PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 30, 2019
Darn Tough Vermont®, World’s Toughest Sock, Continues to Support World’s Toughest Athletes as Official Sponsor of Spartan in 2019, 2020
Northfield, VT. (July 30, 2019) - Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is furthering its ongoing support of Spartan racers as the official sock of the Spartan Race US race series, which now includes Spartan Trail US. As athletes dig deep...
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July 30, 2019
Hobie Announces 2019 Hobie 16 World Championships
OCEANSIDE, Calif. (July 30, 2019) – Hobie, the leading manufacturer of premium kayaks, sailboats and watersport products, is pleased to officially announce the Hobie 16 Worlds for 2019. The top sailors from around the world will call Captiva Island, Fla. home when they compete in the event November 1-16, 2019. The...
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July 30, 2019
5.11 Tactical Opens 50th Company Owned Retail Store
Irvine, Calif. (July 30, 2019) –5.11 Tactical®, the global innovator of tactical apparel and gear, is celebrating the grand opening of its 50th company owned retail store in Fort Bliss, Texas this week. The store marks the completion of an initiative established in 2014 to launch and expand company-owned retail stores...
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July 29, 2019
Deschutes Brewery Taps Groundswell PR for Public Relations
(Bend, Oregon) July 29, 2019- Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is pleased to announce its partnership with Groundswell PR. Groundswell will lead media outreach initiatives and execute Deschutes’ North American communications strategy, promoting the brand’s legacy story and new...
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July 29, 2019
Wild Country Climbing presents 2020 Season Highlights
Boulder Co - Wild Country, a climbing company run by climbers, for climbers proudly launches a collection of equipment dedicated to Pure Climbing. The NEW Zero Friend, designed for narrow cracks, is back, along with a smattering of new harnesses and a backpack efficiently designed to carry everything you need....
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July 29, 2019
Grovara Buzz Continues with Addition of Colorado-Based Honey Stinger, Fast-Growing Maker of Sports Nutrition Products, to Global Marketplace
PHILADELPHIA (July 29, 2019) -- Honey Stinger, the award-winning maker of sports nutrition products featuring honey, has joined the growing hive of wellness food and beverage manufacturers to go global with Grovara. Founded in 2001 in Steamboat Springs, Colo., Honey Stinger has demonstrated tremendous growth over nearly two decades, establishing itself...
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July 29, 2019
Royal Robbins Embarks on Cross Country Road Trip Tour: #BeyondTheMap
SAN FRANCISCO, Calif. (July 29, 2019)– Royal Robbins, the world’s leading sustainable travel apparel brand, has kicked off its 14-week cross country #BeyondTheMap road trip adventure, and is currently in Austin, Texas before heading to California’s Bay Area later this week. The tour, which covers more than 10,000 miles and...
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July 26, 2019
Thermore Ecodown® Fibers Marble
For the last 5 years, Thermore has worked hard to develop the best possible free fiber technology. The current Ecodown® Fibers are very lofty, with a high fill power, durable, recycled and white. They utilize the most advanced free fiber technology on the market. “We realized there was very little...
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July 26, 2019
Merrell Launches Their Most Sustainable Trail Runner to Date
ROCKFORD, Mich. (July 26, 2019) - Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, has launched their most sustainable trail runner to date: The Bare Access XTR Sweeper. The Sweeper features recycled materials wherever possible and...
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July 25, 2019
Simpresso® travel espresso maker @ Peet’s®
We are stoked to announce Simpresso® espresso makers are now available at Peet's® Coffee &Tea. Nobody does coffee better than Peet's®. If you are in range of a Peet's® cafe, by all means head there for your coffee. Everyplace else, say in a submarine or home in your shorts, Simpresso®...