PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
January 14, 2020
Made for the Mountains and Beyond: Darn Tough Vermont® Debuts Fall 2020 Collection
Northfield, VT. (January 14, 2020) – As the snow begins to fly, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly debuts its new Fall 2020 collection. With new socks in the Snow category, Darn Tough is also expanding its compression offerings as...
-
January 14, 2020
Sweet Protection Announces Athlete Partnership with Pep Fujas
(BOULDER, CO - January 2020) - Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed Braden "Pep" Fujas as an athlete, adding an influential and versatile veteran skier to its expanding roster of athletes donning Sweet Protection gear on the slopes...
-
January 14, 2020
Challenged Athletes Foundation Kicks Off the New Year with High School Adaptive Sports Program
SAN DIEGO, CA - January 14, 2020 - CAF, a world leader in helping individuals with physical challenges pursue sports and physical fitness, officially launched its all new High School Adaptive Sports Program, presented by Kenneth Whalen Family Foundation. The program aims to increase awareness of adaptive sport competition while...
-
January 14, 2020
SlayRx Sports Nutrition Launches SparkPlug, a Unique Caffeine and Electrolyte Workout Enhancer
Atlanta, Georgia, January 14, 2020 SlayRx , a new innovator on the sports nutrition scene has added SparkPlug, a slow-release caffeine and electrolyte blend to its already robust line-up. The fun part? It’s mixed with a sweet, crackling surprise and is easy to take along on any kind of workout....
-
January 14, 2020
Crescent Moon’s Foam Snowshoe Goes Biodegradable, Announces Acquisition by Family-Owned Dunn-Rite Products
BOULDER, Colo., (January 14, 2020) — Continuing their dedication to sustainable practices, Crescent Moon Snowshoes is gearing up for their award-winning Eva and Luna foam snowshoes to go biodegradable and through the acquisition by Dunn-Rite Products, will transition production from Colorado to Indiana. Launching for the 2020/2021 winter snow sports...
-
January 14, 2020
Hula Partners with LaunchVT to Fuel Growth of Vermont Innovators
BURLINGTON, VERMONT (January 14, 2020) – Hula, a collaborative innovation campus on the shores of Lake Champlain, will partner with LaunchVT in a series of initiatives designed to identify, support and grow Vermont businesses. In 2020, Hula will host all LaunchVT events, including their flagship business accelerator program. The partnership...
-
January 13, 2020
AKU Outdoor Welcomes Canice Harte As VP Sales & Marketing In USA
MONTRÉAL, CANADA (January 13, 2020) - AKU, an Italian footwear brand known for designing and producing some the world’s most comfortable hand-crafted hiking and trekking boots, is pleased to announce that Canice Harte will join the AKU Outdoor company, serving as the V.P Sales & Marketing in the U.S. Starting immediately, Harte,...
-
January 13, 2020
iTAB announce new partnership with international cross-country ski competition, Gatineau Loppet.
iTAB is delighted to announce a new partnership with international cross-country ski competition, Gatineau Loppet- to offer skiers the chance to personalise their finisher medals with their name and finish time. Close to 2,500 skiers, of all ages and levels, come together on the trails of the enormous 36,000-hectare Gatineau Park in...
-
January 13, 2020
UltrAspire Celebrates Massive Growth in 2019
The UltrAspire team experiences a large growth percentage St. George, Utah UltrAspire is a hydration & lighting brand dedicated to working with athletes to create new and innovative gear. UltrAspire CEO, Bryce Thatcher, has been in the industry designing and introducing new concepts since before 1985 when he launched Ultimate...
-
January 8, 2020
Respect Outside Aims to End Sexual Harassment in the Outdoor Industry
Bend, OR: In January, Respect Outside (RO) officially launched their campaign to end gender bias and sexual harassment in the outdoor industry. Citing a need for prevention-based trainings which speak to the adventurous, wild-natured employees of the industry, co-founders Gina McClard and Jim Miller created their Equity Through Action method,...