January 21, 2020

Ultra Trail du Mont Blanc Champion Courtney Dauwalter Extends Partnership with Salomon

OGDEN, Utah (January 21, 2020) – Salomon, the global leader in trail running and winter sports equipment, announces an extension to Courtney Dauwalter’s partnership with the Salomon global athlete team. Dauwalter, a runner with podium finishes at the world’s highest profile ultra-marathon trail races—including Ultra Trail Du Mont Blanc and...

January 21, 2020

Studies and Observations Group Unveils New Brand and Product Direction

Lynnwood, WA – Founded in 1986, Studies and Observations Group (SOG) took its name to honor an elite Special Forces military group of the Vietnam War Now, 34 years later, SOG raises the curtain on a new era, positioning the long-trusted brand as a mission-centric solutions provider. SOG built a...

January 20, 2020

Appalachian Gear Company Debuts New All-Paca™ Sleeping Bag Liner

Charlotte, NC – January 20, 2019 – Appalachian Gear Company, an outdoor lifestyle brand specializing in all-natural performance-based clothing and equipment, is proud to expand its lineup in 2020 with a 100% alpaca fiber sleeping bag liner. The All-Paca™ Sleeping Bag Liner is a lightweight, versatile, and eco-friendly addition to any...

January 20, 2020

Here’s how SEO will make your Content Marketing reach more people

If your content marketing efforts seem to be falling flat, they might just need better SEO. "A lot of brands produce great content, then get frustrated when it doesn't drive higher traffic to their website or sales pages," says Peak Content Summit founder Tyler Benedict. "There are a lot of...

January 20, 2020

Orange Mud to exhibit at ISPO 2020

Round Rock, TX – After a great 2019, Orange Mud is excited to return to the 2020 ISPO Munich Trade Show for its third year in a row. Orange Mud is thrilled to have another opportunity to be on site to present their growing line of cycling and running hydration packs and accessories; including the...

January 20, 2020

Gerber Gear Partners with Randy Newberg for Innovative Field Dressing Tools

PORTLAND, Ore. (January 20, 2020) — GERBER, an industry-leading manufacturer of knives and multi-tools announced today a new collaboration with legendary public land hunter and conservationist Randy Newberg. The Randy Newberg collection will debut at SHOT Show 2020 in Las Vegas, January 21st – January 24th, and will feature two...

January 20, 2020

Gerber Gear Doubles Down with Packable Folding Machete

PORTLAND, Ore. (January 20, 2020) — GERBER, an industry-leading manufacturer of knives and multi-tools announced today the introduction of the new Doubledown folding machete. The first look at the Doubledown will come at SHOT Show 2020 in Las Vegas, January 21st – 24th. Available in June 2020 on www.gerbergear.com, the...

January 17, 2020

AKU Wins ISPO AWARD GOLD For its “Minima” Footwear With Low Environmental Impact

MONTEBELLUNA, ITALY (January 17, 2020) - A jury of experts from 13 nations has awarded AKU the prestigious ISPO AWARD GOLD for its new lifestyle footwear style for the AW ‘20 season, MINIMA - Designed to Reduce. This new winter model designed for leisure time and outdoor journeys was awarded for...

January 16, 2020

Whistler Community Rallies to Replace Deep Winter with New Event “Uprising”

WHISTLER, B.C. (January 16, 2019) - Local creative agency, Origin, Fairmont Chateau Whistler and Tourism Whistler today announced the new event Uprising, a photo competition and fundraiser to fill the Deep Winter void in Whistler’s cultural calendar. The group will present a new event on February 23 at the Chateau...

January 16, 2020

Outdoor Research hires creative leaders in design, marketing to drive brand evolution

SEATTLE, Wash. (Jan. 16, 2020) – Adding deep experience and new energy to help direct its ongoing evolution as a brand, Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, recently made two strategic-level hires as it moves into 2020. Andrew Osborn joins the team as Creative...