PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 11, 2019
Simms Brings On Strick Walker as Chief Marketing Officer
BOZEMAN, Mont. (Dec. 11, 2019)– Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, announced the hiring of Strick Walker as its Chief Marketing Officer. Walker brings years of experience building established and emerging brands and will lead all marketing initiatives beginning in early...
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December 9, 2019
Rossignol launches retail boutique in heart of New York City’s SoHo district
Park City, UT (Dec. 9, 2019) – Rossignol, a global leader in ski equipment and apparel, is launching its newest storefront in the heart of New York’s SoHo district just in time for the holidays. The location will celebrate the iconic 112-year-old French brand that has become an emblem of...
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December 6, 2019
ECCO Awarded Popular Science ‘Best of What’s New’ Award for DriTan™
Londonderry, NH (December 6, 2019) – ECCO, the leading family-owned global footwear brand, proudly announces their DriTan™ technology has been awarded Popular Science’s Best of What’s New award for 2019. DriTan, the revolutionary new technology that breaks the paradigm of ten thousand years of leather tanning and tackles the issue...
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December 3, 2019
Kahtoola Launches New EXOspikes™ Footwear Traction for Fall 2020
Flagstaff, Ariz. (Dec. 3, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to introduce a new, more versatile winter traction system, EXOspikes™. Intended for running and hiking in a multitude of conditions and terrain, EXOspikes™ enables people to safely navigate icy and snow-packed paved surfaces,...
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December 2, 2019
The Conservation Alliance Welcomes TripOutside as Newest Member
BEND, Ore. – December 2, 2019 – The Conservation Alliance is proud to welcome new member TripOutside.com, a new site that provides an easier way to research top outdoor destinations, find top notch local outfitters and experiences, and book it all online. Through the partnership, TripOutside joins a group of...
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November 26, 2019
Deuter receives Fair Wear Foundation Leader Status, teams up with other leaders to host conscious consumption event
LONGMONT, Colorado – Taking care of the people who make your brand isn’t a new thing. For the second year running, Deuter, a heritage brand in the outdoor industry and leader in sustainable production, has been awarded the highest distinction for textile supply chain excellence by the Fair Wear Foundation...
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November 26, 2019
Astral Welcomes New Member to Sales Team
Asheville, NC – November 26, 2019 –Astral, manufacturer of award-winning PFDs and footwear, is thrilled to announce the addition of Mark Cohen to their sales team. Covering the Southern Rockies, Cohen will represent the brand across Colorado, Utah and New Mexico. A veteran of the industry and a seasoned whitewater...
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November 26, 2019
Norrøna Launches Flagship Store in Manhattan in Early December
NEW YORK (Nov. 26, 2019) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium and sustainably built outerwear, opens the doors of its third global flagship brand center in the SoHo neighborhood of New York City on December 6. Joining flagship stores in Oslo and Stockholm, the Greene...
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November 26, 2019
Rossignol launches “White Friday” in support of Protect Our Winters
Park City, UT, - Nov. 26, 2019 - Rossignol, a global leader in winter-sports is accelerating its commitment to initiatives addressing climate change, including its longtime partnership with Protect Our Winters (POW). In addition to stepping up its overall global commitment which will help fuel POW’s new European chapters, Rossignol...
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November 25, 2019
Vibram Corporation USA ceases sales to Amazon USA
BOSTON, MA – NOVEMBER 25, 2019 – Vibram is the world leader in the production and sale of high performance rubber outsoles in the markets of sport, leisure, industrial, orthopedic and repair. Vibram has revolutionized barefoot running with its Vibram FiveFingers shoe. A major relaunch is planned for FiveFingers, during Spring 2021....