme Skiing Champion Chris Davenport leads the...
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January 23, 2020
Open Sky Wilderness Therapy Celebrates Therapist, Jonathan Mitchell’s 10 Year Anniversary
Durango, Colo., (January 23, 2020) – Open Sky, a wilderness therapy program nestled in the mountains of southwest Colorado and the canyonlands of southeast Utah, is proud to celebrate Clinical Therapist for Adolescent Boys, Jonathan “Badger” Mitchell’s 10-year anniversary at Open Sky Wilderness Therapy. For the past decade, Jonathan has...
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January 23, 2020
Osprey Builds on Success of Arcane Everyday Collection with Introduction of Limited-Edition Hemp Styles for Fall 2020
Cortez, CO– January 23, 2020 – Building on the success of the Spring 2020 launch of the Arcane collection of everyday bags, Osprey announces the introduction of limited-edition Arcane styles featuring a hemp blend fabric. With a straight forward feature set and minimalist design aesthetic, the expansion of the Arcane...
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January 23, 2020
Snow Peak Enlists Industry Veteran Jason McGibbon to Lead and Expand Sales Organization
Portland, OR – Jan. 23, 2020 – Snow Peak, the innovative outdoor lifestyle company, kicked off a year of sales team growth by adding Jason McGibbon as Chief Revenue Officer. Starting this month, McGibbon will enhance the leadership team, helping to drive the brand’s expansion in 2020 as it celebrates...
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January 23, 2020
Smartwool Announces International Leadership Changes
Steamboat Springs, Colo. – January 23, 2020 – Today, Smartwool announced it has promoted Corey Stecker to International General Manager and Dariusz Boniecki to Director of Sales and Marketing for Europe, the Middle East and Africa (EMEA). These appointments elevate the brand’s commitment to focusing on key markets and driving...
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January 23, 2020
Ruffwear Partners with Groundswell PR as Agency of Record
BEND, OR (Jan. 23, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around Ruffwear’s trailblazing...
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January 23, 2020
Superfeet Secures New Balance License Agreement
FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports performance. Building upon their unwavering commitment to support as many people as possible Superfeet and New Balance are announcing Superfeet has secured the New...
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January 23, 2020
TINCUP® Mountain Whiskey Announces the Release of New TINCUP® Rye
DENVER (January 23, 2019) – TINCUP®, the Mountain Whiskey, is proud to introduce TINCUP® Rye, a bold and smooth straight rye whiskey inspired by the daring settlers of the American west and the partners with whom they clinked their cups. In celebration of the launch, the brand is putting a...