September 12, 2019

Merrell Announces New Global Brand President

ROCKFORD, Mich., Sept.  12, 2019 — Wolverine World Wide, Inc. (NYSE:WWW) announced today the appointment of Chris Hufnagel as Global Brand President of Merrell®, the largest brand within its portfolio. A 10-year veteran of Wolverine, Hufnagel most recently served as Global Brand President of Cat® Footwear. In his new role,...

September 12, 2019

Sena Helps Cyclists Ride Connected at Consumer Events Nationwide this Fall

Irvine, CA (September 12, 2019) - Sena Technologies, Inc., the industry leader in Bluetooth® innovation in the motorsports, action sports, and outdoor activities markets, sponsors consumer events from California to Pennsylvania this Fall, building connections and boosting their commitment to all 2-wheeled sports. “Sena has been an industry leader in the...

September 12, 2019

Rumpl Teams With Active Lifestyle Agency rygr to Lead Public Relations Efforts

PORTLAND, Ore. (Sept. 12, 2019) — Rumpl, the leader in technical blankets, has named rygr, an integrated marketing agency, its public relations agency of record, effective September 1, 2019. Since launching its first Kickstarter campaign in 2013, Rumpl has established itself as the category leader in technical blankets. Combining technical materials, including...

September 12, 2019

PrimaLoft Selects Backbone Media as PR Agency of Record

LATHAM, N.Y. (Sept. 12, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media strategy, targeting both business-to-business and business-to-consumer media. “The experience and expertise of the team at...

September 12, 2019

Ridge Merino partners with Polartec to debut women’s Crowley Compression Merino Wool Tights

Mammoth Lakes, Calif. (Sept. 12, 2019)– In partnership with Polartec®, Ridge Merino® announces the debut of the Crowley Compression Merino Wool Tights, a high performance alternative to traditional synthetic tights or yoga pants. Designed, tested and sewn in the U.S.A, the tights are made from a new compression version of Polartec® Power...

September 12, 2019

Film Festival Flix Announces the Film Lineup for the 2019 Mountain & Adventure Film Festival Gathering in Big Bear, CA

September 12, 2019 (LOS ANGELES) — Film Festival Flix today announced the Finalists for the 2019 Mountain & Adventure Film Festival Gathering. These outstanding motion pictures will be presented live at our outdoor MAFF Gathering September 27th – 29th in Big Bear, CA, USA, Shady Cove Group Campgrounds on Keller Peak....

September 11, 2019

The Conservation Alliance Contributes a Record $900,000 in Grants to 22 Organizations

BEND, Ore. (September 11, 2019) - The Conservation Alliance sent grants totaling $900,000 to 22 organizations working to protect wild places throughout North America. This is the organization’s single largest grant disbursal since The Conservation Alliance was founded in 1989. The grants put the organization on track to contribute $2...

September 10, 2019

Grassroots Outdoor Alliance welcomes new retail members from California, Colorado, Georgia, Texas, and Virginia

DENVER, COLORADO (September 10, 2019) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, welcomes six new members ahead of their annual Grassroots Connect buying show, Nov. 1-5, 2019. The new retail members include High Country Outfitters (Atlanta, Ga.), Jax Mercantile (La...

September 10, 2019

Sustainable, Swedish, Performance Brand Houdini Names JAM Collective as Agency of Record

STOCKHOLM, SWEDEN - September 10, 2019 -Houdini, the Swedish outdoor apparel brand at the forefront of sustainable performance design, has partnered with JAM Collective as its public relations agency of record in the U.S.  “Houdini believes sustainability is at the core of operating a responsible business,” said Julie Atherton, Founder...

September 10, 2019

Using business as a force for good: Kathmandu becomes the largest B Corporation in Australasia

Bozeman, MT (September 10, 2019) -  Kathmandu has been certified as a B Corporation. It is one of the largest outdoor apparel and gear brands globally to do so, meeting the highest standards of social and environmental impact. The outdoor and adventure brand is the first publicly listed B Corp...