June 18, 2019

Yaktrax Debuts Quick Trax Portable Ice Traction Device

DURHAM, N.C. (June 18, 2019) — Yaktrax, the outdoor brand synonymous with snow and ice traction, is making it easier for everyone to safely stand up to winter with the all-new portable Quick Trax ice traction device. The new Quick Trax provides an easy, low-cost and portable solution to the dangers...

June 18, 2019

Balega Aims to Eliminate Hot Spots with New UltraGlide Sock for Friction-Free Running

Durham, N.C. (June 18, 2019) — Balega International, a leading sock brand in the run specialty market, aims to eliminate the most common ailment among runners with its innovative new UltraGlide sock. Many runners struggle with ‘hot spots,’ a pre-blister state that can lead to the formation of a blister. The...

June 18, 2019

Eagle Creek Introduces Innovative Luggage Collection Made with 100% Post-Consumer Recycled Cordura® ECO Fabric

San Diego, Ca. (June 18, 2019)– Elevating the adventure travel experience yet again, Eagle Creek has seamlessly integrated NFC technology and recycled fabrics into bags, allowing travelers to log and share the miles they cover. Combining sustainable manufacturing with the extreme durability of Cordura ECO Fabric, the new Caldera Collection...

June 17, 2019

Primus and Brunton Outdoor Inc. Bolster U.S. Team with Key New Hire

LOUISVILLE, Colo. (June 17, 2019) – Primus, the Swedish heritage outdoor equipment brand known for its reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer established in 1894 known for precision outdoor navigation instruments, are proud to announce the...

June 17, 2019

MSR Celebrates 50 Years of Unruly Dreamers

SEATTLE, Wash. (June 17, 2019) — Twenty-nineteen marks the 50th Anniversary of Seattle-based Mountain Safety Research® (MSR®), the world leader in reliable and high-performance outdoor equipment. For five decades, MSR has been a company of engineers, inventors, and unruly dreamers who challenge the status quo to find superior solutions to...

June 17, 2019

Western Resource Advocates Announces Coalition of Business Partners for its ‘Protect the West’ Campaign

Boulder, Colo. (June 17, 2019) Western Resource Advocates (WRA) today announced that it has partnered with some of the outdoor industry’s most respected brands to take action on climate change and address the pressing conservation issues facing the West. The effort is part of WRA’s ‘Protect the West’ campaign and...

June 17, 2019

Honey Stinger Announces Partnership with RAGBRAI

STEAMBOAT SPRINGS, Colo. (June 17, 2019) —Honey Stinger, the award-winning maker of sports nutrition products featuring honey, is pleased to announce its sponsorship of the 2019 RAGBRAI – The Register’s Annual Great Bicycle Ride Across Iowa. RAGBRAI is the world’s oldest, longest and largest week-long bicycle touring event, hosting approximately...

June 17, 2019

Hydro Flask Makes Pledge To Combat Single-Use Plastics at Outdoor Retailer

Bend, OR (June 17, 2019)– Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, has pledged a contribution of its reusable stainless steel products during Outdoor Retailer Summer Market in support of the Plastic...

June 17, 2019

Origin Expands its North American Presence, Opens US Office

WHISTLER, B.C. (June 17, 2019) - Origin, an award-winning outdoor sport and tourism-focused creative, content and strategic marketing agency founded in Whistler, Canada, has opened a United States presence as of April 2019. The subsidiary, located in Vermont, marks Origin’s growth and continued commitment to its clients. “We’ve been considering a...

June 17, 2019

Oboz toasts a legend on night two of Outdoor Retailer Summer Market

Bozeman, Mont., (June 17, 2019) —After almost a half century in the Outdoor Industry, footwear stalwart and Oboz founder John Connelly is moving on to enjoy life after OR.  Join the Oboz family, footwear and industry friends on Wednesday, June 19 from 4 to 6pm in the Oboz booth (54081-UL)...