August 21, 2019

Front Runner Outfitters Names rygr U.S. Public Relations Agency of Record

LOS ANGELES (Aug. 21, 2019)— Front Runner Outfitters (Front Runner), the South African vehicle-based adventure travel gear company, names rygr, an integrated marketing agency for the active lifestyle, its public relations agency of record. Front Runner Outfitters aims to develop and grow its brand awareness in the activity- and vehicle-centric markets and...

August 21, 2019

Adventure® Medical Kits Announces Partnership with Hunting Personality Randy Newberg

LITTLETON, N.H. (August 21, 2019)— Adventure® Medical Kits, the leading name in outdoor first aid, is pleased to announce a partnership with Randy Newberg, America’s most dedicated public land hunter.  With a lifetime of hunting experience, Newberg is a pre-eminent authority on self-guided hunting and public land access for hunters....

August 21, 2019

Grassroots Outdoor Alliance adds new support tools for digital workbook adoption after successful ‘learning launch’ at June Connect show

DENVER, COLORADO (August 21, 2019) – After a successful “learning launch” for digital workbooks at the June Grassroots Connect show, Grassroots Outdoor Alliance -- the national organization dedicated to the health and growth of specialty outdoor retail -- is offering new services to support growing momentum for the changeover. The new digital...

August 21, 2019

Black Diamond and Utah Avalanche Center Celebrate 26 Years of Snow Safety Together

SALT LAKE CITY, August 21, 2019 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 26th annual fundraising party for the Utah Avalanche Center (UAC), scheduled for 6-10 p.m., Thursday, September 12. The event will take place at Black Diamond’s Salt Lake...

August 20, 2019

Eagle Creek Picks Third Winner for Quit Your Job And Travel

Denver, Colorado (August 20, 2019) – Lisa Marie Jackson wants to go to Europe to pay it forward. Native Brooklynite now living in Chicago, Lisa Marie Jackson is the third of six lucky winners who get to travel anywhere in the world, courtesy of iconic adventure travel gear brand Eagle...

August 20, 2019

Sherpa Adventure Gear Names Groundswell Public Relations as Agency of Record

Modesto, CA (Aug. 20, 2019) - Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing consumer awareness around Sherpa’s innovative product lines and social initiatives that positively impact the Nepalese community. In...

August 20, 2019

GCI Outdoor Alleges Rocker Patent Infringement with ITC Complaint Filing

Higganum, CT. (August 20, 2019) — GCI Outdoor, Inc. (“GCI Outdoor”), creators of industry leading portable, built-to-last outdoor recreation equipment, announced today that it has filed a Complaint for patent infringement with the U.S. International Trade Commission (“ITC”) against six proposed Respondents, including Denovo Brands, LLC, Zenithen USA LLC and Westfield...

August 20, 2019

Liv Cycling Unveils New Pique 29 Off-Road Series

NEWBURY PARK, Calif. (Aug. 20, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new Pique 29 series, its first off-road bike with 29-inch wheels. Designed for riders who want to go fast when racing or on long epic rides, the Pique 29...

August 19, 2019

Yakima Celebrates 40th Anniversary

LAKE OSWEGO, Ore., August 19, 2019 – From modest beginnings in a small Yakima Valley machine shop to becoming one of the most recognizable and beloved brands in the outdoor industry, Yakima is proud to celebrate its 40th anniversary this month. “Since 1979, outdoor enthusiasts have relied on Yakima to...

August 19, 2019

gogglesoc Reports Record-Breaking Growth

Whistler, BC (August 19, 2019) — gogglesoc, Whistler, BC-based goggle cover company, announced today record-breaking growth and sales numbers. The brand, which started as an idea among three friends to protect pricey lenses from the thrills and spills that come with snow sports, has sold half a million gogglesocs since...