July 2, 2019

Grundéns and Gore-Tex® Build Rugged New Line of Fishing Rain Gear

POULSBO, WASHINGTON (July 2, 2019) –  Grundéns, producer of the world’s best fishing foul weather gear, today announces a new, rugged line of fishing rain gear in partnership with Gore-Tex®. 3 jackets and 2 bibs, all designed with specific fishing features and utilizing Gore-Tex’s® proprietary waterproof breathable technology, will provide exceptional...

July 2, 2019

ElevenPine Kickstarts Successful Launch of World’s First Dual-Fit Multisport Short

Boulder, CO (July 2, 2019) – ElevenPine, the innovative apparel company disrupting the cycling and fitness industries, has almost tripled their original Kickstarter funding goal within days of launching its campaign introducing the World’s First Dual-Fit MultiSport shorts on June 26. Open for the next 43 days, this campaign continues...

July 2, 2019

HeiQ awarded 2019 Swiss Environmental Award for HeiQ Clean Tech

Zurich/Switzerland, July 02, 2019. Swiss textile innovator HeiQ wins the 2019 Swiss Environmental Award for its HeiQ Clean Tech dyeing process. As a leading country in the global innovation economy, Switzerland is a leader in combining sustainable economics with commercial interests. This strategy is awarded annually in the selection of...

July 1, 2019

Elevenate Names Groundswell PR Agency of Record in North America

(Åre, Sweden) July 1, 2019 - Elevenate, makers of modern mountain life performance apparel, is pleased to announce its partnership with Groundswell PR. Effective immediately, Groundswell PR will lead media outreach initiatives and execute Elevenate’s North American communications strategy, promoting the brand’s performance-based innovation in snow sports, hiking, cycling, lifestyle...

July 1, 2019

LEM Helmets Welcomes World-Class Freeride and Dirt Jump Champ Grant ‘Chopper’ Fielder to Ambassador Team

MORGAN HILL, Calif. (July 1, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes world-class freeride and dirt jump champion Grant ‘Chopper’ Fielder to the family and ambassador team. Competing on the international circuit for years, head judging the sport’s...

July 1, 2019

Colorado Outdoors President Appointed to Colorado Economic Development Commission

MONTROSE, Colo. (July 1, 2019) – David Dragoo, president and founder of Colorado Outdoors, a multi-use riverfront economic development project serving the outdoor recreation industry, has been appointed by Colorado Sen. Leroy M. Garcia, Jr., Senate President, to the Colorado Economic Development Commission. Founded in 1987 by the Colorado General...

July 1, 2019

Find Your Tough: Darn Tough Vermont® Debuts New Athletic Category for Spring 2020

Northfield, VT. (July 1, 2019) –Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, takes aim at the growing number of multi-sport, cross-training athletes with their new Athletic line. Influenced and inspired by the popularity of obstacle course racing, CrossFit, and trail running, the Athletic...

June 28, 2019

Kokatat Anglers Reel In Impressive Results

ARCATA, California — Four bass anglers, each in Kokatat’s stable of sponsored paddlers, took home top honors at the Pan American Bass Kayak Championship held May 30- 31 on Tennessee’s Center Hill Lake. Fifty-five paddlers, both men and women, from seven countries competed in the catch-and-release tournament that gave awards...

June 28, 2019

MODe Sponsored Team Eat Well Wins RAAM Two-Person Category

ANNAPOLIS, MD — Winning the 2019 Race Across America’s two-person category, Team Eat Well not only set a new world record in their category but beat most four and eight-person teams in the process. Powered by MODe’s line of plant-based sports nutrition products, the French duo of Evens Stievenart and...

June 27, 2019

KAVU renews commitment to specialty retail with powerful new B2B platform, Elastic Suite

SEATTLE – KAVU is doubling down on its commitment to specialty outdoor retailers with the implementation of Elastic Suite, a state-of-the-art business-to-business platform from PlumRiver Technologies. The move bolsters KAVU’s already strong dealer service with a substantial new toolset designed to streamline wholesale purchasing and ultimately the consumer’s retail experience....