PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 28, 2019
360 Adventure Collective Prepares for Heightened Winter Show Season with Newly Elected Board Members
Asheville, NC — 360 Adventure Collective, the trusted member association that has been a resource bridging sales reps and retailers, in the outdoor, ski and lifestyle product categories for over 35 years, is preparing for their upcoming Winter Show season with newly elected board members. New members include Ken MacDonald...
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October 25, 2019
PEARL iZUMi Introduces First-Ever Women’s Indoor Cycling-Specific Collection
LOUISVILLE, CO (October 25, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces the Wander studio collection. While created predominantly for indoor cycling and spin classes, the Wander Collection is perfect for women planning to split their time both inside and outside the gym. “Many of...
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October 23, 2019
The Seas are Rising and So Are We: Vissla and Surfrider debut a wetsuit they never want to make a reality to turn the tide against climate change
San Clemente, Calif., October 23, 2019 – Vissla and the Surfrider Foundation have debuted a new wetsuit design that they never want to make a reality. Developed to raise awareness of the massive risks of climate change and pollution to our oceans and coastlines, the Rising Seas wetsuit is an urgent...
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October 23, 2019
Building on digital workbook adoption momentum, Grassroots Outdoor Alliance launches new support tools ahead of November Connect buying show
DENVER, COLORADO (Oct. 23, 2019) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is launching new tools and services to support growing momentum for the changeover to digital workbooks. The new support for digital workbook adoption includes the launch of educational ‘how-to’ videos on the Grassroots Outdoor Alliance website (https://connect.grassrootsoutdoors.com/digital-workbook)...
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October 23, 2019
Wildwater Announces New On-Site Lodging at the Chattooga River
Long Creek, SC – October 23, 2019 – Family-owned and operated outfitter Wildwater is excited to announce the opening of new mountain cabins and a birdhouse-inspired treehouse at their Chattooga River location. The new on-site housing provides guests a place to stay after enjoying a day on the Chattooga or...
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October 23, 2019
United By Blue Partners with REI Co-op to #OptOutside this Black Friday
PHILADELPHIA, PA (October 23, 2019) - United By Blue (UBB) announced today it will partner with REI Co-op and #OptOutside this Black Friday. REI first launched #OptOutside in 2015, closing its stores and website and paying employees to spend the day outside with friends and family. This year, with partners like...
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October 23, 2019
Brothers & Company Promotes Lawson
TULSA, Okla., October 23, 2019 — Brothers & Company announced today that it has promoted James B. Lawson to lead the agency’s Client Service department. In his new role, Lawson will work to maximize the potential of the department while continuing to oversee his current client roster. His title of...
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October 22, 2019
Osprey Kamber 42/Kresta 40 Named BACKPACKER Magazine Editors’ Choice Gold Award Winner
Cortez, CO – October 22, 2019– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions is pleased to announce that the men’s Kamber 42 and women’s Kresta 40, designed for backcountry ski/snowboard mountaineering and hut trips, received BACKPACKER Magazine Editors’ Choice Gold Award. The Editors’ Choice Gold Award is bestowed...
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October 22, 2019
Rossignol Group reorganizes North American apparel team
Park City, UT, Oct. 22, 2019 - Rossignol, a global leader in winter sports and a name intrinsically linked with the history of skiing, is restructuring its apparel and retail operations team in North America in order to more effectively support growth goals in the category and fuel forward-looking initiatives...
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October 22, 2019
360 Adventure Collective Prepares for Heightened Winter Show Season with Newly Elected Board Members
Asheville, NC — 360 Adventure Collective, the trusted member association that has been a resource bridging sales reps and retailers, in the outdoor, ski and lifestyle product categories for over 35 years, is preparing for their upcoming Winter Show season with newly elected board members. New members include Ken MacDonald...