PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 8, 2019
Cusa Tea Partners With Meteorite PR During Expansion Year
Boulder, CO (August 8, 2019)- Cusa Tea, the world's first premium and organic instant tea, announced today that is has named Boulder-based Meteorite PR as its public relations firm of record as it continues to broaden its global footprint and aggressively expand its product line later this year. Founded in 2016,...
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August 8, 2019
Andreas Steindl, Mont Blanc and Matterhorn record holder, joins DYNAFIT
The DYNAFIT athlete team has a new member: The Swiss alpinist and ski mountaineer Andreas Steindl will now be a member of the DYNAFIT family. This speed mountaineer reached the summit of this highly challenging mountain in record time. In the process, the 30-year-old ticked off not only the trail...
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August 7, 2019
Mystery Ranch Expands its Global Reach
Bozeman, Mt. (August 7, 2019) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is thrilled to announce its further expansion into the international marketplace. With new partnerships across Europe, Asia and the...
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August 7, 2019
Sof Sole Unveils New Packaging; Introduces New Full-Length Plantar Fascia Insole
Durham, N.C. (August 7, 2019) – Sof Sole, the leading insole brand and makers of shoe care accessories, introduces the new Full-Length Plantar Fascia Insole to provide support to the plantar fascia, which connects the heel to the toe and can cause pain if inflamed. Part of Sof Sole’s Support...
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August 7, 2019
Star-Studded Field Converges at Sierre-Zinal Race
ZINAL, SWITZERLAND – This Sunday’s fourth Golden Trail World Series race of 2019, the famed Sierre-Zinal race in the Swiss Alps, is loaded with top runners. Traditionally a race that attracts runners from a variety of disciplines due to its “short” and “flat” 31km route (despite gaining 2,200 meters from...
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August 6, 2019
Tamarack Ski Resort Partners with Award-Winning Marketing Agency Origin
WHISTLER, B.C. (August 6, 2019) — Donnelly, Idaho four-season destination Tamarack Resort announced today its partnership with award-winning, Whistler, BC-based marketing agency Origin. The Origin team will develop a brand platform and marketing implementation plan to support the new Tamarack owners in their pursuit to realize the dream of Tamarack...
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August 6, 2019
Orange Mud expands its warehouse and business to Round Rock, Texas.
Round Rock, TX (August 6th, 2019) – Orange Mud expands its warehouse and business to Round Rock, Texas. Orange Mud’s new headquarters in Round Rock, Texas went live this summer on June 15th. Josh Sprague, Orange Mud’s CEO noted, “We’ve been very fortunate to continue our growth year after year,...
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August 6, 2019
The Conservation Alliance Hosts Successful Backyard Collective Event in Portland, Oregon
BEND, Ore. (August 6, 2019)– The Conservation Alliance held its Backyard Collective event in Portland, Oregon on Thursday, August 1. The stewardship project drew 290 volunteers from 13 member companies, three conservation partners and one local non-profit. The volunteers worked on several project areas in support of Forest Park Conservancy,...
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August 5, 2019
Adaptive Sports Center Releases Inspirational New Video
CRESTED BUTTE, Colo., August 5, 2019 – Adaptive Sports Center, a non-profit group that helps people with disabilities participate in a wide range of outdoor activities, has released its latest short film. Invisible tells the story of Jose Santiago, an ASC participant and Iraq War veteran living with post-traumatic stress...
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August 5, 2019
Purist Announces First Partner For Purist Collective
Morgan Hill, CA - Award-winning and innovative stainless steel bottle company Purist announced today that it has partnered with p:ear, a long-standing organization that mentors homeless youth in Portland, Ore., marking the first step of a project aimed at amplifying the messages of non-profit organizations focused on issues such as...