September 17, 2019

Front Runner Outfitters Releases New Jeep Wrangler JL 4 Door Extreme Roof Rack Kit

LOS ANGELES (Sept. 17, 2019) – Front Runner Outfitters adds the finishing touch to Jeep’s latest launch with the release of the new Jeep Wrangler JL 4 Door Extreme Roof Rack Kit, designed to accommodate Jeep Wrangler’s fourth-generation off-road vehicle. The South African-based adventure travel gear company continues to build...

September 17, 2019

Diamond Brand Gear Named Title Sponsor of National Outdoor Conference

Asheville, NC – September 17, 2019 – Outdoor craft manufacturer Diamond Brand Gear takes great pride in its 90-year history with the Boy Scouts of America, and is excited to be the title sponsor of the 2019 National Outdoor Conference, Scouting’s largest gathering of volunteers and professionals. The National Outdoor...

September 16, 2019

Hobie Releases New Passport to Fishing Fun

OCEANSIDE, Calif.(Sep. 16, 2019) – Building on the wildly successful launch of the Hobie Mirage Passport 10.5 earlier this year, Hobie is proud to introduce the new Mirage Passport 12 for 2020 -- a longer, larger and more fishing-centric Passport. Powered by the original MirageDrive® Classic with ST Fins, this highly manageable...

September 16, 2019

Yakima Fishing Rod Carriers Now Available

LAKE OSWEGO, Ore., September 16, 2019 – For 40 years, Yakima has built its reputation as a leader in vehicle rack design and performance by providing innovative and reliable cargo solutions for outdoor enthusiasts of all kinds. For Fall 2019, the brand officially enters the recreational fishing market with three...

September 13, 2019

prAna’s Life Changing Rooms Pop-Up in Denver Lets You Try a One-of-a-Kind Experience on for Size

Carlsbad, CA – September 13, 2019 – prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, is offering a one-of-a-kind changing room experience this weekend to visitors at the Denver Central Market in Colorado. The Life Changing Rooms pop-up, open Friday, September 13 and...

September 12, 2019

Zion National Park Forever Project Releases Centennial Edition of Field Guide

SPRINGDALE, Utah – September 12, 2019 – Zion Nationall Park Forever Project, Zion’s official nonprofit partner, has released its annual Field Guide an outline of the Park’s top-priority projects for 2020. The centennial edition of the Field Guide complements the Zion Forever Project’s “We the Keepers” campaign challenging those who...

September 12, 2019

Merrell Announces New Global Brand President

ROCKFORD, Mich., Sept.  12, 2019 — Wolverine World Wide, Inc. (NYSE:WWW) announced today the appointment of Chris Hufnagel as Global Brand President of Merrell®, the largest brand within its portfolio. A 10-year veteran of Wolverine, Hufnagel most recently served as Global Brand President of Cat® Footwear. In his new role,...

September 12, 2019

Sena Helps Cyclists Ride Connected at Consumer Events Nationwide this Fall

Irvine, CA (September 12, 2019) - Sena Technologies, Inc., the industry leader in Bluetooth® innovation in the motorsports, action sports, and outdoor activities markets, sponsors consumer events from California to Pennsylvania this Fall, building connections and boosting their commitment to all 2-wheeled sports. “Sena has been an industry leader in the...

September 12, 2019

Rumpl Teams With Active Lifestyle Agency rygr to Lead Public Relations Efforts

PORTLAND, Ore. (Sept. 12, 2019) — Rumpl, the leader in technical blankets, has named rygr, an integrated marketing agency, its public relations agency of record, effective September 1, 2019. Since launching its first Kickstarter campaign in 2013, Rumpl has established itself as the category leader in technical blankets. Combining technical materials, including...

September 12, 2019

PrimaLoft Selects Backbone Media as PR Agency of Record

LATHAM, N.Y. (Sept. 12, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media strategy, targeting both business-to-business and business-to-consumer media. “The experience and expertise of the team at...