PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 7, 2019
Merrell Launches Bare Access XTR trail runner and “The Running Pastor” film
ROCKFORD, Mich. (June 7, 2019) — “The Running Pastor” featuring Sverri Steinholm follows the Faroese pastor as he shares his experiences living in and serving the Faroe Islands community. As an avid trail runner, Steinholm uses his time on the trails to work through not only his personal conflicts, but the...
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June 6, 2019
Tailwind Nutrition On-Site for all Outerbike Events in 2019
Durango, CO – Tailwind Nutrition will be providing its Endurance Fuel for all Outerbike events beginning with Sun Valley, Idaho June 21-23. Riders will be able to refill their water bottles and hydration packs with Tailwind’s simple and complete fuel before returning to over 400 miles of singletrack in Sun Valley....
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June 6, 2019
Deuter USA hires industry veteran Jonathan Degenhardt to lead marketing for Deuter and Ortovox
LONGMONT, Colorado – Deuter USA is pleased to announce the addition of Jonathan Degenhardt, who assumes leadership of the marketing teams of German heritage backpack brand Deuter and backcountry safety pioneer Ortovox in the U.S. market. Degenhardt’s career in the outdoor industry spans years of specialty retail experience and leadership...
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June 6, 2019
Yakima to Unveil Products for Fall 2019 at Outdoor Retailer Summer Market
LAKE OSWEGO, Ore., June 6, 2019– For 40 years, Yakima has built its reputation as the global leader in vehicle racks by providing innovative and reliable cargo solutions for outdoor enthusiasts of all kinds. For Fall 2019, the brand is excited to announce its long-anticipated entry into the recreational fishing...
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June 6, 2019
Airhead debuts new brand aesthetics at Outdoor Retailer Summer Market
Denver, CO (June 6, 2019)- Airhead, the leader in family watersports, is introducing an updated brand identity, brand guidelines and enhanced website. The refreshed look will better reflect Airhead’s journey since its founding in 1991: a premium watersport brand focused on creating high-quality fun products for families and their friends....
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June 6, 2019
Black Diamond Equipment Launches Performance Footwear
SALT LAKE CITY, June 6, 2019–Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces its new performance footwear collection debuting at Outdoor Retailer Summer Market, June 18-20, in Denver. “Black Diamond’s spring’20 performance footwear collection is an obvious extension of our climbing shoe line,” states...
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June 6, 2019
PrimaLoft® NEXT: Where Insulation Meets Fabric
LATHAM, N.Y.(June 06, 2019) – PrimaLoft, Inc., the leader in advanced material technology, today introduced PrimaLoftâNEXT, a brand new, innovative textile platform that combines the thermal advantages of insulation with the versatility of fabric. PrimaLoft NEXT provides unmatched freedom for the design of garments that deliver lightweight warmth and breathability,...
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June 6, 2019
MSR® Habitude™ Tents Provide Adventurous Families with Standing-Height Shelters They can Trust
SEATTLE, Wash. (June 6, 2018) — Since the debut of its first shelter in 1973, Seattle-based Mountain Safety Research® (MSR®) has set the standard for high quality backpacking tents and shelters. MSR extends its renowned tent line with its new ultra-durable standing-height Habitude™ Tent Series, built with families in mind,...
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June 6, 2019
Royal Robbins Introduces Eco-Friendly Hemp Travel Socks
SAN FRANCISCO, Calif. (June 6, 2019) — Royal Robbins, the world’s leading sustainable travel apparel brand, today announced the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of active travel through a highly sustainable material solution. Available in stores beginning February 2020, the Royal...
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June 6, 2019
Aventura Embraces the Art of Slow Living with Spring ’20 Collection
Reno, NV – Family owned and operated, sustainable women’s clothing company, Aventura, is introducing a spring collection that is jam packed with fresh styles designed for living in all day, every day. Since Spring 2018, Aventura has been committed to working with Fair Trade Certified™ factories to support sustainable livelihoods...